BSc Marketing and Management


Attendance
Full Time
Award
Degree of Bachelor of Science



UCAS Course Code
NN52
A-Level typical
ABB (2017/8 entry) See All Requirements
Visit Us
This degree programme is a perfect pathway for those wishing to pursue a career in marketing, branding and related business functions while still gaining a broad understanding of management. You will study the key principles of marketing, marketing strategy and branding, marketing communications, market research and the behavioral aspects of marketing, alongside core management disciplines.

Overview

ABOUT THIS COURSE

IN A NUTSHELL

If you wish to pursue a career path in marketing, branding, or a related business sector, this programme provides the perfect first step. Studying the key principles of marketing, together with a broad understanding of management, you will develop the skills, discipline and self-awareness required to build a successful career in a number of industries.

COURSE PROFILE

OVERVIEW

Designed for those who want to work in marketing, branding, advertising or a related business sector, the BSc Marketing and Management focuses on the key principles of marketing including strategy, branding, communications and research, alongside core management disciplines, to help you develop the relevant, transferable study skills required.

On graduation, you will have the qualifications, understanding and confidence needed to enter a wide choice of employment sectors, with career options including
marketing, branding, advertising and research.

COURSE STRUCTURE

The first year provides you with an introduction to accounting, finance and business. The second year modules, and third year optional and core modules, are designed to build on your knowledge of marketing and broader management topics.

Year 1

You will be introduced to essential principles and theory relating to accounting, finance and business through the following compulsory modules:

  • Introduction to Financial and Management Accounting - your foundation in the theory and practice of accounting and an introduction to the role, context and language of financial reporting and management accounting.
  • Introduction to Business - helps you to examine the context of an organisation and its environment.
  • Introduction to Organisational Behaviour - develops your understanding of the structure, function and performance of organisations.
  • Economics for Business - introduces you to the central concepts and methods of analysis used by economists in solving business problems.
  • Principles of Marketing - focuses on marketing as an integrated business activity and how this underpins an organisation's response to market demand.
  • Developing Business Skills - develops key qualitative and quantitative skills used in business.

Year 2

Second year modules are designed to build on both the marketing and the broader management topics introduced in the first year. Accordingly, you will study the following modules:

  • Marketing Communications - explores the fundamental concepts, theories, techniques and challenges involved in managing an organisation's communications.
  • Digital Marketing and the Service Economy - examines marketing through the digital platform and the lens of service research.
  • Human Resource Management - develops your understanding and critical awareness of people resourcing and performance management.
  • Operations Strategy and Management - equips you with the relevant knowledge and management skills to effectively develop strategies for the delivery of high quality services in complex environments.

You will also be able to choose two optional modules from within the School or from a widely defined list drawn from across the University, including languages.

Year 3

In your final year, you will study the following compulsory modules, developing your knowledge and introducing you to more advanced topics:

  • Market Research - explores the collection, analysis and presentation of market research data, alongside the commissioning, interpretation and strategic use of market research.
  • Consumer Behaviour - analyses the forces underpinning consumer behaviour, exploring the meanings that products have in consumers' everyday lives.
  • Strategic Management- examines the theory and practice of executing, implementing, and managing corporate and business strategy in organisations.

You will also take one module from a range of more applied and integrated management topics including: ‘Entrepreneurship and Small Business Management'; ‘Management Consulting and Development'; ‘Project Management'; and ‘Integrated Business Decision Making.'

One final module will also be required, drawn from a list approved by the School, and including languages.

ASSESSMENT

Although most assessment will be carried out by examination, we employ a range of methods to monitor your progress. Coursework will be used to assess various skills, through working with case studies, essays, individual and group presentations, and reports.

Year 1 and 2 modules focus on assessing your ability to analyse and interpret financial and other data, and to identify and solve problems. Year 3 modules assess your capacity to relate theory and practice, to criticise and question, and to reason and argue.

STUDENT EXPERIENCE

When you join Norwich Business School, you will be assigned an academic advisor who will oversee your progress and guide you through the range of module choices, helping you select those which will best suit your interests and career path.

WHERE NEXT?

If the experience of our recent graduates is anything to go by, the world’s your oyster. Only six months after graduation, more than 90% are in employment or higher education, and more than 70% in professional and managerial jobs.  Many graduates have gone on to build careers in major organisations, such as:

  • PwC LLP
  • Deloitte
  • Ernst and Young
  • KPMG
  • Grant Thornton
  • BDO
  • Aviva
  • Ford Motor Company
  • Tesco
  • Apple
  • Google
  • Credit Suisse
  • Barclays
  • Amazon
  • BBC
  • March
  • UK Foreign and Commonwealth Office
  • EY
  • Fujitsu.

Some of our more entrepreneurial graduates have even gone it alone, establishing their own successful companies, such as Gnaw Chocolate and Zealify. 

WHATEVER YOUR AMBITIONS, A BSc MARKETING AND MANAGEMENT DEGREE CAN HELP YOU REALISE THEM.

Course Modules

Students must study the following modules for 120 credits:

Name Code Credits

ECONOMICS FOR BUSINESS

This module provides students with an introduction to core economic theory and principles in a business context. It combines basic microeconomic and macroeconomic theory with cases/applications in a teaching programme designed to provide students with the ability to understand and analyse current and topical economic issues with relevance for business.

NBS-4003Y

20

INTRODUCTION TO BUSINESS (1)

Introduction to Business is organised in thematic units across semesters 1 and 2, aiming to provide a platform for understanding the world of management and the managerial role. The module explores the business environment, key environmental drivers and functions of organisations, providing an up-to-date view of current issues faced from every contemporary enterprise such as business sustainability, corporate responsibility and internationalisation. There is consideration of how organisations are managed in response to environmental drivers. To address this aspect, this module introduces key theoretical principles in lectures and seminars are designed to facilitate fundamental study skills development, teamwork and practical application of theory. By the end of this module, students will be able to understand and apply key concepts and analytical tools in exploring the business environment and industry structure respectively.

NBS-4007Y

20

INTRODUCTION TO FINANCIAL AND MANAGEMENT ACCOUNTING

This module provides a foundation in the theory and practice of accounting and an introduction to the role, context and language of financial reporting and management accounting. The module assumes no previous study of accounting. It may be taken as a stand alone course for those students following a more general management pathway or to provide a foundation to underpin subsequent specialist studies in accounting.

