BA Marketing and Management with a Year Abroad


Attendance
Full Time
Award
Degree of Bachelor of Arts



A-Level typical
ABB (2020/1 entry) See All Requirements
Visit Us
Combine a passion for marketing and an interest in management with a BA in Marketing and Management at Norwich Business School (NBS). You will learn the fundamental aspects of business, and gain the essential skills, knowledge and experience you need to excel in marketing practice. This degree will prepare you for a range of career options in marketing and/or management, including positions in digital marketing, social media, branding, corporate communications, public relations (PR), sales, and market research. This course also provides a great foundation for starting your own business, working freelance, or as part of a small or medium-sized enterprise (SME) locally, nationally or internationally. You don’t need to have studied marketing or management before to succeed on this degree. You just need to be interested in business, have a curiosity for exploring and creatively developing marketing concepts and campaigns, and be ready to work hard to take your ambitions to the next level.

Overview

About the Course

On this degree course you’ll explore the essential elements of marketing, from a theoretical and practical perspective. 
 
Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you will gain a unique insight into the continuous changes and challenges of the business world.
 
You will have the opportunity to develop skills in market research, advertising, sales, and managing projects and organisations, while understanding the difference and value of business to business (B2B) and business to consumer (B2C) orientated products and services, and their related marketing strategies. As part of this course you will also gain experience, expertise and confidence in presenting and communicating new ideas verbally and in written form. 

Alongside the study of marketing, there is a focus on management skills, such as understanding the business environment, managing data in a digital world, strategic awareness and analysis, as well as an applied business project. In your first year you will be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules, you will study optional modules, and will have the option of undertaking a final-year project, allowing you to tailor your degree to suit your specific interests and future aims. 
 
NBS is a friendly and supportive school, with a lively, proactive and International cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research. 
 
Course structure

All our BA undergraduate degrees share a common first year. This means that you will get a broad view of business, and can be confident you are on the right course for you. As you progress through your degree you will be able to specialise and tailor your studies to the areas that you find most interesting and that are most relevant for your career goals. 

Year 1

Across six fascinating core modules you will explore the essentials of modern business. This will provide an excellent grounding not just in marketing and management areas, such as principles of marketing and organisational behaviour (managing organisations), but also in finance and accounting, understanding the business environment, and managing data in a digital world. 
 
The first year culminates in the application of this knowledge within an applied business project. 
 
Therefore, by the end of your first year, you won’t just have a firm foundation of your chosen subject; you will understand all the key disciplines within organisations that will help your future career. Should you discover during your first year that your true passion lies with one of the other BA subject areas, you are also welcome to change pathways.
 

Year 2

After a first year spent discovering the fundamentals of business, in the second year you will focus on core marketing and management functions, such as marketing communications and strategic awareness and analysis. You will also be able to choose from a range of optional modules, allowing you to try different things, explore your interests, and discover where your talents and ambitions lie. Options cover topics such as business to business (B2B) marketing, digital marketing, retail marketing and management, and international marketing, along with other managementfocused topics, such as managing people.
 

Year 3

In your third year you will study abroad at one of our range of partner institutions.

Year 4

In your fourth year, you will study advanced marketing concepts, including consumer behaviour with strategic management. There is also a range of options, such as market research, marketing philosophy, and strategic brand management, as well as the opportunity to undertake a final year project. This will prepare you for a focused but holistic view of the marketing function in business, while also enabling you to prepare for a range of careers in marketing and management.
 

 

Teaching and learning

Our degree courses combine high quality teaching with subject-area expertise, industry contacts and a commitment to embed employability at every stage.

Teaching

Throughout your degree you will hone your skills and build your knowledge through a mix of seminars, workshops and lectures.
 
Our teaching is informed by real-world business experience and research. That means that you will benefit from an awareness and understanding of the latest developments, trends and challenges in the industry. 
 
Independent and self-directed study

You will also learn through self-directed study – a skill that’s highly valued by employers. You will have the opportunity to lead and develop several projects with local employers, such as creating an integrated marketing communications campaign for a real company. For example, our students have worked with Adnams Brewery on past projects. 
 
Teamwork and communication

During your first year and some of your second and third year modules you will work alongside students from other degrees. You will also have the chance to deepen your understanding of topics through discussion with your peers in seminars. This will build your teamwork and communication skills, as well as helping you gain insight into other disciplines. 
 
Guest speakers

During your time at UEA, you will gain unique insights from leading industry figures, including recent NBS alumni. Previously, we have invited guest speakers with expertise in digital marketing, market research and branding. These presentations provide an understanding of the transition from student to business life, with speakers openly sharing their experiences and advice. 

Employability

Your career is our priority, and employability is embedded in our degrees in all sorts of innovative ways, from industry guest speakers and projects with real businesses to our flagship Employability Week. During this annual event you can meet potential employers and speak to UEA alumni about how they have progressed their career.

