BSc Marketing and Management

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Combine creative flair and an interest in business with a BSc Marketing and Management at UEA. You will learn all the fundamentals of business while gaining the skills and knowledge you need to excel in marketing.

This degree will prepare you to work in marketing, including positions in sales, market research, branding and promotions. It is also a great foundation for starting your own business or taking a family business to new heights.

You don’t need to have studied business or marketing before to excel on this degree. You just need to be creative, interested in business, have a curious, entrepreneurial mind, and be ready to work hard.

Overview

On this course you will study marketing and management modules together, gaining unique insight into the continuous changes and challenges of the business world.

You’ll explore the essentials of marketing, both from an academic and a practical perspective. Marketing is primarily concerned with understanding markets, customers and their needs. You’ll explore several approaches to this art, including consumer behavior, segmenting, targeting, positioning, promotions, pricing and more. You’ll also examine, in great detail, the theoretical frameworks that underpin how organisations respond to market demand. You’ll develop skills in market research, advertising, sales and managing projects and people. You’ll also gain experience and confidence in presenting and communicating your ideas.

Alongside your marketing studies you’ll focus on management skills such as human resource management, operations management and strategy. In your first year you will be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules you’ll be able to choose optional modules, tailoring your degree to suit your interests.

NBS is a friendly and supportive school, with a lively and international cohort. We are in a region that’s safe and welcoming, with a thriving business innovation and enterprise community.

In the Guardian University League Tables 2020, we were ranked in the UK top 10 for Accounting and Finance and top 15 for Business, Management and Marketing.

All our teaching is informed by our world-leading research and real-world business experience. That means you’ll gain knowledge of the latest issues and debates facing industry and employers. Our current research interests include finance, accounting, employment systems and institutions, responsible business regulation, marketing, entrepreneurship and business strategy, and innovation, technology and operations management.

Course Structure

Year 2

You will focus on core marketing and management functions including marketing communications, digital marketing, operations and human resource management. You’ll also have the flexibility to choose optional modules, allowing you to try different things, explore your interests and discover where your talents, interests and ambitions lie. For example, you could take media studies or strategic thinking module. You can also study a language.

Year 3

In your third year, you will study advanced marketing modules including consumer behavior and market research. This will give you a more focused but holistic view of the marketing function in business and prepare you for a range of careers in marketing and management.   

Teaching and Learning

Teaching

Throughout your degree you will hone your skills and build your knowledge through a mix of lectures, seminars and workshops.

All our teaching is informed by the latest research and real-world business experience. That means you benefit from the latest thinking in the industry. As the rise of social media in recent years shows, marketing is ever-changing, so you won’t just learn to understand, evaluate and utilise the leading theories of today, you’ll also develop the critical skills needed to examine and put to use new theories and methods that come to the fore during your career.

Independent study

You will also learn through self-directed study – a skill that’s highly prized by employers. You’ll undertake IT lab work, using online resources to practice text book questions. You’ll also have the option to take part in various projects, including solving a live business problem for a real company. In addition you can choose to enhance your studies by getting involved in the various student-led, extracurricular business related societies.

Team work and communication

During your first year, and in some of your second and third year modules, you will work alongside students from other NBS degrees. You’ll also have the chance to deepen your understanding of topics through discussion with your peers in seminars. This will build your teamwork and communication skills, as well as helping you gain insight into other business disciplines. We attract students from the UK and all over the world, so the relationships you build here will also be great practice if you aspire to an international career, or to working for a multinational company.

Guest speakers

During your time at UEA you’ll have the chance to gain unique perspectives from leading industry figures, with opportunities to hear guest speakers from the business world, including UEA alumni. Past speakers from Goldman Sachs, PwC and EY have given students valuable insights into the transition from student to business life, sharing their unique experiences and advice about how to succeed in business.

Employability

Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During this annual event you can meet potential employers and speak to successful UEA alumni about how they got to where they are now.

Assessment

Throughout your course you’ll be assessed through a mix of presentations, reports, essays and written exams. The balance is approximately 50/50 between examination and coursework, depending on the optional modules you choose.

Some of your assignments might be supported by industry sponsored employability prizes too. For example, past prizes have been sponsored by Adnams.

Study abroad or Placement Year

Choose BSc Marketing and Management with a Year Abroad and spend your third year abroad before returning to UEA for your final year. You can choose from several European universities, or go further afield to one of our partner institutions in Australia, North America or Asia. A year abroad is a unique, fulfilling experience that will help you develop skills that you’ll use throughout your career, and that are coveted by employers.