NBS-4001Y

20

INTRODUCTION TO ORGANISATIONAL BEHAVIOUR

The overall aim of this module is for students to develop an understanding of the structure, functioning, and performance of organisations with particular reference to the behaviour of the individuals and groups who work within them. Specifically, the module aims are to: #Develop an appreciation of the nature and historical development of organisational behaviour #Introduce key concepts, theories, and methodologies in organisational behaviour #Develop an understanding of the linkages between OB research, theory, and practice #Develop analytical and academic writing skills

NBS-4005Y

20

INTRODUCTION TO QUANTITATIVE METHODS FOR BUSINESS

This module provides the essential numerical and technical beginning of employability skills relevant to the needs of graduates and graduate employers. The module contains essential numerical and statistical skills development appropriate to the needs of the graduate workforce. These skills will be necessary in subsequent years of undergraduate study and preparation for entering the job market.

NBS-4004Y

20

PRINCIPLES OF MARKETING

This module is a general introduction and foundational grounding to Marketing. It is concerned with marketing functions of an organisation and seeks to develop awareness and understanding of marketing as an integrated business activity. It focuses on the theoretical frameworks which underpin an organisation's responses to market demand. Additionally, it considers examples of marketing programmes for a variety of organisational contexts to provide an industry perspective to theory. It is suitable for all UEA students and is a stand-alone module.

NBS-4006Y

20

Students must study the following modules for 80 credits:

Name Code Credits

DIGITAL MARKETING AND THE SERVICE ECONOMY

This module advances the students' understanding of strategic marketing by focusing on digital and service marketing. While strategy is about planning, developing and continuously creating the firm's future to ensure sustainable competitive advantage, today's firm must learn to adapt its marketing activities and ground its understanding in the reality of its chosen markets. This module draws on digital marketing and service theories by highlighting different models, case studies and industry experience. It proposes to develop strategic thinking for marketers in a highly challenging technological world, and to help lead firms in facing future challenges in a more connected economy.

NBS-5013Y

20

HUMAN RESOURCE MANAGEMENT

This module builds on what students have learnt about managing people in organisational behaviour (NBS-4005Y). It introduces the topic of HRM and raises awareness of how the HR function can contribute to the business in providing competitive advantage. It will cover the knowledge, understanding and skills needed to be an effective people manager but will also help prepare students for a career in HR. The module provides a good grounding in the key areas of managing human resources including employee resourcing; managing the employment relationship and managing employee performance.

NBS-5011Y

20

MARKETING COMMUNICATIONS

This module introduces students to the concepts, theories, and techniques involved in managing an organisation's integrated marketing communications campaigns. The module considers issues that arise in planning, implementing and managing marketing communications strategies across different media channels. These include print and broadcast advertising, PR, sponsorships, product placements, sales promotions and event-marketing as well as direct and digital marketing. Besides critically evaluating current promotional strategies for existing brands, students are required to develop, design and present a new marketing communications project of their own, which includes a practical element to design an appropriate print or TV advertisement.

NBS-5020Y

20

OPERATIONS STRATEGY AND MANAGEMENT

This module is about operations management, which is a functional field of management encompassing the design and improvement of the processes and systems employed in the creation and delivery of an organisation's products and services. Essentially, operations management is concerned with explaining how manufacturing and service organizations work. Managing operations well requires both strategic and tactical skills and is critical to every type of organisation, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run.

NBS-5010Y

20

Students will select 40 credits from the following modules:

This is your Defined Option Range choice. Students should only do so if they have the appropriate level of previous qualifications. Modules available to students under the University Language Programme are pre-fixed PPLB----. Thus, 'Beginners' means absolute beginners; 'Intermediate' means students with GCSE. There is the option to choose 'Post A-Level' modules (i.e. students with an A-level) but by individual agreement.

Name Code Credits

ADAPTATION AND TRANSMEDIA STORYTELLING

This module will introduce students to the key theories of screen adaptation and transmedia storytelling, from the earliest ideas of 'fidelity' to the source, to later approaches emphasising intertextuality, and the movement of narratives across different media. It will enable students to examine a series of different examples of narrative adaptation across media and transmedia contexts. Through the module's engagement with screenwriting practice, it will also enable students to explore the processes of adaptation from within, through working on their own screenplay exercise adapting an existing work.

AMAM5038B

20

BEGINNERS' CHINESE I

This module aims to introduce Standard Chinese (Mandarin) to learners with no (or very little) experience with the language and to develop basic listening, speaking, reading and writing skills. Students speaking other varieties of Chinese (e.g. Cantonese) are not eligible for this module. Teaching will include pronunciation, vocabulary and basic grammar of Mandarin. Word processing and cultural topics will also be covered in class. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4034A

20

BEGINNERS' CHINESE II

A continuation of the beginners' course in Chinese. Students with a GCSE grade C or below (or equivalent experience) may join this module. It cannot be taken by final-year language and communication students. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion

PPLB4035B

20

BEGINNERS' FRENCH I

This module is for students at beginners' level who have little or no prior experience of French (if you have a recent French GCSE grade C or above, or an international equivalent, then this module may not be appropriate for you). The module will develop students' reading, writing, listening and speaking skills. The aim is to equip them with the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where French is spoken. Particular emphasis is placed on acquiring a sound knowledge of grammar. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4013A

20

BEGINNERS' FRENCH I (SPRING START)

This module is for students at beginners' level who have little or no prior experience of French (if you have a recent French GCSE grade C or above, or an international equivalent, then this module may not be appropriate for you). The module will develop students' reading, writing, listening and speaking skills. The aim is to equip them with the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where French is spoken. Particular emphasis is placed on acquiring a sound knowledge of grammar. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4015B

20

BEGINNERS' FRENCH II

A continuation of the beginners' course in French (Beginners' French I). This module can be taken in any year, but not by final-year language and communication students. If you have a recent French GCSE grade B or above, or an international equivalent, then this module may not be appropriate for you. Alternative slots may be available depending on student numbers. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4014B

20

BEGINNERS' GERMAN I

This module is for students at beginners' level who have little or no prior experience of German. The module will develop students' reading, writing, listening and speaking skills. The aim is to equip students with the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where German is spoken. Particular emphasis is placed on acquiring a sound knowledge of grammar. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4018A

20

BEGINNERS' GERMAN II

A continuation of the beginners' course in German (PPLB4018A). Students with a GCSE grade C or below (or equivalent experience) may join this module. This module cannot be taken by final-year language and communication students. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4019B

20

BEGINNERS' ITALIAN I

This module is for students at beginners' level who have little or no prior experience of Italian. The module will develop students' reading, writing, listening and speaking skills. The aim is to equip students with the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where Italian is spoken. Particular emphasis is placed on acquiring a sound knowledge of grammar. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4038A