Assessment

Our assessments are generally at the individual and group level. These include (but are not limited to) presentations, reports, essays and written exams. They combine theoretical understanding with practical application. As a result you will have the opportunity to gain and demonstrate a range of skills and competencies, such as critical thinking, research, analysis and creativity. All assessments are commonly weighted according to the course level. Employability prizes, including one currently sponsored by Adnams Brewery, support some of these assignments.
 
Study abroad

We expect that any travel restrictions will be relaxed by the time you start to prepare to study abroad during your second or third year. You will be provided with timely updates and timetabled briefing sessions to ensure you’re fully prepared for your study abroad journey with UEA. For more information visit UEA Study Abroad.

After the Course

The BA Marketing and Management degree is the ideal stepping stone if you aspire to a career in marketing or media management, market research, advertising, social media or PR, or even to start your own marketing consultancy. You could also go on to work as a marketing manager in a large or multinational company. Alternatively, you could work as a campaign or events manager, graduate trainee manager, marketing executive, or in HR or sales. 
 
Our alumni have secured positions at Unilever, Cambridge University Press, and at digital conversion specialists Periscopix, to name but a few.

Career destinations

  • Marketing/PR
  • Executive Account Manager
  • Product/brand/communications manager
  • Marketing Manager
  • Digital project manager
  • Social media manager

Course related costs

Please see Additional Course Fees for details of course-related costs.

 

 

Course Modules 2020/1

Students must study the following modules for 120 credits:

Name Code Credits

APPLIED BUSINESS PROJECT

The aim of the first year of your BA degree is to actively engage with the learning process so you can begin to become reflective and professional managers. We believe the best way to make this happen is to participate in an independent project which challenges you to solve a real world problem to which (unlike the exams which got you into university) there is no set solution! The project is designed to be as much like the 'real' business management world as possible; it has an uneasy beginning, a complex middle, and a difficult end. Student teams start the project as the owners of a new business; but are short of funding, market knowledge, accurate accounts, and a direction for the future. Several dummy businesses will be available to choose from. During a weekly seminar session, and in your own study time, you will have the chance to work on problem framing, personal development, and process reflection. Goals, measures, and direction are to be triggered by tutors but then framed and applied by the students. You can 'solve' the 'problems' anyway they like, but success (and your assessment) is ultimately dependant on consideration of what you have learned and have applied from the other 5 modules you take during the first year. You will also have a series of high level lectures which will help you develop you capacities to deal with project of this nature. Topics include: Team working, from theory to practice; Project management principles; evidence in academic Vs Practitioner contexts; Presentation Skills, and reflective and report writing. The module concludes with a 'live' and 'immersive' dragon's den style event.

NBS-4103B

20

INTRODUCTION TO ACCOUNTING AND FINANCE

This module provides a foundation in the theory and practice of accounting and an introduction to the role, context and language of Financial Accounting, Management Accounting and Finance. The module assumes no previous study of accounting and is aimed at non-specialists. It is designed as a standalone course for those students following a more general management pathway.

NBS-4101A

20

MANAGEMENT AND ORGANISATIONS

What is an organisation? What do we mean by management? How do you lead and manage people? In this module, you will have the opportunity to explore these questions and many more in the fascinating area of management and organisations. You will consider the social world of business and management and what it means in theory and in practice. You will learn about leading, managing and organising people in work settings and why that is critical to organisational effectiveness. You will also reflect on how you work in teams yourself. On successful completion of the module, you will have discovered key insights into the way that organisations exist in practice and have the knowledge to understand them at a conceptual level. You will also have had opportunities for self-reflection and personal learning.

NBS-4929A

20

MANAGING DATA IN A DIGITAL WORLD

This module is about how data is central to business and to the academic study of business. This module will explore what is meant by data, the variety of forms that data takes, and the origin and lifecycle of data. The module considers the tools that organisations use to gather, store and manipulate data, including the use of spreadsheets. The module will introduce basic statistical concepts used in business research. Finally, the module will explore the interpretation of data in business and research contexts.

NBS-4104B

20

PRINCIPLES OF MARKETING

This module is a general introduction and foundational grounding to Marketing. It is concerned with marketing functions of an organisation and seeks to develop awareness and understanding of marketing as an integrated and business activity. It focuses on the theoretical frameworks, which underpin an organisation's responses to market demand. Additionally, it considers examples of marketing strategy and planning for a variety of organisational contexts to provide an industry perspective to theory. It is suitable for all UEA students and is a stand-alone module.

NBS-4105B

20

UNDERSTANDING THE BUSINESS ENVIRONMENT

This module helps you to explore the dynamic and ever-changing world of business and provides insights into the managerial role. Understanding the Business Environment explores key environmental drivers and the basic functions of organisations. It is designed to provide essential core knowledge for Year 1 Business students on how organisations are managed in response to changes in the business environment and what is the role of its functional divisions in implementing strategic responses. In addition, the module also explores some of the current issues faced by organisations such as sustainability, corporate social responsibility and internationalisation. Core business theory is introduced in lectures and applied practically with the use of examples in seminars. By the end of this module you will be able to understand and apply key business concepts and a range of analytical tools to explore the business environment. Introduction to Business facilitates study skills development that is essential across all three years of the undergraduate degree by developing academic writing, presentation, and team working and communication skills effectively.

