BA Marketing and Management with a Year Abroad (2020 entry)


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Degree of Bachelor of Arts



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Combine a passion for marketing and an interest in management with a BA in Marketing and Management at Norwich Business School (NBS). You will learn the fundamental aspects of business, and gain the essential skills, knowledge and experience you need to excel in marketing practice.This degree will prepare you for a range of career options in marketing and/or management, including positions in digital marketing, social media , branding, corporate communications, public relations (PR), sales, and market research. This course also provides a great foundation for starting your own business, working freelance, or as part of a small or medium-sized enterprise (SME) locally, nationally or internationally. You don’t need to have studied marketing or management before to succeed on this degree. You just need to be interested in business, have a curiosity for exploring and creatively developing marketing concepts and campaigns, and be ready to work hard to take your ambitions to the next level.

Overview

About the Course

On this degree course you’ll explore the essential elements of marketing, from a theoretical and practical perspective. 
 
Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you will gain a unique insight into the continuous changes and challenges of the business world.
 
You will have the opportunity to develop skills in market research, advertising, sales, and managing projects and organisations, while understanding the difference and value of business to business (B2B) and business to consumer (B2C) orientated products and services, and their related marketing strategies. As part of this course you will also gain experience, expertise and confidence in presenting and communicating new ideas verbally and in written form. 

Alongside the study of marketing, there is a focus on management skills, such as understanding the business environment, managing data in a digital world, strategic awareness and analysis, as well as an applied business project. In your first year you will be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules, you will study optional modules, and will have the option of undertaking a final-year project, allowing you to tailor your degree to suit your specific interests and future aims. 
 
NBS is a friendly and supportive school, with a lively, proactive and International cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research. 
 
Course structure

All our BA undergraduate degrees share a common first year. This means that you will get a broad view of business, and can be confident you are on the right course for you. As you progress through your degree you will be able to specialise and tailor your studies to the areas that you find most interesting and that are most relevant for your career goals. 

Year 1

Across six fascinating core modules you will explore the essentials of modern business. This will provide an excellent grounding not just in marketing and management areas, such as principles of marketing and organisational behaviour (managing organisations), but also in finance and accounting, understanding the business environment, and managing data in a digital world. 
 
The first year culminates in the application of this knowledge within an applied business project. 
 
Therefore, by the end of your first year, you won’t just have a firm foundation of your chosen subject; you will understand all the key disciplines within organisations that will help your future career. Should you discover during your first year that your true passion lies with one of the other BA subject areas, you are also welcome to change pathways.
 

Year 2

After a first year spent discovering the fundamentals of business, in the second year you will focus on core marketing and management functions, such as marketing communications and strategic awareness and analysis. You will also be able to choose from a range of optional modules, allowing you to try different things, explore your interests, and discover where your talents and ambitions lie. Options cover topics such as business to business (B2B) marketing, digital marketing, retail marketing and management, and international marketing, along with other managementfocused topics, such as managing people.
 

Year 3

In your third year you will study abroad at one of our range of partner institutions.

Year 4

In your fourth year, you will study advanced marketing concepts, including consumer behaviour with strategic management. There is also a range of options, such as market research, marketing philosophy, and strategic brand management, as well as the opportunity to undertake a final year project. This will prepare you for a focused but holistic view of the marketing function in business, while also enabling you to prepare for a range of careers in marketing and management.
 

 

Teaching and learning

Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.

Teaching

Throughout your degree you will hone your skills and build your knowledge through a mix of seminars, workshops and lectures.
 
Our teaching is informed by real-world business experience and research. That means that you will benefit from an awareness and understanding of the latest developments, trends and challenges in the industry. 
 
Independent and self-directed study

You will also learn through self-directed study – a skill that’s highly valued by employers. You will have the opportunity to lead and develop several projects with local employers, such as creating an integrated marketing communications campaign for a real company. For example, our students have worked with Adnams Brewery on past projects. 
 
Teamwork and communication

During your first year and some of your second and third year modules you will work alongside students from other degrees. You will also have the chance to deepen your understanding of topics through discussion with your peers in seminars. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines. 
 
Guest speakers

During your time at UEA, you will gain unique insights from leading industry figures, including recent NBS alumni. Previously, we have invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice. 

Employability

Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During this annual event you can meet potential employers and speak to UEA alumni about how they have progressed their career.

Assessment

Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level. Employability prizes, including one currently sponsored by Adnams Brewery, support some of these assignments.
 
Study abroad

You will spend your third year studying at one of our partner universities in Europe, Australia, North America or Asia. This will add an international flavour to your studies, build your contacts, and show future employers that you have what it takes to succeed on an international stage. You will return to UEA in the fourth year to finish your degree.