20

BEGINNERS' ITALIAN II

A continuation of the beginners' course in Italian. Students with a GCSE grade C or below (or completed A1 level from CEFR - Common European Framework of Reference) may join this module. It cannot be taken by final-year language and communication students. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4039B

20

BEGINNERS' JAPANESE I

This module is for students at beginners' level who have little or no prior experience of Japanese. The module will develop students' reading, writing, listening and speaking skills. The aim is to equip students with the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where Japanese is spoken. Particular emphasis is placed on acquiring a sound knowledge of grammar. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4040A

20

BEGINNERS' JAPANESE II

A continuation of the beginners' course in Japanese (Autumn or Spring). Students with a GCSE grade C or below (or equivalent experience) may join this module. It cannot be taken by final-year language and communication students. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4041B

20

BEGINNERS' SPANISH I

This module is for students at beginners' level who have little or no prior experience of Spanish. The module will develop students' reading, writing, listening and speaking skills. The aim is to equip students with the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where Spanish is spoken. Particular emphasis is placed on acquiring a sound knowledge of grammar. This module is NOT open to students who have GCSE Spanish (or GCSE equivalent). Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4022A

20

BEGINNERS' SPANISH I (SPRING START)

This module is for students at beginners' level who have little or no prior experience of Spanish. The module will develop students' reading, writing, listening and speaking skills. The aim is to equip students with the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where Spanish is spoken. Particular emphasis is placed on acquiring a sound knowledge of grammar. This is a repeat of module PPLB4022A for those who wish to start their course in the Spring. This module is not available to language and communication students. This module is NOT open to students who have GCSE Spanish (or GCSE equivalent). Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4024B

20

BEGINNERS' SPANISH II

A continuation of the beginners' course in Spanish (Autumn or Spring). Students with a GCSE grade C or below (or equivalent experience) may join this module. It cannot be taken by final-year language and communication students. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB4023B

20

BUSINESS AND COMPANY LAW

This module highly vocational and primarily designed for students taking accounting and related degrees, who wish to satisfy the curriculum requirements of the accounting profession, as having a foundation in aspects of English business and company law. The module covers in particular detail the Law of Contract and Company Law but also a wide variety of other subject areas, including the English Legal System, Partnership and Agency Law, Law of Torts, Criminal Law, Data Protection Law and Employment Law.

NBS-5004Y

20

BUSINESS ETHICS

This module explores some of the ethical questions raised by modern business practice in a global context. Ethical theories based on philosophy are central to the module. However, no prior knowledge of philosophy is assumed. Learning and teaching on the module emphasises the practical application of theory and research.

NBS-5006Y

20

BUSINESS FINANCE

This module sets out the basic principles of financial management and applies them to the main decisions faced by the financial manager. For example, it explains why the firm's owners would like the manager to increase firm value and shows how managers choose between investments that may pay off at different points of time or have different degrees of risk. Moreover, it discusses how companies raise the necessary funds to pay for these investments and why they might prefer a particular source of finance. Overall, this module presents the tools of modern financial management in a consistent conceptual framework.

NBS-5008Y

20

CONTEMPORARY MEDIASCAPES

This module is designed to provide students with an understanding of the spatial dimensions of media access, production, participation and use/consumption. Module content is organised around the notions of space and place, thereby enabling an engagement with issues including: globalisation/the global; national media and media systems; regional and local media; community and 'grassroots' media, domestic and 'personal' media. Over the course of the module then, students will develop an understanding of the range and reach of media and the multiplicity of factors determining how, when and where populations are enabled to access and participate in media activities. Parallel to the above will be an exploration, through selected case study examples, of media and cultural policy issues, spaces/places of media production as well as a critical engagement with questions of power in relation to these. The module will also be adopting a contemporary focus by incorporating debates about the role and potential of digital media and communications technologies in enabling new forms of media production, distribution and participation.

AMAM5020A

20

EMPLOYABILITY, CREATIVITY AND PERSONAL DEVELOPMENT

This module is about the development of employabilityt skills such as communication, team work, leadership, creativity, design thinking and problem solving relevant to the needs of business students, graduates and graduate employers. The overall aim of the module is to encourage students to develop key management skills that will stand them in good stead for a future career in business and management. The module will put the student right in the centre of their own learning and engagement with an array of developmental activities designed to develop themselves and to develop adaptable and practical approaches to their future roles within organizations. This is an applied vision and skill development module; focusing on the development of the new skill sets for professionals of the 21st century. It is designed as a learning environment and a management trainee program that focuses on the development of knowledge and skills for global leaders. A core belief underlying our approach, demonstrated in interactive sessions, stems from the Chinese proverb, "Tell me and I forget. Show me and I remember. Involve me and I understand." We will have intensive brainstorming sessions, professional development workshops and executive training programs to help you and your colleagues to develop and apply professional skills for your career in the 21st century. In today's global, rapidly changing knowledge based economy, learning and experimenting with management skills is one of the smartest investments you can make for your future careers and employability.

NBS-5015Y

20

FINANCIAL ACCOUNTING

This module is about the theory and practice of financial accounting and reporting. This includes an examination of current and legal professional requirements as they relate to limited liability companies in the UK. Large UK companies report using International Financial Reporting Standards and therefore international reporting issues are considered.

NBS-5002Y

20

INFORMATION SYSTEMS FOR MANAGEMENT

The module explores the ways in which organizations acquire, implement, and manage modern Information Systems. Important topical applications of Information Systems are explained, including Enterprise Resource Planning, E-business, Mobile Commerce, Change Management, Information Systems Development and Sustainable Technologies. The impacts of these technologies on the ways that businesses operate and interact with one another and with their customers are analysed. The module addresses the changing role of information systems and technology in modern organisations. In particular, it examines the multiple roles and uses of information in organisations. Thus, its emphasis is on the 'I' in IT (the information), not on the 'T' (the technology).