NBS-4106A

20

Students must study the following modules for 40 credits:

Name Code Credits

MARKETING COMMUNICATIONS

NB: This module will not be available to students until the academic year 2021-22. How do businesses go about getting their messages across to their customers? This module will explain how modern organisations plan their communications with the people that matter to them. You will discover the range of activities and tools, which is available to marketing managers from traditional advertising and public relations (PR) to the more up-to-date product placement and social media. You will look at the issues that arise in planning, implementing and managing Integrated Marketing Communications - IMC - campaign. These include print and broadcast advertising, PR, sponsorship, product placement, sales promotion, experiential and event-marketing as well as direct and digital marketing.

NBS-5120A

20

STRATEGIC AWARENESS AND ANALYSIS

Strategy comes first; all other aspects of business will follow. Delivering a strategic plan is one of the most important things any firm, regardless of size can undertake.# A well-formulated and executed strategy establishes the foundations against which the organisation can create, monitor and measure their success. And yet many people find strategy and its purpose difficult to articulate. In this module you will use theoretical frameworks, along with investigation of the real world allowing you a clearer perspective of what strategy really is and why it is critical to your leadership and your success. The emphasis will be on analysing the context of strategy, considering both external and internal environment of the firm. Does the context determine what the strategizing manager must do, or can the manager actually shape the context? After understanding the strategy context, the discussion will be focused on strategy content / strategy choices. What are the different level of strategies? How firms make strategic choices? How these choices makes sense in context to direct and indirect competition around the firm?

NBS-5133A

20

Students will select 20 credits from the following modules:

Name Code Credits

BEGINNERS' ARABIC I

This course is a pre-requisite to the study of Arabic language. You will master the alphabet: the script, the sounds of the letters, and their combination into words. You are introduced to basic Arabic phrases and vocabulary to help you have introductory conversations. You will develop essential speaking, listening, reading and writing skills as well as a solid understanding of the structure of the language in Modern Standard Arabic (MSA). Some aspects of the Arab world and culture(s) are covered.

PPLB4029A

20

BEGINNERS' GERMAN I - A1 CEFR

Have you ever wished you could order your mulled wine at the Christmas market in German? How would it feel be to be able to introduce yourself in German or survive a basic conversation in the language? Or do you simply want to understand what makes the Germans, the Austrians, or the Swiss tick? These questions highlight the central learning achieved within this module. Our beginners' course in German is perfect if you have very little or no prior knowledge of the language. You will gain the confidence to use German in basic conversations as you develop a first understanding of German sounds and essential grammar. You will build up a bank of key vocabulary to survive in real-life situations. You will also gain a greater awareness of German traditions and ways of thinking to help you make sense of a country that is deeply rooted in the heart of Europe. In a relaxed environment you will participate in classroom-based activities, working in pairs and groups to try out and be creative with new sounds, words and phrases. The fun of language learning will never be far away and promises to give you the confidence to make the first steps in German. As well as speaking and listening to each other you will discover the joy of understanding an authentic German text and to write an amazing first paragraph in German. A first course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest. Please note that you should not have a level of German that exceeds the level of this course. This module is designed for students with no prior or very limited knowledge of German.

PPLB4018A

20

BEGINNERS' RUSSIAN I - A1 CEFR

Winston Churchill once said that 'Russia is a riddle wrapped in a mystery inside an enigma'. Russia gave the world Tolstoy, Dostoevsky, Shostakovich, Chagall and borsch! Would you like to know more about the largest country in the world and unwrap some of the mysteries of its history, culture and politics through its language? This is a beginners' course in Russian assuming little or no prior experience or knowledge of the language. In the first week you'll acquaint yourself with the Russian alphabet (it's not that different) and learn to read Russian. At the end of the course you'll know all the basics of Russian grammar, will be able to read simple texts and to use your speaking skills in real-life situations (in case you find yourself lost in Red Square)! You'll participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You'll be able to improve and develop your grammar and vocabulary skills through watching Russian films, reading newspaper articles and short stories, discussing their content and expressing your opinion. Having a Russian language course on your CV will give you an advantage over other graduates, and it will also provide work opportunities in Eastern Europe, Russia and the countries of the former Soviet Union. This course will also help you to become a more informed global citizen whatever your specialisation or area of interest. Please note that you should not have a level of knowledge in Russian that exceeds beginners' level when enrolling on this course, or you may be asked to withdraw from the module (at the Teacher's discretion). Please contact us if you're unsure.