After the Course

The BA Marketing and Management degree is the ideal stepping stone if you aspire to a career in marketing or media management, market research, advertising, social media or PR, or even to start your own marketing consultancy. You could also go on to work as a marketing manager in a large or multinational company. Alternatively, you could work as a campaign or events manager, graduate trainee manager, marketing executive, or in HR or sales. 
 
Our alumni have secured positions at Unilever, Cambridge University Press, and at digital conversion specialists Periscopix, to name but a few.

Career destinations

  • Marketing/PR
  • Executive Account Manager
  • Product/brand/communications manager
  • Marketing Manager
  • Digital project manager
  • Social media manager

Course related costs

Please see Additional Course Fees for details of course-related costs.

 

 

Course Modules 2020/1

Year 1U

 

Compulsory Modules (120 credits)

 
Module Description Credits
NBS-4101A INTRODUCTION TO ACCOUNTING AND FINANCE 20
NBS-4102A MANAGING ORGANISATIONS 20
NBS-4103B APPLIED BUSINESS PROJECT 20
NBS-4104B MANAGING DATA IN A DIGITAL WORLD 20
NBS-4105B PRINCIPLES OF MARKETING 20
NBS-4106A UNDERSTANDING THE BUSINESS ENVIRONMENT 20


 

Year 2U

When selecting modules from an option range, please ensure that you satisfy the rule requirements to take that module i.e. having taken a pre-requisite module.

Compulsory Modules ( 40 credits)

 
Module Description Credits
NBS-5120A MARKETING COMMUNICATIONS 20
NBS-5133A STRATEGIC AWARENESS AND ANALYSIS 20
 

Options Range A


Students will select 20 credits from the following modules:

 
Module Description Credits
NBS-5109A MANAGING PEOPLE 20
NBS-5127A INTERNATIONAL BUSINESS 20
NBS-5128A PRACTICAL LAW FOR MANAGEMENT 20
NBS-5131A EMPLOYABLITY, CREATIVITY AND PERSONAL DEVELOPMENT 20
NBS-5132A KNOWLEDGE, INNOVATION AND GLOBAL BUSINESS 20
PPLB4013A BEGINNERS' FRENCH I - A1 CEFR 20
PPLB4018A BEGINNERS' GERMAN I - A1 CEFR 20
PPLB4022A BEGINNERS' SPANISH I - A1 CEFR 20
PPLB4029A BEGINNERS' ARABIC I 20
PPLB4031A INTRODUCTION TO BRITISH SIGN LANGUAGE I 20
PPLB4034A BEGINNERS' CHINESE I 20
PPLB4036A BEGINNERS' GREEK I - A1 CEFR 20
PPLB4038A BEGINNERS' ITALIAN I - A1 CEFR 20
PPLB4040A BEGINNERS' JAPANESE I 20
PPLB4043A BEGINNERS' RUSSIAN I - A1 CEFR 20
PPLB4046A BEGINNERS' ARABIC II (AUTUMN) 20
PPLB4048A BEGINNERS' GERMAN II (AUTUMN) - A2 CEFR 20
PPLB4052A BEGINNERS' CHINESE II (AUTUMN) 20
PPLB4053A BEGINNERS' FRENCH II (AUTUMN) - A2 CEFR 20
PPLB4054A BEGINNERS' JAPANESE II (AUTUMN) 20
PPLB4055A BEGINNERS' SPANISH II (AUTUMN) - A2 CEFR 20
PPLB4056A INTRODUCTION TO BRITISH SIGN LANGUAGE II (AUTUMN) 20
PPLB5035A INTERMEDIATE ARABIC I 20
PPLB5039A INTERMEDIATE ITALIAN I 20
PPLB5043A ADVANCED ENGLISH I - B2 CEFR 20
PPLB5060A INTERMEDIATE JAPANESE I 20
PPLB5150A INTERMEDIATE FRENCH I - A2 CEFR 20
PPLB5151A INTERMEDIATE GERMAN I - A2 CEFR 20
PPLB5152A INTERMEDIATE SPANISH I - A2 CEFR 20
PPLB5157A INTERMEDIATE GREEK I 20
PPLB5158A INTERMEDIATE RUSSIAN I 20
 

Options Range B


Students will select 40 credits from the following modules:

 
Module Description Credits
NBS-5121B BUSINESS TO BUSINESS (B2B) MARKETING 20
NBS-5122B DIGITAL MARKETING 20
NBS-5123B INTERNATIONAL MARKETING 20
NBS-5124B RETAIL MARKETING AND MANAGEMENT 20
 

Options Range C


Students will select 20 credits from the following modules:

 
Module Description Credits
NBS-5111B BUSINESS ETHICS 20
NBS-5112B DEVELOPING TALENT 20
NBS-5113B WORK PSYCHOLOGY 20
NBS-5118B OPERATIONS STRATEGY AND MANAGEMENT 20
NBS-5119B PRINCIPLES OF PROJECT MANAGEMENT 20
NBS-5121B BUSINESS TO BUSINESS (B2B) MARKETING 20
NBS-5122B DIGITAL MARKETING 20
NBS-5123B INTERNATIONAL MARKETING 20
NBS-5124B RETAIL MARKETING AND MANAGEMENT 20
NBS-5129B EMPLOYMENT LAW 20
NBS-5134B MANAGING IN EMERGING MARKETS 20
NBS-5135B CASES IN ECONOMICS FOR BUSINESS 20
PPLB4014B BEGINNERS' FRENCH II - A2 CEFR 20
PPLB4015B BEGINNERS' FRENCH I - A1 CEFR (SPRING START) 20
PPLB4019B BEGINNERS' GERMAN II - A2 CEFR 20
PPLB4023B BEGINNERS' SPANISH II - A2 CEFR 20
PPLB4024B BEGINNERS' SPANISH I - A1 CEFR (SPRING START) 20
PPLB4030B BEGINNERS' ARABIC II 20
PPLB4032B INTRODUCTION TO BRITISH SIGN LANGUAGE II 20
PPLB4033B INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START) 20
PPLB4035B BEGINNERS' CHINESE II 20
PPLB4037B BEGINNERS' GREEK II - A2 CEFR 20
PPLB4039B BEGINNERS' ITALIAN II - A2 CEFR 20
PPLB4041B BEGINNERS' JAPANESE II 20
PPLB4042B BEGINNERS' JAPANESE I (SPRING START) 20
PPLB4044B BEGINNERS' RUSSIAN II - A2 CEFR 20
PPLB4045B BEGINNERS' ARABIC I (SPRING START) 20
PPLB4047B BEGINNERS' GERMAN I (SPRING START) - A1 CEFR 20
PPLB4051B BEGINNERS' CHINESE I (SPRING START) 20
PPLB5032B INTERMEDIATE FRENCH II - A2/B1 CEFR 20
PPLB5033B INTERMEDIATE GERMAN II - A2/B1 CEFR 20
PPLB5034B INTERMEDIATE SPANISH II - A2/B1 CEFR 20
PPLB5036B INTERMEDIATE ARABIC II 20
PPLB5037B INTERMEDIATE GREEK II 20
PPLB5038B INTERMEDIATE RUSSIAN II 20
PPLB5040B INTERMEDIATE ITALIAN II 20
PPLB5044B ADVANCED ENGLISH II - B2 CEFR 20
PPLB5045B ENGLISH ACADEMIC WRITING SKILLS 20
PPLB5061B INTERMEDIATE JAPANESE II 20


 

Year YU

 

Compulsory Modules (120 credits)

 
Module Description Credits
NBS-5001Y NBS YEAR ABROAD 120


 

Year 3U

When selecting modules from an option range, please ensure that you satisfy the rule requirements to take that module i.e. having taken a pre-requisite module. You can only choose 20 credits worth of PPL modules per year. You can only choose 20 credits worth of level 5 modules in Year 3

Compulsory Modules ( 40 credits)

 
Module Description Credits
NBS-6119A CONSUMERS MARKETS CULTURES 20
NBS-6128A STRATEGIC MANAGEMENT 20
 

Options Range A


Students will select 20 credits from the following modules:

 
Module Description Credits
NBS-6121B MARKETING PHILOSOPHY 20
NBS-6122B STRATEGIC BRAND MANAGEMENT 20
 

Options Range B


Students will select 20 credits from the following modules:

 
Module Description Credits
NBS-5111B BUSINESS ETHICS 20
NBS-5112B DEVELOPING TALENT 20
NBS-5113B WORK PSYCHOLOGY 20
NBS-5118B OPERATIONS STRATEGY AND MANAGEMENT 20
NBS-5119B PRINCIPLES OF PROJECT MANAGEMENT 20
NBS-5121B BUSINESS TO BUSINESS (B2B) MARKETING 20
NBS-5122B DIGITAL MARKETING 20
NBS-5123B INTERNATIONAL MARKETING 20
NBS-5124B RETAIL MARKETING AND MANAGEMENT 20
NBS-5129B EMPLOYMENT LAW 20
NBS-5134B MANAGING IN EMERGING MARKETS 20
NBS-5135B CASES IN ECONOMICS FOR BUSINESS 20
NBS-6105B INTERNATIONAL AND STRATEGIC HUMAN RESEOURCE MANAGEMENT 20
NBS-6106B BUILDING STRENGTHS AT WORK 20
NBS-6108B THE DYNAMIC ORGANISATION:PRACTICING ORGANISATIONAL DEVELOPMENT 20
NBS-6115B CRITICAL ISSUES IN PROJECT MANAGEMENT 20
NBS-6116B SHOPPER MARKETING 20
NBS-6121B MARKETING PHILOSOPHY 20
NBS-6122B STRATEGIC BRAND MANAGEMENT 20
NBS-6125B MARKETING: SOCIAL RESPONSIBILITY AND THE LAW 20
NBS-6130B CORPORATE SUSTAINABILITY 20
NBS-6131B ENTREPRENEURSHIP AND ENTERPRISE CREATION 20
NBS-6133B GLOBAL VALUE CHAIN 20
PPLB5032B INTERMEDIATE FRENCH II - A2/B1 CEFR 20
PPLB5033B INTERMEDIATE GERMAN II - A2/B1 CEFR 20
PPLB5034B INTERMEDIATE SPANISH II - A2/B1 CEFR 20
PPLB5036B INTERMEDIATE ARABIC II 20
PPLB5037B INTERMEDIATE GREEK II 20
PPLB5038B INTERMEDIATE RUSSIAN II 20
PPLB5040B INTERMEDIATE ITALIAN II 20
PPLB5044B ADVANCED ENGLISH II - B2 CEFR 20
PPLB5045B ENGLISH ACADEMIC WRITING SKILLS 20
PPLB5061B INTERMEDIATE JAPANESE II 20
 