NBS-5003Y

20

INTERMEDIATE FRENCH I

This is an intermediate course in French and is intended for students who have enough pre-A-Level experience of French and wish to develop their knowledge to a standard comparable to A-Level / Baccalaureate / B1 in the European Reference Framework. The module is made up of three elements: Reading Comprehension, Listening Comprehension, and Grammar. While the emphasis is on comprehension, the speaking and writing of French are also included. The module is NOT available to students with AS or A-Level French /Baccalaureate / Level B1 in the European Reference Framework. This module can be taken in any year. (Alternative slots may be available depending on student numbers.) Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5150A

20

INTERMEDIATE FRENCH II

This is a continuation of PPLB5150A (Intermediate French I). This is an intermediate course in French and is intended for students who wish to develop their knowledge to a standard comparable to A-Level / Baccalaureate / B1 in the European Reference Framework. The module is made up of four elements: Reading Comprehension, Listening Comprehension, Writing and Grammar. This module can be taken in any year. (Alternative slots may be available depending on student numbers.) Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. The module is NOT AVAILABLE to students with AS or A-Level/Baccalaureate / Level B1 in the European Reference Framework. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5032B

20

INTERMEDIATE GERMAN I

An intermediate course in German for those students who have taken Beginners' German I and II or who have a GCSE or an AS level grade D (or below, or equivalent to A2 CEFR - Common European Framework of Reference) in the language. This module aims to enable students to build on, and further enhance, existing reading, writing, speaking and listening skills. A key component is the exploration of themes that develop interculturality. Specific aspects of language are revisited and consolidated at a higher level. The emphasis lies on enhancing essential grammar notions and vocabulary areas in meaningful contexts, whilst developing knowledge of contemporary life and society that focuses on culture and current affairs. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5151A

20

INTERMEDIATE GERMAN II

A continuation of Intermediate German I. Open for students with AS-Level (below grade C or equivalent to A2 CEFR - Common European Framework of Reference). Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5033B

20

INTERMEDIATE SPANISH I

An intermediate course in Spanish for those students who have taken Beginners' Spanish I and II or who have a GCSE in the language. This module aims to enable students to build on, and further enhance, existing reading, writing, speaking and listening skills. A key component is the exploration of themes that develop interculturality. Specific aspects of language are revisited and consolidated at a higher level. The emphasis lies on enhancing essential grammar notions and vocabulary areas in meaningful contexts, whilst developing knowledge of contemporary life and society that focuses on culture and current affairs. Students will attend a seminar and a one hour oral. This module is NOT open to students who have AS-level or A level Spanish (or AS-level or A level equivalent). Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5152A

20

INTERMEDIATE SPANISH II

A continuation of Intermediate Spanish I. Alternative slots available depending on student numbers. This module is NOT open to students who have A-level Spanish (or A-level equivalent). Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5034B

20

INTERNATIONAL BUSINESS

This module provides students with an introduction to core trade theory and principles in a business context. It combines basic microeconomic and macroeconomic principles with cases/applications in a teaching programme designed to help students understand current business and international business issues. What drives cross-border trade flows? Why is free trade better than autarchy and what is the cost of not having it? How does cross-border trade affect economic growth? And what are the most common challenges that firms have to face when operating across borders? The module will provide students with a set of technical tools and way of thinking to answer such questions, among others.

NBS-5016Y

20

INTERROGATING CULTURE

This module provides an introduction to the key debates over media and cultural theory. In the process, it focuses on the key movements and theorists and covers key debates over the concept of mass culture and the mass media, structuralism and poststructuralism, high/low culture, the culture industries, and hegemony. The module will be taught by lecture and seminar.

AMAM4030B

20

MANAGEMENT ACCOUNTING

The module aims to develop students' understanding of the theory and practice of management accounting. It develops underpinning competencies in management accounting and builds on topics introduced in the first year. It extends comprehension of the role and system of management accounting for performance measurement, planning, decision making and control across a range of organisations. Additionally, it introduces recent developments in management accounting practice, particularly those which underpin its growing strategic role.

NBS-5007Y

20

MEDIA INDUSTRIES

This module is designed to provide students with an understanding of the structure of the media industries and of the situation of media practitioners within them. It will therefore look at their economic and political organisation and regulation and the divisions of labour determined by these modes of organisation and regulation. In the process, it will cover a range of different media industries in Britain and the US, including the press, radio, film and television.

AMAM4028A

20

PRACTICAL LAW FOR MANAGEMENT

This module introduces students to aspects of law which are relevant to their future careers as managers. It is an extremely practical module which is taught using a range of legal cases, practical scenarios, and problem questions. This approach enables students to learn the essentials of business law in a useful and engaging way, and introduces them to some of the key legal documentation they are likely to encounter in a managerial role. Students will learn where to find the law, the practical implications for managers, and when it is essential to seek legal advice.

NBS-5017Y

20

PROGRAMMING FOR NON-SPECIALISTS

The purpose of this module is to give the student a solid grounding in the essential features programming using the Java programming language. The module is designed to meet the needs of the student who has not previously studied programming.

CMP-5020B

20

QUANTITATIVE METHODS FOR BUSINESS

This module considers quantitative methods used in business for analysing and solving problems. The emphasis is on practical applications and uses involving Excel and SPSS.

NBS-5005Y

20

STRATEGIC THINKING

BEFORE TAKING THIS MODULE YOU MUST TAKE ECO-4002Y This module presents and explores different (formal) concepts of game theory. Game theory provides a framework to understand how people behave in the strategic situations that arise when the welfare of any person depends on both his own choices and the decisions of others. There is an abundance of such situations in economics and in other social sciences. Examples include bargaining situations (e.g., between workers and employers), interactions between firms in an industry, arms rivalry and military conflicts or war against terrorism.

ECO-5004A

20

SYSTEMS ANALYSIS

This module considers, at a high level, various activities associated with the development of all types of computer based information systems including project management, feasibility, investigation, analysis, logical and physical design, and the links to design and implementation. Its main focus, however, is on the early stages, in particular requirements investigation and specification including the use of UML. It makes use of a number of analysis and design tools and techniques in order to produce readable system specifications. Students are introduced to a number of development methods including object orientated, soft systems, structured, participative, iterative and rapid approaches.

CMP-5003A

20

THE EUROPEAN ECONOMY

BEFORE TAKING THIS MODULE YOU MUST TAKE ECO-4002Y OR TAKE NBS-4003Y OR TAKE NBS-5016Y This module first explores recent EU developments, emphasising the challenges posed by monetary union. It reviews the role of a lender of last resort and the theoretical considerations underlying single currencies. It then questions the role of fiscal policy in the EU context, exploring issues of public debt and the role of financial market integration, with links to the Eurozone crisis. To fully appreciate the effects of economic integration we explore the economics of preferential trade and assess the competitive effects within a single market. The module reconsiders economic growth in the context of an integrated economy, as well as emphasising the role of factor mobility and the EU labour market. It finally discuss common policies governing European economies, offering an overview of EU competition policy, the Common Agricultural Policy (CAP) or the EU cohesion policy.