PPLB4043A

20

EMPLOYABLITY, CREATIVITY AND PERSONAL DEVELOPMENT

In today's global, rapidly changing knowledge-based economy, learning and experimenting with employable and creative skills is one of the smartest investments that one can make for their future career. The overall aim of the module is to encourage students to develop key employability skills that will stand them in good stead for a future career. The module will put the student right in the centre of their own learning and engagement with an array of developmental activities designed to develop themselves and their future careers. Students will find opportunities to practice skills such as communication, leadership, creativity, design thinking, and problem solving relevant to the expectations of graduate employers. The module also involves the development of practical employable skills including preparing CV, writing a cover letter, and preparing for job interviews. The module draws from an interdisciplinary perspective to understand career success, self-making and personal branding. It will build on foundational concepts and skills in career development from across disciplines, including psychology, business, design thinking, entrepreneurship, and employability. It is designed as a learning environment and a management trainee program that focuses on the development of knowledge and skills for students interested in distinctive career success in a rapidly changing world. A core belief underlying our approach, demonstrated in interactive sessions, stems from the Chinese proverb, "Tell me and I forget. Show me and I remember. Involve me and I understand." Students will have intensive brainstorming sessions, professional development workshops and training programs to develop and apply professional skills for their careers.

NBS-5131A

20

INTERMEDIATE GERMAN I - A2 CEFR

Would you like to take your basic German skills to a higher level? Wouldn't it be tempting to be able to express a range of feelings in German? Or take part in simple discussions and manage to hold your own? Fancy presenting a cultural event in your country to a native German speaker? This module is perfect if you have already completed Beginners modules or have sufficient pre-A-level experience of German but not if you are already working at a higher level than this. You will become more competent and confident in conversation with others as you explore essential grammar and vocabulary at a higher level. You will learn how to express opinions and preferences in a more complex way and how to master the skill of agreeing and disagreeing. You will gain the confidence to present to a small audience and shine in the process of it. During this module you will develop your understanding of the German way of thinking through shining a light at cultural traditions and events. In a relaxed environment you will participate in classroom-based activities, working in groups to try out and be creative with new words and phrases. The fun of language learning will never be far away and promises to give you the confidence to hold your own in basic discussions and presentations. As well as speaking and listening to each other you will apply a range of strategies to help you produce and understand longer texts. A basic intermediate course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest.

PPLB5151A

20

INTERNATIONAL BUSINESS

This module provides students with an introduction to core trade theory and principles in a business context. It combines basic microeconomic and macroeconomic principles with cases/applications in a teaching programme designed to help students understand current business and international business issues. What drives cross-border trade flows? Why is free trade better than autarchy and what is the cost of not having it? How does cross-border trade affect economic growth? And what are the most common challenges that firms have to face when operating across borders? The module will provide students with a set of technical tools and way of thinking to answer such questions, among others.

NBS-5127A

20

INTRODUCTION TO BRITISH SIGN LANGUAGE I

How would you converse with someone who is deaf? At work? In school? In an emergency? How can you avoid typical faux pas due to ignorance of a different culture? Can a 'signed'/'visual' language 'convey as adequately' as a 'spoken' language? These questions highlight the central learning achieved in this module. This is a course in British Sign Language assuming no prior, or minimal knowledge of the language. Throughout the course you will discover aspects central to the Deaf World and its Culture, and how to communicate through a unique 'visual' language, a language that uses your hands and body to communicate! Teaching and learning strategies involve signed conversation (from early on), role-play, and lots of games and exercises that make a truly 'fun and enjoyable' module to take. You will learn a little about the history of the Deaf and Sign Language itself, and its long battle to be recognised. You will discover how using your body and hands can be an exciting and meaningful way of communicating. You will acquire a wide range of easily usable vocabulary, a deeper look into various features that make the language unique, and very different to spoken languages. On successful completion of this module you will have developed knowledge and skills that will enable you to communicate with a Deaf person. You will be able to take your British Sign Language studies onto the next level, broadening your knowledge and developing further, the skill within this amazing 'Visual' language. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

PPLB4031A

20

KNOWLEDGE, INNOVATION AND GLOBAL BUSINESS

In# today's global economy, knowledge and activity critical to innovation most likely lie outside your company's home territories sometimes far outside. This module will discuss how firms can obtain and integrate these resources to create new knowledge and innovate globally.

NBS-5132A

20

MANAGING PEOPLE

This module is for students that are not on the Business and Human Resource Management Course. If you become a manager of people, how will you look after those in your team, department or wider organisation? Will you seek to empower, encourage and energise your staff? How will you deal with conflict and management control? In this module you'll have the chance to examine a range of approaches to managing people across a variety of organisational contexts and issues. By doing so, you'll discover valuable insights into the way that organisations work and the impact that different human resource management approaches can have on organisations, people and business. We begin by learning about the strategic significance of human resource management for competitive advantage; and particularly the processes used to recruit, reward and retain the staff your organisation needs. We will also explore contemporary issues about managing employees against a background of change and internationalisation. On successful completion of the module, you'll have gained insight into the ways that organisations deal with their workforce. You'll have developed skills and knowledge that will help equip you for future management practice. And you'll learn useful lessons about job markets and how to get and grow in the job you desire.