Options Range C

Students will either select NBS-6126Y or NBS-6120A and either module from semester 2.
Students will select 40 credits from the following modules:

 
Module Description Credits
NBS-6120A MARKET RESEARCH 20
NBS-6121B MARKETING PHILOSOPHY 20
NBS-6122B STRATEGIC BRAND MANAGEMENT 20
NBS-6126Y FINAL YEAR PROJECT/DISSERTATION 40
NBS-6134A REPUTATION MANAGEMENT: CRISES, COLLABORATIONS AND PR COMMUNICATIONS 20
NBS-6134B REPUTATION MANAGEMENT: CRISES, COLLABORATIONS AND PR COMMUNICATIONS 20

Disclaimer

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.

Entry Requirements

  • A Level ABB excluding General Studies or BBB excluding General Studies with an A in the Extended Project
  • International Baccalaureate 32 points
  • Scottish Highers AAABB
  • Scottish Advanced Highers BCC
  • Irish Leaving Certificate 3 subjects at H2, 3 subjects at H3
  • Access Course Pass the Access to HE Diploma with Distinction in 30 credits at level 3 and Merit in 15 credits at Level 3
  • BTEC DDD excluding BTEC Public Services, BTEC Uniformed Services and BTEC Business Administration
  • European Baccalaureate 75%

Students for whom English is a Foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):

  • IELTS: 6.5 overall (minimum 5.5 in all components)

We also accept a number of other English language tests. Please click here to see our full list.

If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:

INTO UNIVERSITY OF EAST ANGLIA

If you do not meet the academic and or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to a degree within Norwich Business School:

International Foundation in Business, Economics, Society and Culture (Year 1 entry)

International Foundation in Mathematics and Actuarial Sciences (Year 1 entry)

Interviews

Most applicants will not be called for an interview and a decision will be made via UCAS Track. However, for some applicants an interview will be requested. Where an interview is required the Admissions Service will contact you directly to arrange a convenient time.

Gap Year

We welcome applications from students who have already taken or intend to take a gap year.  We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.

Intakes

The annual intake is in September each year.

Alternative Qualifications

UEA recognises that some students take a mixture of International Baccalaureate IB or International Baccalaureate Career-related Programme IBCP study rather than the full diploma, taking Higher levels in addition to A levels and/or BTEC qualifications. At UEA we do consider a combination of qualifications for entry, provided a minimum of three qualifications are taken at a higher Level. In addition some degree programmes require specific subjects at a higher level.

GCSE Offer

You are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE.

Course Open To

UK and Overseas applicants

Fees and Funding

Undergraduate University Fees and Financial Support

Tuition Fees

Information on tuition fees can be found here:

UK students

Overseas Students

Scholarships and Bursaries

We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. 

The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.

How to Apply

Applications need to be made via the Universities Colleges and Admissions Services (UCAS), using the UCAS Apply option.

UCAS Apply is a secure online application system that allows you to apply for full-time Undergraduate courses at universities and colleges in the United Kingdom. It is made up of different sections that you need to complete. Your application does not have to be completed all at once. The system allows you to leave a section partially completed so you can return to it later and add to or edit any information you have entered. Once your application is complete, it must be sent to UCAS so that they can process it and send it to your chosen universities and colleges.

The UCAS number for the University of East Anglia is E14.

FURTHER INFORMATION

Please complete our Online Enquiry Form to request a prospectus and to be kept up to date with news and events at the University. 

Tel: +44 (0)1603 591515

Email: admissions@uea.ac.uk

    Next Steps

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries:
    admissions@uea.ac.uk or
    telephone +44 (0)1603 591515