ECO-5006B

20

Students must study the following modules for 60 credits:

Name Code Credits

CONSUMER BEHAVIOUR

This module develops and expands knowledge, understanding, and awareness of consumer behaviour and the multiple influences that shape the role of a consumer in a market society. Drawing on a wide range of multidisciplinary theoretical perspectives from social sciences and beyond, the module explores the complexity of consumer behaviour in individual, collective, social, and organisational settings and its far reaching implications in society for individuals, markets, businesses, organisations, and the government. The module challenges conventional ideas about consumer, consumption, market structures, and market society and opens up horizons about how the economy and society can respond to such behaviours.

NBS-6008Y

20

MARKET RESEARCH

Marketing research is defined as 'the systematic and objective identification, collection, analysis and dissemination of information for improving decision making related to the identification and solution of problems and opportunities in marketing.' The European Society for Opinion and Marketing Research. The term 'Market Research' and 'Marketing Research' are sometimes used interchangeably. It can be argued that market research tends to be broader and is concerned with research relating to markets. For example, examining market trends in society. While marketing research involves research relating to marketing. The primary focus of this module is on marketing research, although we are also concerned with markets, as certain aspects of the market e.g. consumers and competitors are relevant to marketing research. This module is only available for students on the BSc Marketing and Management (U1NN52302) degree and BSc Marketing and Management with a Year Abroad (U1NN5A401).

NBS-6022Y

20

STRATEGIC MANAGEMENT

This module aims to develop your understanding of the principles and practices of strategic management. It builds on business management concepts developed during the first and second years, and while the focus of the module is on strategic management as a managed process, the module also takes into account differences in strategy perspectives, external and internal organizational contexts and at its heart achieving sustainable competitive advantage. As a third year module, you are required to understand strategic management within the broad context of current debates and contemporary issues as they influence business management in the global economy.

NBS-6009Y

20

Students will select 20 - 40 credits from the following modules:

Students are required to select 20 credits from Option Range A. Under Option Range C a further 20 credits maybe selected from Option Range A or B.

Name Code Credits

BUILDING STRENGTHS AT WORK

This module is designed to provide students with knowledge and skills to develop better strengths and resources at work and increase the well-being and performance of organizational members. We will explore and discuss strengths and resources at four levels: individual, groups, leaders, and organisations. The main strengths that may be built in each area will be discussed from a theoretical and a practical point of view from the perspective of evidence-based management.

NBS-6019Y

20

ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

This module aims to provide students with knowledge of the significance of entrepreneurship and the small business sector within the economy, and research-led understanding of the factors that affect the small business birth, growth, success and failure

NBS-6010Y

20

MANAGEMENT CONSULTING AND DEVELOPMENT

This module introduces the tools, techniques and the practical frameworks associated with management consulting, as well an examination of how organisational development is implemented by management consultants. It is aimed those students who are considering a career in management consulting and/or have an interest in organisational development.

NBS-6014Y

20

PROJECT MANAGEMENT

Project management has become an increasingly important approach to management and skilled project managers are in increasing demand across all sectors of the economy. This module will introduce you to the basic tools and skills required to create, plan, deliver and evaluate projects. You will use these tools to manage a real project for a sponsor. You will reflect on your experience in the light of the both developing academic evidence base on project management and current practitioner debates.

NBS-6018Y

20

SHOPPER MARKETING

Shopper marketing is concerned with the factors that influence buyer behaviour where it matters most - at the point of purchase, in-store or on-line. These factors are referred to as situational factors and relate to the individual shopper, the environment (store or website), the buying goals (self or other-orientated), and the shopping mission (routine repeat purchase, or special occasion). This module explores the way in which retailers, manufacturers and distributors work together to influence, anticipate and meet the needs and wants of distinct shopper segments through the manipulation of the retail environment, the marketing mix and the supply chain. As such, it will be appeal to business management students with an interest in marketing, retailing, operations management and consumer behaviour but also students from other disciplines with an interest in sustainable consumption and the design of interventions (policies and practices) that influence buyer behaviour.

NBS-6027Y

20

Students will select 20 - 40 credits from the following modules:

Students are required to select 20 credits from Option Range B. Under Option Range C a further 20 credits maybe selected from Option Range A or B.

Name Code Credits

ADVANCED FINANCIAL ACCOUNTING

This module is about building on the work done in NBS-5002Y Financial Accounting. It will deepen your understanding of the theory and practice of financial reporting. You look at some technical areas such as group accounts in more depth. The module will develop your technical skills. It is also an opportunity to question the practices of financial reporting; why are some things included and others excluded from the financial statements, in what other ways could transactions be reported, how do we measure transactions and why that way?

NBS-6001Y

20

ADVANCED MANAGEMENT ACCOUNTING

Driven from a theoretical baseline. This module is designed to give students a critical viewpoint of management accounting, which can be applied in the workplace to modern 21st century organisations. The module is concerned with the design and functioning of accounting information within organisations. A limited number of topics will be examined in depth to illustrate three main themes: organisational control, performance measurement and management decision-making. The aim is to explore a number of issues relating to contemporary practices from a research perspective in the light of the changing nature of management accounting in different applied contexts and settings. It builds upon previous study of the subject and sets management accounting within an organisational, strategic and ethical context. There is a strong research and enquiry theme to the module, which is enabled by exploration of some of the underlying theoretical frameworks and schools of thought.

NBS-6006Y

20

AUDIT AND ACCOUNTABILITY

The aim of this module is to give students an introduction to the theory and practice of auditing. The emphasis is on the external audit of limited companies. The module also includes a discussion of current dilemmas and research in auditing, notably the audit expectations gap and audit regulation. It is designed as a specialist module for students on Accounting related degrees.

NBS-6002Y

20

CONTEMPORARY WORKPLACE RELATIONS - CONFLICT AND COOPERATION

Employee relations are central to organisational and work-place practice. Ineffective governance of workplace relations whether in relation to discipline, redundancy or discrimination, or any other related aspects, can have serious consequences for modern organisations. The changing national and international (the European Union in particular) as well as the political context in which employee relations take place directly affects both employers, employees and their representatives. In essence dynamic employee relations shift between conflict and cooperation. Thus the shifting power relations that underpin employee relationships can mean that employee relations policies and practice can subtly change. This has major implications for how employee relations are managed.

NBS-6013Y

20

CORPORATE SUSTAINABILITY

This module reviews the challenges, solutions and opportunities faced by businesses relating to environmental and energy issues.