NBS-5109A

20

PRACTICAL LAW FOR MANAGEMENT

You'll be introduced to aspects of law which are relevant to your future careers as managers. It is an extremely practical module which is taught using a range of legal cases, practical scenarios, and problem questions. This approach enables you to learn the essentials of business law in a useful and engaging way, and introduces you to some of the key legal documentation you are likely to encounter in a managerial role. You'll learn where to find the law, the practical implications for managers, and when it is essential to seek legal advice.

NBS-5128A

20

Students will select 40 credits from the following modules:

Name Code Credits

BUSINESS TO BUSINESS (B2B) MARKETING

This module introduces students to the concepts, theories, and techniques involved in the marketing of products or services to business customers. Business customers are organisations, institutions or government departments that acquire goods and services for their own use, to incorporate into the products or services that they produce, or for resale. The importance of business to business (B2B) organisations, is that#they are the suppliers of other companies and industries, as well as supplying retailers with finished goods to sell to consumers. The module therefore reviews those concepts involved in the process of understanding, creating and delivering B2B marketing strategies and plans across different media channels. Additionally, the module will consider how B2B customer relationships differ from business to consumer interactions. Besides critically evaluating current B2B marketing strategies for existing brands, students are required to answer a brief to develop, design and present a new B2B marketing campaign, which combines practical and theoretical elements and answers a specific business need.

NBS-5121B

20

DIGITAL MARKETING AND THE SERVICE ECONOMY

This module advances the students' understanding of strategic marketing by focusing on digital marketing.

NBS-5122B

20

INTERNATIONAL MARKETING

NB: This module will not be available to students until the academic year 2021-22. This module will give students a comprehensive understanding of the art and science of international marketing containing insights and specific tools derived from the modern marketing world. Student will also learn how to implement strategies for global success and be well positioned to take up a career in this exciting and growing field. Strategy is about how you think and the goal of this module is to help you think differently; to think in a more strategic way and for your winning in your future.

NBS-5123B

20

RETAIL MARKETING AND MANAGEMENT

NB: This module will not be available to students until the academic year 2021-22. The retail environment, the changing retail landscape in the UK, global retail landscape, aspects of retail strategy and leadership, Artificial Intelligence (AI) in retailing, the changing high street in the UK and its future, the dominant few, the 4P's; retailer supplier relationship, retail operations and multi-channel retailing and various operational aspects of retailing.

NBS-5124B

20

Students will select 20 credits from the following modules:

Name Code Credits

BEGINNERS' ARABIC I (SPRING START)

Its aim is the mastery of the alphabet: the script, the sounds of the letters, and their combination into words. Also, it introduces basic Arabic phrases and vocabulary to help you have introductory conversations. You will develop essential speaking, listening, reading and writing skills as well as a solid understanding of the structure of the language in Modern Standard Arabic (MSA). Some aspects of the Arab world and culture(s) are covered.

PPLB4045B

20

BEGINNERS' ARABIC II

This is the second part of a beginners' course in Arabic following on from Beginners' Arabic I. Students with a basic knowledge of Arabic writing and speaking may join this module.

PPLB4030B

20

BEGINNERS' GERMAN I (SPRING START) - A1 CEFR

Have you ever wished you could order your mulled wine at the Christmas market in German? How would it feel be to be able to introduce yourself in German or survive a basic conversation in the language? Or do you simply want to understand what makes the Germans, the Austrians, or the Swiss tick? These questions highlight the central learning you will achieve within this module. Our beginners' course in German is perfect if you have very little or no prior knowledge of the language. You will gain the confidence to use German in basic conversations as you develop a first understanding of German sounds and essential grammar. You will build up a bank of key vocabulary to survive in real-life situations. You will also gain a greater awareness of German traditions and ways of thinking to help you make sense of a country that is deeply rooted in the heart of Europe. In a relaxed environment you will participate in classroom-based activities, working in pairs and groups to try out and be creative with new sounds, words and phrases. The fun of language learning will never be far away and promises to give you the confidence to make the first steps in German. As well as speaking and listening to each other you will discover the joy of understanding an authentic German text and to write an amazing first paragraph in German. A first course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest. Please note that you should not have a level of German that exceeds the level of this course. This module is designed for students with no prior or very limited knowledge of German.

PPLB4047B

20

BEGINNERS' GERMAN II - A2 CEFR

Do you want to refresh and further develop your basic German skills? Would you like to converse with a native speaker beyond the first introductions? Or do you simply want to understand a little more about what makes the Germans, the Swiss or Austrians tick? This follow-on course is perfect if you have completed the Beginners 1 module or have very basic knowledge of the language. You will gain more confidence in using German in conversation as you become ever more familiar with essential German grammar. You will learn how to express opinions, wishes and requests, and how to master the skill of congratulating and complimenting other people. During this module you will also gain further awareness of German traditions and ways of thinking to help you make sense of a country that is deeply rooted in the heart of Europe. In a relaxed environment you will participate in classroom-based activities, working in pairs and groups to try out and be creative with new words and phrases. The fun of language learning will never be far away and promises to give you the confidence to maintain a conversation and express yourself to a target audience in writing. As well as speaking and listening to each other you will apply a range of strategies to help you make sense of authentic German texts. A solid beginners' course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest. Please note that your current level of German language should not exceed the level of this course.