After the course

BSc Marketing and Management is ideal if you aspire to a career in marketing or media, market research, advertising, social media, sales or PR, or even to start your own marketing consultancy. You could also go on to work as a marketing manager in a large or multinational company. Alternatively, you could work as a campaign manager, graduate trainee manager, marketing executive or in HR.

Graduate Trainee Management Scheme

After you graduate you could secure a nine-month paid graduate trainee placement as part of our Graduate Trainee Management Scheme (GTMS). Created in partnership with local employers, every year the GTMS features a number of exciting placements that are ring-fenced for our graduates. Our best students are then put forward for those positions. This is your chance to gain industry experience in a salaried position. As placements also often lead to employment, it’s also a chance to kick start your career. All students that are eligible to work in the UK and meet a certain level of academic achievement during their studies are eligible to apply for the GTMS.

Career destinations

Career destinations related to your degree include:

  • Marketing manager
  • Sales Manager
  • Social media manager
  • PR executive
  • HR executive
  • Graduate trainee manager

Course related costs

Please see Additional Course Fees for details of additional course-related costs.

Course Modules 2019/0

Year 2

When selecting modules from an option range, please ensure that you satisfy the rule requirements to take that module i.e. having taken a pre-requisite module.

Compulsory Modules ( 80 credits)

 
Description Credits
OPERATIONS STRATEGY AND MANAGEMENT 20
HUMAN RESOURCE MANAGEMENT 20
DIGITAL MARKETING AND THE SERVICE ECONOMY 20
MARKETING COMMUNICATIONS 20

Options Range A

Modules available to students under the University Language Programme are pre-fixed 'PPLB'. 'Beginners' means absolute beginners; 'Intermediate' means students with GCSE's or the 'Beginners' version of the language selected. There is the option to choose ‘Post A-Level' modules (i.e. students with an A-level) but by individual agreement.
Students will select 40 credits from the following modules:

 
Description Credits
MEDIA INDUSTRIES 20
CONTEMPORARY MEDIASCAPES 20
SYSTEMS ANALYSIS 20
PROGRAMMING FOR NON-SPECIALISTS 20
STRATEGIC THINKING 20
THE EUROPEAN ECONOMY 20
FINANCIAL ACCOUNTING 20
INFORMATION SYSTEMS FOR MANAGEMENT 20
BUSINESS AND COMPANY LAW 20
QUANTITATIVE METHODS FOR BUSINESS 20
BUSINESS ETHICS 20
MANAGEMENT ACCOUNTING 20
BUSINESS FINANCE 20
EMPLOYABILITY, CREATIVITY AND PERSONAL DEVELOPMENT 20
INTERNATIONAL BUSINESS 20
PRACTICAL LAW FOR MANAGEMENT 20
AUDITING AND ASSURANCE 20
BEGINNERS' FRENCH I - A1 CEFR 20
BEGINNERS' FRENCH II - A2 CEFR 20
BEGINNERS' FRENCH I - A1 CEFR (SPRING START) 20
BEGINNERS' GERMAN I - A1 CEFR 20
BEGINNERS' GERMAN II - A2 CEFR 20
BEGINNERS' SPANISH I - A1 CEFR 20
BEGINNERS' SPANISH II - A2 CEFR 20
BEGINNERS' SPANISH I - A1 CEFR (SPRING START) 20
BEGINNERS' CHINESE I 20
BEGINNERS' CHINESE II 20
BEGINNERS' ITALIAN I - A1 CEFR 20
BEGINNERS' ITALIAN II - A2 CEFR 20
BEGINNERS' JAPANESE I 20
BEGINNERS' JAPANESE II 20
INTERMEDIATE FRENCH II - A2/B1 CEFR 20
INTERMEDIATE GERMAN II - A2/B1 CEFR 20
INTERMEDIATE SPANISH II - A2/B1 CEFR 20
INTERMEDIATE FRENCH I - A2 CEFR 20
INTERMEDIATE GERMAN I - A2 CEFR 20
INTERMEDIATE SPANISH I - A2 CEFR 20

Year 3

When selecting modules from an option range, please ensure that you satisfy the rule requirements to take that module i.e. having taken a pre-requisite module.