NBS-6005Y

20

FINANCIAL MODELLING

This module aims to build a bridge between the theory, application and practice of finance. The module will enable students to analyse simulated and actual financial data and build realistic models to solve problems and support financial decisions. In line with practice, most of the models will be built using Microsoft Excel spreadsheets and data from free online sources or specialized financial databases. Key applications include: time value of money, investment appraisal, firm valuation, equity and bond pricing, descriptive statistics, regression, forecasting, etc. The module will allow students to gain exposure to the application of statistical methods in real contexts through in-class case studies and practice in a PC lab environment.

NBS-6007Y

20

INTERNATIONAL FINANCIAL SERVICES

The module explores why financial markets exist and how they operate to support firms and households within the local and global economy.

NBS-6004Y

20

INVESTMENT MANAGEMENT

This module deals with the basic and advanced theories, models and techniques that have been developed and used in the financial industry and research for investment management. You will learn how wealth can be allocated optimally across various types of assets in order to meet different investor objectives. Emphasis will be placed on mainstream approaches which assume market efficiency. However, we shall also discuss arguments and evidence related to criticism of these approaches and the usefulness of alternatives, such as Behavioural finance. The module will cover both passive and active investment strategies (eg., algorithmic trading, technical analysis, fundamental analysis) at a national and global level. Assets analysed will include basic traded stock and debt securities along with more complex derivative assets (eg., futures, options, swaps) in the context of different investment portfolios (eg., hedge funds, ETFs, index trackers, REITs, etc.). The module will also discuss issues related to performance evaluation, risk management and taxes. The material taught will be aligned closely to the curriculum of the Chartered Financial Analyst (CFA) Program and the Chartered Institute for Securities and Investment (CISI).

NBS-6016Y

20

MARKETING: SOCIAL RESPONSIBILITY AND THE LAW

This multi-disciplinary module examines socially irresponsible marketing practices by governments and businesses, taking national and international perspectives, and looks at the effect on the public, consumers and other businesses. Students successfully completing this module will demonstrate an understanding and awareness of the impact of marketing decisions on consumers, businesses and the wider society. This unit will provide them with greater knowledge and awareness of the legal and regulatory frameworks which affect marketing practice, and equip them with the skills to formulate their own marketing decisions and to know when expert legal advice is required.

NBS-6011Y

20

ORGANISATIONAL INFORMATION SYSTEMS

The aim of this module is to explore some of the assumptions surrounding the use of information in contemporary organisations. These issues will be examined within a modern philosophical framework giving rise to a critical reflection of methodology and organisational models that form the basis of organisational systems.

NBS-6024Y

20

PERSONAL AND CORPORATE TAXATION

This module is about the theory and practice of personal and corporate taxation within the UK. The module includes an examination of current legal and professional taxation requirements. Whilst the module is primarily directed at the UK taxation system, aspects of International taxation will also be considered.

NBS-6003Y

20

STRATEGIC BRAND MANAGEMENT

The module focuses on brand management. It takes a very pragmatic approach, showing through numerous case studies how organisations launch brands, establish and maintain brand equity, and how they manage brands over time and geographic boundaries. To develop a knowledge and understanding of brand management, students study the factors and strategies that contribute to building brand equity. The lectures will be supported by a series of seminar sessions which allow students to experience the practical application of the module syllabus and to test their understanding of the relevant theories. This module is particularly useful for students aiming at careers in marketing, advertising or market research.

NBS-6023Y

20

SUPPLY CHAIN MANAGEMENT:STRATEGY AND DESIGN

Supply Chain management (SCM) is about how businesses collaborate to design, manufacture, and distribute products or services in order to serve final customers. Success depends on the ability to provide products and/or services that match the needs and wants of customers and final consumers. The module introduces students to the challenges facing procurement professionals and supply chain managers charged with designing supply chains and developing supply chain strategies that are fit for purpose, explores the principles and practice of supply chain strategy and design and provides students with opportunities to apply a variety of tools and techniques for improving supply chain performance.

NBS-6015Y

20

Students will select 0 - 20 credits from the following modules:

Students are required to select a further 20 credits, which may be from any Option Range referred to above or from the defined choice of modules included in the Options Range below. Students should only do so if they have the appropriate level of previous qualifications. Modules available to students under the University Language Programme are pre-fixed PPLB----. Thus, 'Intermediate' means students with GCSE. There is the option to choose 'Post A-Level' modules (i.e. students with an A-level) but by individual agreement.

Name Code Credits

ADAPTATION AND TRANSMEDIA STORYTELLING

This module will introduce students to the key theories of screen adaptation and transmedia storytelling, from the earliest ideas of 'fidelity' to the source, to later approaches emphasising intertextuality, and the movement of narratives across different media. It will enable students to examine a series of different examples of narrative adaptation across media and transmedia contexts. Through the module's engagement with screenwriting practice, it will also enable students to explore the processes of adaptation from within, through working on their own screenplay exercise adapting an existing work.

AMAM5038B

20

BUSINESS AND COMPANY LAW

This module highly vocational and primarily designed for students taking accounting and related degrees, who wish to satisfy the curriculum requirements of the accounting profession, as having a foundation in aspects of English business and company law. The module covers in particular detail the Law of Contract and Company Law but also a wide variety of other subject areas, including the English Legal System, Partnership and Agency Law, Law of Torts, Criminal Law, Data Protection Law and Employment Law.

NBS-5004Y

20

BUSINESS ETHICS

This module explores some of the ethical questions raised by modern business practice in a global context. Ethical theories based on philosophy are central to the module. However, no prior knowledge of philosophy is assumed. Learning and teaching on the module emphasises the practical application of theory and research.

NBS-5006Y

20

BUSINESS FINANCE

This module sets out the basic principles of financial management and applies them to the main decisions faced by the financial manager. For example, it explains why the firm's owners would like the manager to increase firm value and shows how managers choose between investments that may pay off at different points of time or have different degrees of risk. Moreover, it discusses how companies raise the necessary funds to pay for these investments and why they might prefer a particular source of finance. Overall, this module presents the tools of modern financial management in a consistent conceptual framework.

NBS-5008Y

20

CONTEMPORARY MEDIASCAPES

This module is designed to provide students with an understanding of the spatial dimensions of media access, production, participation and use/consumption. Module content is organised around the notions of space and place, thereby enabling an engagement with issues including: globalisation/the global; national media and media systems; regional and local media; community and 'grassroots' media, domestic and 'personal' media. Over the course of the module then, students will develop an understanding of the range and reach of media and the multiplicity of factors determining how, when and where populations are enabled to access and participate in media activities. Parallel to the above will be an exploration, through selected case study examples, of media and cultural policy issues, spaces/places of media production as well as a critical engagement with questions of power in relation to these. The module will also be adopting a contemporary focus by incorporating debates about the role and potential of digital media and communications technologies in enabling new forms of media production, distribution and participation.