PPLB4019B

20

BEGINNERS' RUSSIAN II - A2 CEFR

Winston Churchill once said that 'Russia is a riddle wrapped in a mystery inside an enigma'. Russia gave the world Tolstoy, Dostoevsky, Shostakovich, Chagall and borsch! Would you like to know more about the largest country in the world and unwrap some of the mysteries of its history, culture and politics through its language? Before enrolling on this course you'll need to be acquainted with the Russian alphabet, able to read and write in Russian, and to know a few initial items of grammar and vocabulary (skills that will be learnt in the Beginners' Russian I module). At the end of the course you'll know all the basics of Russian grammar, you'll be able to read more complex texts and you'll have improved your speaking skills in real-life situations (in case you find yourself lost in Red Square)! You'll participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You'll be able to improve and develop your grammar and vocabulary skills through watching Russian films, reading newspaper articles and short stories, discussing their content and expressing your opinion. Having a Russian language course on your CV will give you an advantage over other graduates, and it will also provide work opportunities in Eastern Europe, Russia and the countries of the former Soviet Union. This course will also help you to become a more informed global citizen whatever your specialisation or area of interest. Please note that you should not have a level of knowledge in Russian that exceeds the beginners' level specified above when enrolling on this course, or you may be asked to withdraw from the module (at the Teacher's discretion). Please contact us if you're unsure.

PPLB4044B

20

BUSINESS ETHICS

How do we know what is morally right and wrong in business? What new and complex ethical issues are raised by the globalisation of business? Questions like these are central to this module. In this module you will learn about the nature, applications and consequences of ethics in business. You'll discover why individuals sometimes make unethical business decisions. You will learn to use theoretical tools that help you to identify and analyse key ethical problems associated with business practice. You will also gain knowledge of practical approaches for managing business ethics in organisations. This module is ideal for those with an interest in corporate responsibility and sustainability. You will begin with an overview of what business ethics is and why it is important. You will go on to master the major ethical theories and concepts that form the core of business ethics. You'll then build on these foundations to explore important business ethics issues - examples could include whistleblowing, environmental sustainability, corporate influence and/or others. You will discover how to use ethical theories to gain an in-depth understanding of whether, and to what extent, such issues are ethically problematic. You will also gain hands-on experience of applying ethical theories to business scenarios through a range of activities (e.g. role play, small group exercises, case study). You will learn through a combination of interactive lectures and seminars, and independent study. You'll be assessed through coursework and an exam. By successfully completing this module you will have new knowledge and skills that increase your ethical awareness and enable you to communicate your ideas clearly and systematically based on evidence. You'll also be equipped with theoretical tools that will help you to identify and analyse ethical problems and make ethically justifiable decisions.

NBS-5111B

20

BUSINESS TO BUSINESS (B2B) MARKETING

This module introduces students to the concepts, theories, and techniques involved in the marketing of products or services to business customers. Business customers are organisations, institutions or government departments that acquire goods and services for their own use, to incorporate into the products or services that they produce, or for resale. The importance of business to business (B2B) organisations, is that#they are the suppliers of other companies and industries, as well as supplying retailers with finished goods to sell to consumers. The module therefore reviews those concepts involved in the process of understanding, creating and delivering B2B marketing strategies and plans across different media channels. Additionally, the module will consider how B2B customer relationships differ from business to consumer interactions. Besides critically evaluating current B2B marketing strategies for existing brands, students are required to answer a brief to develop, design and present a new B2B marketing campaign, which combines practical and theoretical elements and answers a specific business need.

NBS-5121B

20

CASES IN ECONOMICS FOR BUSINESS

In addition to the pre-requisite rules this module is for students that have an A-Level or equivalent qualification at grade C or above in Economics. This module provides students with an application to core economic theory and principles in a business context. It combines microeconomic and macroeconomic theory with cases/applications in a teaching programme designed to provide students with the ability to understand and analyse current and topical economic issues with relevance for business

NBS-5135B

20

DEVELOPING TALENT

The module is about managing talent and career management development. You will unite individual and organisational perspectives to help you manage your own career as well as other people's careers in a competitive global labour market.

NBS-5112B

20

DIGITAL MARKETING AND THE SERVICE ECONOMY

This module advances the students' understanding of strategic marketing by focusing on digital marketing.

NBS-5122B

20

EMPLOYMENT LAW

The module is designed to help students develop an understanding of the main areas of employment law which regulate and underpin commerce and industry, both from the perspective of business managers, and of individual employees in relation to their employer. It will consider issues which affect most people during their working lives: Why does the law intervene to protect some categories of workers but not others? What rights does a worker have if they are dismissed? What does equality actually mean in the workplace? How can HR managers help businesses avoid a potentially costly employment tribunal case.