Compulsory Modules ( 40 credits)

 
Description Credits
CONSUMER BEHAVIOUR 20
MARKET RESEARCH 20

Options Range A

Students are required to select an additional 80 credits of which 20 credits must come from Range A, 20 credits must come from Range B and the remaining 40 credits can come from Range A or B with up to 20 credits from Range C.
Students will select 20-60 credits from the following modules:

 
Description Credits
ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT 20
MANAGEMENT CONSULTING AND DEVELOPMENT 20
PROJECT MANAGEMENT 20
BUILDING STRENGTHS AT WORK 20

Options Range B

Students will select 20-60 credits from the following modules:

 
Description Credits
ADVANCED FINANCIAL ACCOUNTING 20
PERSONAL AND CORPORATE TAXATION 20
INTERNATIONAL FINANCIAL SERVICES 20
CORPORATE SUSTAINABILITY 20
ADVANCED MANAGEMENT ACCOUNTING 20
FINANCIAL MODELLING 20
STRATEGIC MANAGEMENT 20
MARKETING: SOCIAL RESPONSIBILITY AND THE LAW 20
INNOVATION MANAGEMENT 20
SUPPLY CHAIN MANAGEMENT: STRATEGY AND DESIGN 20
INVESTMENT MANAGEMENT 20
STRATEGIC BRAND MANAGEMENT 20
ORGANISATIONAL INFORMATION SYSTEMS 20
COMPETITION AND CONSUMER POLICY FOR MANAGERS 20
SHOPPER MARKETING 20
DEVELOPING ORGANISATIONS CAPABILITY, ADAPTIVITY AND AGILITY 20
DEVELOPING TALENT; MANAGING YOUR CAREER 20
PROFESSIONAL VALUES 20
EUROPEAN BUSINESS: BRUSSELS, BUSINESS, BREXIT AND BEYOND 20

Options Range C

Students are required to select a further 20 credits, which may be from any Option Range referred to above or from the defined choice of modules included in the Options Range below. Modules available to students under the University Language Programme are pre-fixed 'PPLB'. 'Intermediate' means students with GCSE's or the 'Beginners' version of the language selected are pre-requisites. There is the option to choose ‘Post A-Level' modules (i.e. students with an A-level) but by individual agreement.
Students will select 0-20 credits from the following modules:

 
Description Credits
CONTEMPORARY MEDIASCAPES 20
SYSTEMS ANALYSIS 20
STRATEGIC THINKING 20
THE EUROPEAN ECONOMY 20
FINANCIAL ACCOUNTING 20
BUSINESS AND COMPANY LAW 20
QUANTITATIVE METHODS FOR BUSINESS 20
BUSINESS ETHICS 20
MANAGEMENT ACCOUNTING 20
BUSINESS FINANCE 20
INTERNATIONAL BUSINESS 20
PRACTICAL LAW FOR MANAGEMENT 20
AUDITING AND ASSURANCE 20
INTERMEDIATE FRENCH II - A2/B1 CEFR 20
INTERMEDIATE GERMAN II - A2/B1 CEFR 20
INTERMEDIATE SPANISH II - A2/B1 CEFR 20
INTERMEDIATE FRENCH I - A2 CEFR 20
INTERMEDIATE GERMAN I - A2 CEFR 20
INTERMEDIATE SPANISH I - A2 CEFR 20

Disclaimer

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.

Further Reading

  • Buy One Get One Free

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  • Norwich Business School Blog

    The official blog of Norwich Business School 

    Read it Norwich Business School Blog

Entry Requirements

Entry Requirement

Year 2 entry will be assessed by Norwich Business School at UEA on a case by case basis.  Year 2 entry will also be considered by reviewing previous studies alongside our minimum Year 1 entry requirements. 

Students for whom English is a Foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):

  • IELTS: 6.5 overall (minimum 6.0 in all components)

We also accept a number of other English language tests. Please click here to see our full list.

If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:

Interviews

Most applicants will not be called for an interview and a decision will be made via UCAS Track. However, for some applicants an interview will be requested. Where an interview is required the Admissions Service will contact you directly to arrange a time.

Intakes

The annual intake is in September each year.

GCSE Offer

You are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE.

Course Open To

UK and overseas applicants.

Fees and Funding

Undergraduate University Fees and Financial Support

Tuition Fees

Information on tuition fees can be found here:

UK students

EU Students 

Overseas Students

Scholarships and Bursaries

We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. 

The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.

How to Apply

How to apply

Applications need to be made via the Universities Colleges and Admissions Services (UCAS), using the UCAS Apply option.

UCAS Apply is a secure online application system that allows you to apply for full-time Undergraduate courses at universities and colleges in the United Kingdom. It is made up of different sections that you need to complete. Your application does not have to be completed all at once. The system allows you to leave a section partially completed so you can return to it later and add to or edit any information you have entered. Once your application is complete, it must be sent to UCAS so that they can process it and send it to your chosen universities and colleges.

The UCAS code name and number for the University of East Anglia is EANGL E14.

Further information

Please complete our Online Enquiry Form to request a prospectus and to be kept up to date with news and events at the University. 

Tel: +44 (0)1603 591515

Email: admissions@uea.ac.uk

    Next Steps

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries:
    admissions@uea.ac.uk or
    telephone +44 (0)1603 591515