AMAM5020A

20

FINANCIAL ACCOUNTING

This module is about the theory and practice of financial accounting and reporting. This includes an examination of current and legal professional requirements as they relate to limited liability companies in the UK. Large UK companies report using International Financial Reporting Standards and therefore international reporting issues are considered.

NBS-5002Y

20

INFORMATION SYSTEMS FOR MANAGEMENT

The module explores the ways in which organizations acquire, implement, and manage modern Information Systems. Important topical applications of Information Systems are explained, including Enterprise Resource Planning, E-business, Mobile Commerce, Change Management, Information Systems Development and Sustainable Technologies. The impacts of these technologies on the ways that businesses operate and interact with one another and with their customers are analysed. The module addresses the changing role of information systems and technology in modern organisations. In particular, it examines the multiple roles and uses of information in organisations. Thus, its emphasis is on the 'I' in IT (the information), not on the 'T' (the technology).

NBS-5003Y

20

INTERMEDIATE FRENCH I

This is an intermediate course in French and is intended for students who have enough pre-A-Level experience of French and wish to develop their knowledge to a standard comparable to A-Level / Baccalaureate / B1 in the European Reference Framework. The module is made up of three elements: Reading Comprehension, Listening Comprehension, and Grammar. While the emphasis is on comprehension, the speaking and writing of French are also included. The module is NOT available to students with AS or A-Level French /Baccalaureate / Level B1 in the European Reference Framework. This module can be taken in any year. (Alternative slots may be available depending on student numbers.) Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5150A

20

INTERMEDIATE FRENCH II

This is a continuation of PPLB5150A (Intermediate French I). This is an intermediate course in French and is intended for students who wish to develop their knowledge to a standard comparable to A-Level / Baccalaureate / B1 in the European Reference Framework. The module is made up of four elements: Reading Comprehension, Listening Comprehension, Writing and Grammar. This module can be taken in any year. (Alternative slots may be available depending on student numbers.) Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. The module is NOT AVAILABLE to students with AS or A-Level/Baccalaureate / Level B1 in the European Reference Framework. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5032B

20

INTERMEDIATE GERMAN I

An intermediate course in German for those students who have taken Beginners' German I and II or who have a GCSE or an AS level grade D (or below, or equivalent to A2 CEFR - Common European Framework of Reference) in the language. This module aims to enable students to build on, and further enhance, existing reading, writing, speaking and listening skills. A key component is the exploration of themes that develop interculturality. Specific aspects of language are revisited and consolidated at a higher level. The emphasis lies on enhancing essential grammar notions and vocabulary areas in meaningful contexts, whilst developing knowledge of contemporary life and society that focuses on culture and current affairs. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5151A

20

INTERMEDIATE GERMAN II

A continuation of Intermediate German I. Open for students with AS-Level (below grade C or equivalent to A2 CEFR - Common European Framework of Reference). Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5033B

20

INTERMEDIATE ITALIAN I

An intermediate course in Italian for those students who have taken Beginners' Italian I and II or who have a GCSE in the language. This module aims to enable students to build on, and further enhance, existing reading, writing, speaking and listening skills. A key component is the exploration of themes that develop interculturality. Specific aspects of language are revisited and consolidated at a higher level. The emphasis lies on enhancing essential grammar notions and vocabulary areas in meaningful contexts, whilst developing knowledge of contemporary life and society that focuses on culture and current affairs. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5039A

20

INTERMEDIATE ITALIAN II

An intermediate course in Italian for those with no more than GCSE, O-Level or Beginners' Italian. A continuation of Intermediate Italian I. Can be taken in any year. NB: orals are arranged separately. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5040B

20

INTERMEDIATE SPANISH I

An intermediate course in Spanish for those students who have taken Beginners' Spanish I and II or who have a GCSE in the language. This module aims to enable students to build on, and further enhance, existing reading, writing, speaking and listening skills. A key component is the exploration of themes that develop interculturality. Specific aspects of language are revisited and consolidated at a higher level. The emphasis lies on enhancing essential grammar notions and vocabulary areas in meaningful contexts, whilst developing knowledge of contemporary life and society that focuses on culture and current affairs. Students will attend a seminar and a one hour oral. This module is NOT open to students who have AS-level or A level Spanish (or AS-level or A level equivalent). Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5152A

20

INTERMEDIATE SPANISH II

A continuation of Intermediate Spanish I. Alternative slots available depending on student numbers. This module is NOT open to students who have A-level Spanish (or A-level equivalent). Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5034B

20

INTERNATIONAL BUSINESS

This module provides students with an introduction to core trade theory and principles in a business context. It combines basic microeconomic and macroeconomic principles with cases/applications in a teaching programme designed to help students understand current business and international business issues. What drives cross-border trade flows? Why is free trade better than autarchy and what is the cost of not having it? How does cross-border trade affect economic growth? And what are the most common challenges that firms have to face when operating across borders? The module will provide students with a set of technical tools and way of thinking to answer such questions, among others.

NBS-5016Y

20

MANAGEMENT ACCOUNTING

The module aims to develop students' understanding of the theory and practice of management accounting. It develops underpinning competencies in management accounting and builds on topics introduced in the first year. It extends comprehension of the role and system of management accounting for performance measurement, planning, decision making and control across a range of organisations. Additionally, it introduces recent developments in management accounting practice, particularly those which underpin its growing strategic role.

NBS-5007Y

20

PRACTICAL LAW FOR MANAGEMENT

This module introduces students to aspects of law which are relevant to their future careers as managers. It is an extremely practical module which is taught using a range of legal cases, practical scenarios, and problem questions. This approach enables students to learn the essentials of business law in a useful and engaging way, and introduces them to some of the key legal documentation they are likely to encounter in a managerial role. Students will learn where to find the law, the practical implications for managers, and when it is essential to seek legal advice.

NBS-5017Y

20

PROGRAMMING FOR NON-SPECIALISTS

The purpose of this module is to give the student a solid grounding in the essential features programming using the Java programming language. The module is designed to meet the needs of the student who has not previously studied programming.

CMP-5020B

20

QUANTITATIVE METHODS FOR BUSINESS

This module considers quantitative methods used in business for analysing and solving problems. The emphasis is on practical applications and uses involving Excel and SPSS.