NBS-5129B

20

INTERMEDIATE GERMAN II - A2/B1 CEFR

Would you like to take your German to a higher level and start to become a more independent user? Wouldn't it be tempting to be able to describe the plot of a good film or book? Or take part in simple discussions and manage to hold your own? Fancy promoting a TV-series from to a native German speaker? This follow-on course is perfect if you have completed the Intermediate module or have basic A-level experience in German but not if you are already working at a higher level than this. You will become more independent in conversation with others as you continue to explore essential grammar and vocabulary at a higher level. You will learn how to talk about experiences, hopes and ambitions in a more complex way and how to master the skill of persuasion. During this module you will develop a deeper understanding of the German way of thinking through looking at current affairs and iconic German television programmes. In a relaxed environment you will participate in classroom-based activities, working in groups to try out and be creative with new words and grammar structures. The fun of language learning will never be far away and promises to give you the confidence to hold your own in discussions and presentations. As well as speaking and listening to each other you will apply a range of strategies to help you produce and understand longer texts. A sound intermediate course in German will enable you to add a vital and highly valued skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest.

PPLB5033B

20

INTERNATIONAL MARKETING

NB: This module will not be available to students until the academic year 2021-22. This module will give students a comprehensive understanding of the art and science of international marketing containing insights and specific tools derived from the modern marketing world. Student will also learn how to implement strategies for global success and be well positioned to take up a career in this exciting and growing field. Strategy is about how you think and the goal of this module is to help you think differently; to think in a more strategic way and for your winning in your future.

NBS-5123B

20

INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)

How would you converse with someone who is deaf? At work? In school? In an emergency? How can you avoid typical faux pas due to ignorance of a different culture? Can a 'signed'/'visual' language 'convey as adequately' as a 'spoken' language? These questions highlight the central learning achieved in this module. This is a course in British Sign Language assuming no prior, or minimal knowledge of the language. Throughout the course you will discover aspects central to the Deaf World and its Culture, and how to communicate through a unique 'visual' language, a language that uses your hands and body to communicate! Teaching and learning strategies involve signed conversation (from early on), role-play, and lots of games and exercises that make a truly 'fun and enjoyable' module to take. You will learn a little about the history of the Deaf and Sign Language itself, and its long battle to be recognised. You will discover how using your body and hands can be an exciting and meaningful way of communicating. You will acquire q wide range of easily usable vocabulary, a deeper look into various features that make the language unique, and very different to spoken languages. On successful completion of this module you will have developed knowledge and skills that will enable you to communicate with a Deaf person. You will be able to take your British Sign Language studies onto the next level, broadening your knowledge and developing further, the skill within this amazing 'Visual' language. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

PPLB4033B

20

INTRODUCTION TO BRITISH SIGN LANGUAGE II

Having gained an insight in communicating using a 'visual' language, how would you relate a story, a narrative or a conversation using more than two people? How would you describe where something is in a room, the room itself or give directions involving a map? This module builds on your studies in British Sign Language giving you confidence and further skills in communicating with the deaf. Teaching and learning strategies continue to involve a more fluent signed conversation, role-play, and lots more games and exercises embedding your learning that makes this an exciting module to take! In this module you will continue to look at deaf culture, address and look at various equipment that assists the Deaf in their everyday life. For example, how do they know someone is at the door? Can they communicate over the telephone? What would happen if you were in a building on fire? On successful completion of this module you will have developed knowledge and skills that will enable you to communicate confidently with a Deaf person. Your will broaden your knowledge and understanding of a truly unique and amazing form of communication and a culture so very different than what you may have encountered before. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

PPLB4032B

20

MANAGING IN EMERGING MARKETS

The module provides an understanding of the context of international business in emerging markets (specifically BRIC countries, but not limited to), which are becoming more prominent and also attracting a lot of attention in the modern business landscape. The module will offer a comparative perspective on emerging markets, with respect to their business and institutional environment and how this shapes the strategies of multinational firms operating in such markets. The module will explore the strategic and operational challenges (and opportunities) that multinational firms encounter in such markets. The module also focuses on the strategies adopted by firms from emerging markets, which includes their approaches towards overcoming constraints inherent in such markets, competing with global players and expanding their markets.

NBS-5134B

20

OPERATIONS STRATEGY AND MANAGEMENT

This module is about operations management, which is a functional field of management encompassing the design and improvement of the processes and systems employed in the creation and delivery of an organisation's products and services. Essentially, operations management is concerned with explaining how manufacturing and service organisations work. Managing operations well requires both strategic and tactical skills and is critical to every type of organisation, for it is only through effective and efficient utilisation of resources that an organisation can be successful in the long run.

