BA Marketing and Management (2020 entry)
Combine a passion for marketing and an interest in management with a BA in Marketing and Management at Norwich Business School (NBS). You will learn the fundamental aspects of business, and gain the essential skills, knowledge and experience you need to excel in marketing practice. This degree will prepare you for a range of career options in marketing and/or management, including positions in digital marketing, social media , branding, corporate communications, public relations (PR), sales, and market research. This course also provides a great foundation for starting your own business, working freelance, or as part of a small or medium-sized enterprise (SME) locally, nationally or internationally. You don’t need to have studied marketing or management before to succeed on this degree. You just need to be interested in business, have a curiosity for exploring and creatively developing marketing concepts and campaigns, and be ready to work hard to take your ambitions to the next level.
About the Course
On this degree course you’ll explore the essential elements of marketing, from a theoretical and practical perspective.
Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you will gain a unique insight into the continuous changes and challenges of the business world.
You will have the opportunity to develop skills in market research, advertising, sales, and managing projects and organisations, while understanding the difference and value of business to business (B2B) and business to consumer (B2C) orientated products and services, and their related marketing strategies. As part of this course you will also gain experience, expertise and confidence in presenting and communicating new ideas verbally and in written form.
Alongside the study of marketing, there is a focus on management skills, such as understanding the business environment, managing data in a digital world, strategic awareness and analysis, as well as an applied business project. In your first year you will be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules, you will study optional modules, and will have the option of undertaking a final-year project, allowing you to tailor your degree to suit your specific interests and future aims.
NBS is a friendly and supportive school, with a lively, proactive and International cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research.
All our BA undergraduate degrees share a common first year. This means that you will get a broad view of business, and can be confident you are on the right course for you. As you progress through your degree you will be able to specialise and tailor your studies to the areas that you find most interesting and that are most relevant for your career goals.
Across six fascinating core modules you will explore the essentials of modern business. This will provide an excellent grounding not just in marketing and management areas, such as principles of marketing and organisational behaviour (managing organisations), but also in finance and accounting, understanding the business environment, and managing data in a digital world.
The first year culminates in the application of this knowledge within an applied business project.
Therefore, by the end of your first year, you won’t just have a firm foundation in your chosen subject; you will understand all the key disciplines within organisations that will help your future career. Should you discover during your first year that your true passion lies with one of the other BA subject areas, you are also welcome to change pathways.
After a first year spent discovering the fundamentals of business, in the second year you will focus on core marketing and management functions, such as marketing communications and strategic awareness and analysis. You will also be able to choose from a range of optional modules, allowing you to try different things, explore your interests, and discover where your talents and ambitions lie. Options cover topics such as business to business (B2B) marketing, digital marketing, retail marketing and management, and international marketing, along with other managementfocused topics, such as managing people.
In your third year, you will study advanced marketing concepts, including consumer behaviour with strategic management. There is also a range of options, such as market research, marketing philosophy, and strategic brand management, as well as the opportunity to undertake a final year project. This will prepare you for a focused but holistic view of the marketing function in business, while also enabling you to prepare for a range of careers in marketing and management.
Teaching and Learning
Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.
Throughout your degree you will hone your skills and build your knowledge through a mix of seminars, workshops and lectures.
Our teaching is informed by real-world business experience and research. That means that you will benefit from an awareness and understanding of the latest developments, trends and challenges in the industry.
Independent and self-directed study
You will also learn through self-directed study – a skill that’s highly valued by employers. You will have the opportunity to lead and develop several projects with local employers, such as creating an integrated marketing communications campaign for a real company. For example, our students have worked with Adnams Brewery on past projects.
Teamwork and communication
During your first year and some of your second and third year modules you will work alongside students from other degrees. You will also have the chance to deepen your understanding of topics through discussion with your peers in seminars. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines.
During your time at UEA, you will gain unique insights from leading industry figures, including recent NBS alumni. Previously, we have invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice.
Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During this annual event you can meet potential employers and speak to UEA alumni about how they have progressed their career.
Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level. Employability prizes, including one currently sponsored by Adnams Brewery, support some of these assignments.
Study abroad or Placement year
After the Course
The BA Marketing and Management degree is the ideal stepping stone if you aspire to a career in marketing or media management, market research, advertising, social media or PR, or even to start your own marketing consultancy. You could also go on to work as a marketing manager in a large or multinational company. Alternatively, you could work as a campaign or events manager, graduate trainee manager, marketing executive, or in HR or sales.
Our alumni have secured positions at Unilever, Cambridge University Press, and at digital conversion specialists Periscopix, to name but a few.
- Marketing/PR executive
- Account manager
- Product/brand/communications manager
- Marketing manager
- Digital project manager
- Social media manager
Course related costs
Please see Additional Course Fees for details of course-related costs.
Course Modules 2020/1
Compulsory Modules (120 credits)
When selecting modules from an option range, please ensure that you satisfy the rule requirements to take that module i.e. having taken a pre-requisite module.
Compulsory Modules ( 40 credits)
Options Range A
Options Range B
Options Range C
When selecting modules from an option range, please ensure that you satisfy the rule requirements to take that module i.e. having taken a pre-requisite module. You can only choose 20 credits worth of PPL modules per year. You can only choose 20 credits worth of level 5 modules in Year 3
Compulsory Modules ( 40 credits)
Options Range A
Options Range B
Options Range C
DisclaimerWhilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.
- A Level ABB excluding General Studies or BBB excluding General Studies with an A in the Extended Project
- International Baccalaureate 32 points
- Scottish Highers AAABB
- Scottish Advanced Highers BCC
- Irish Leaving Certificate 3 subjects at H2, 3 subjects at H3
- Access Course Pass the Access to HE Diploma with Distinction in 30 credits at level 3 and Merit in 15 credits at Level 3
- BTEC DDM excluding BTEC Public Services, BTEC Uniformed Services and BTEC Business Administration
- European Baccalaureate 75%
Students for whom English is a Foreign language
If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:
INTO UNIVERSITY OF EAST ANGLIA
InterviewsMost applicants will not be called for an interview and a decision will be made via UCAS Track. However, for some applicants an interview will be requested. Where an interview is required the Admissions Service will contact you directly to arrange a convenient time.
Gap YearWe welcome applications from students who have already taken or intend to take a gap year. We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.
IntakesThe annual intake is in September each year.
Alternative QualificationsUEA recognises that some students take a mixture of International Baccalaureate IB or International Baccalaureate Career-related Programme IBCP study rather than the full diploma, taking Higher levels in addition to A levels and/or BTEC qualifications. At UEA we do consider a combination of qualifications for entry, provided a minimum of three qualifications are taken at a higher Level. In addition some degree programmes require specific subjects at a higher level.
GCSE OfferYou are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE.
Course Open ToUK and overseas applicants.
Fees and Funding
How to Apply
Tel: +44 (0)1603 591515
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telephone +44 (0)1603 591515