NBS-5005Y

20

STRATEGIC THINKING

BEFORE TAKING THIS MODULE YOU MUST TAKE ECO-4002Y This module presents and explores different (formal) concepts of game theory. Game theory provides a framework to understand how people behave in the strategic situations that arise when the welfare of any person depends on both his own choices and the decisions of others. There is an abundance of such situations in economics and in other social sciences. Examples include bargaining situations (e.g., between workers and employers), interactions between firms in an industry, arms rivalry and military conflicts or war against terrorism.

ECO-5004A

20

SYSTEMS ANALYSIS

This module considers, at a high level, various activities associated with the development of all types of computer based information systems including project management, feasibility, investigation, analysis, logical and physical design, and the links to design and implementation. Its main focus, however, is on the early stages, in particular requirements investigation and specification including the use of UML. It makes use of a number of analysis and design tools and techniques in order to produce readable system specifications. Students are introduced to a number of development methods including object orientated, soft systems, structured, participative, iterative and rapid approaches.

CMP-5003A

20

THE EUROPEAN ECONOMY

BEFORE TAKING THIS MODULE YOU MUST TAKE ECO-4002Y OR TAKE NBS-4003Y OR TAKE NBS-5016Y This module first explores recent EU developments, emphasising the challenges posed by monetary union. It reviews the role of a lender of last resort and the theoretical considerations underlying single currencies. It then questions the role of fiscal policy in the EU context, exploring issues of public debt and the role of financial market integration, with links to the Eurozone crisis. To fully appreciate the effects of economic integration we explore the economics of preferential trade and assess the competitive effects within a single market. The module reconsiders economic growth in the context of an integrated economy, as well as emphasising the role of factor mobility and the EU labour market. It finally discuss common policies governing European economies, offering an overview of EU competition policy, the Common Agricultural Policy (CAP) or the EU cohesion policy.

ECO-5006B

20

Disclaimer

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. Where this is the case, the University will endeavour to inform students.

Entry Requirements

  • A Level ABB excluding General Studies
  • International Baccalaureate 32 points
  • Scottish Advanced Highers ABB
  • Irish Leaving Certificate AABBBB or 2 subjects at H1 and 4 subjects at H2
  • Access Course An ARTS/Humanities/Social Science pathway preferred. Pass with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
  • BTEC DDM
  • European Baccalaureate 75%

Entry Requirement

You are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE Level.

A GCE A-Level in General Studies is not accepted.

Students for whom English is a Foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):

  • IELTS: 6.5 overall (minimum 5.5 in all components)

We also accept a number of other English language tests. Please click here to see our full list.

INTO University of East Anglia

If you do not meet the academic and or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:

International Foundation in Business, Economics, Society and Culture

International Foundation in Humanities and Law

International Year One in Business Management and Economics

Interviews

The majority of candidates will not be called for an interview and a decision will be made via UCAS Track. However, for some students an interview will be requested. You may be called for an interview to help the School of Study, and you, understand if the course is the right choice for you.  The interview will cover topics such as your current studies, reasons for choosing the course and your personal interests and extra-curricular activities.  Where an interview is required the Admissions Service will contact you directly to arrange a convenient time.

Gap Year

We welcome applications from students who have already taken or intend to take a gap year.  We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry and to contact admissions@uea.ac.uk directly to discuss this further.

Intakes

The School’s annual intake is in September of each year.

  • A Level ABB excluding General Studies
  • International Baccalaureate 32
  • Scottish Highers AABBB one Advanced Higher preferred
  • Scottish Advanced Highers ABB (acceptable on its own or in combination with other qualifications)
  • Irish Leaving Certificate AABBBB
  • Access Course Humanities/Social Sciences pathway preferred. Pass the Access course with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
  • BTEC DDM
  • European Baccalaureate 75%

Students for whom English is a Foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):

  • IELTS (SELT): 6.5 overall (minimum 5.5 in all components)

We also accept a number of other English language tests. Please click here to see our full list.

INTO University of East Anglia

If you do not meet the academic and or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:

International Foundation in Business, Economics, Society and Culture

International Foundation in Humanities and Law

International Year 1 in Business Management and Economics

Special Entry Requirements

A-Level General Studies is not accepted for this course.

Intakes

The School’s annual intake is in September each year.

Alternative Qualifications

Candidates with equivalent qualifications are encouraged to apply, or contact the Admissions Office for further information.

International candidates are also actively encouraged to access the University's International Students webpage.

GCSE Offer

Students are required to have Mathematics and English Language GCSEs at grade C or above.

Assessment

Key factors used to assess an application include:

  • Past and future achievement in examinations
  • Academic interest in the subject
  • Personal interests and extra-curricular activities
  • The reference

All applications are considered on their own individual merits.

Fees and Funding

Undergraduate University Fees and Financial Support: Home and EU Students

Tuition Fees

Please see our webpage for further information on the current amount of tuition fees payable for Home and EU students and for details of the support available.

Scholarships and Bursaries

We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. 

Home/EU - The University of East Anglia offers a range of Bursaries and Scholarships.  To check if you are eligible please visit the website.

______________________________________________________________________

Undergraduate University Fees and Financial Support: International Students

Tuition Fees

Please see our webpage for further information on the current amount of tuition fees payable for International Students.

Scholarships

We offer a range of Scholarships for International Students – please see our website for further information.

How to Apply

How to apply

Applications need to be made via the Universities Colleges and Admissions Services (UCAS), using the UCAS Apply option.

UCAS Apply is a secure online application system that allows you to apply for full-time Undergraduate courses at universities and colleges in the United Kingdom. It is made up of different sections that you need to complete. Your application does not have to be completed all at once. The system allows you to leave a section partially completed so you can return to it later and add to or edit any information you have entered. Once your application is complete, it must be sent to UCAS so that they can process it and send it to your chosen universities and colleges.

The UCAS code name and number for the University of East Anglia is EANGL E14.

Further information

If you would like to discuss your individual circumstances with the Admissions Office prior to applying please do contact us:

Undergraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk

When emailing us please remember to include your full name, UCAS Personal ID or your UEA Application Number (if applicable) and the name of the course you are applying for so your query can be answered as quickly as possible

Register your details via our Online Enquiry Form.

International candidates are also actively encouraged to access the University's International section of our website.

    Next Steps

    We already know that your university experience will be life-changing, wherever you decide to go. At UEA, we also want to make that experience brilliant, in every way. Explore these pages to see exactly how we do this…

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries:
    admissions@uea.ac.uk or
    telephone +44 (0)1603 591515