NBS-5118B

20

PRINCIPLES OF PROJECT MANAGEMENT

In this module you will explore what is meant by a project and by project management, and the relationship between projects, organisations and other forms of management. You will first learn how to define a project and set its aims and objectives. You will be introduced to a suite of traditional project management tools and approaches to use in designing a project, e.g., work breakdown structure, time planning (Gantt chart, Critical Path Analysis), communications planning, and risk registers. Through implementing a project, you will learn about project controls, performance management (i.e., critical success factors for project management), and problem solving techniques. In closing out a project, you will explore project completion, review, and evaluation. You will consider the strengths and weaknesses of project management as a discipline.

NBS-5119B

20

RETAIL MARKETING AND MANAGEMENT

NB: This module will not be available to students until the academic year 2021-22. The retail environment, the changing retail landscape in the UK, global retail landscape, aspects of retail strategy and leadership, Artificial Intelligence (AI) in retailing, the changing high street in the UK and its future, the dominant few, the 4P's; retailer supplier relationship, retail operations and multi-channel retailing and various operational aspects of retailing.

NBS-5124B

20

Students must study the following modules for 120 credits:

Name Code Credits

NBS YEAR ABROAD

This year abroad offers the exciting opportunity to enhance your study while experiencing a different country and culture. It will enable you to enhance your knowledge of degree related subjects while acquiring personal skills and experience, which are highly valued by employers.

NBS-5001Y

120

Students must study the following modules for 40 credits:

Name Code Credits

CONSUMERS MARKETS CULTURES

NB: This module will not be available to students until the academic year 2022-23. Are you fascinated by the everyday activities of people and their decisions? Ever considered how much of our life as consumers is influenced by marketing? This module helps you explore, and explain some of the behavioural reasons behind consumer decision making.# Throughout this module you will expand your awareness of the influences that shape consumer behaviour. Whether shopping, entertaining, agonising over what clothes to buy, or where to go on holiday, celebrating getting into university, anticipating passing a driving test, declaring undying devotion to a favourite football team, taking selfies and updating social media pages while lying on a beach or gazing upon a mirror reflection, this module will help you appreciate the complexity behind actions. Beyond shopping, you will learn about how possessions and experiences affect us, the way we feel about ourselves and each other. This module is ideal for those with a personal and professional interest in marketing and consumer insights. In this module you will draw upon theoretical perspectives in a range of knowledge disciplines, and from this melting pot, you will explore the concepts behind consumer actions, understand how marketers apply them in influencing consumers, and sharpen your critical thinking on how marketplaces and cultures are shaped. Through a mixture of lectures, seminars, audio-visual material, class exercises, and self-directed, independent study, you will appreciate and challenge conventional ideas about consumers and marketers, and broaden your understanding of consumption, market structures, and marketized society. This module makes you a more perceptive consumer and marketer. You will grasp the significance of marketing, its all-pervasive influence, the role of consumption in society. You will broaden your theoretical knowledge, disciplinary perspectives, and practical understanding of consumer behaviour and marketing. You will learn to think, critique, question, challenge, and reflect upon your own life as a consumer, marketer, and co-creator.

NBS-6119A

20

STRATEGIC MANAGEMENT

NB: This module will not be available to students until the academic year 2022-23. Strategy is the most important subject for it is about future. Clearly, it is critical that all organisational leaders must understand strategy and the ability to craft and implement good strategy, irrespective of your working in a business, in the government or in a non-governmental organisation. In continuation with "Strategic Awareness and Analysis", this module continues to challenge your strategic thinking, and advances the discussion further in understanding the challenges in implementing strategy. Good enough strategy excellently implemented will trump a perfect strategy lukewarmly implemented nine times out of ten. The emphasis is mainly on strategy process, embracing the challenges in implementing strategy at different levels in an organisation. As a third year module, you are required to understand strategic management within current debates and contemporary issues as they influence leadership and management in the global economy. Strategy is about how you think and the goal of this module is to help you think differently; to think and act in a more strategic way and for you to be a winner in your future.

NBS-6128A

20

Students will select 20 credits from the following modules:

Name Code Credits

MARKETING PHILOSOPHY

NB: This module will not be available to students until the academic year 2022-23. This module explores further the students' understanding of marketing by focusing on the philosophical debates on advanced marketing theories. While we live in a continuously changing world dominated by markets and technological innovation, it is easy to lose sight of what businesses are about in relation to communities, society and the broader world. This module introduces several philosophical marketing concepts including a better understanding of critical thinking, measurement theories, sustainability and ethics. It hopes to develop strategic thinking for the marketers, and encourages the student's thinking to embrace a more connected world.

NBS-6121B

20

STRATEGIC BRAND MANAGEMENT

NB: This module will not be available to students until the academic year 2022-23. The module focuses on brand management. It takes a very pragmatic approach, showing through numerous case studies how organisations launch brands, establish and maintain brand equity, and how they manage brands over time and geographic boundaries. To develop a knowledge and understanding of brand management, students study the factors and strategies that contribute to building brand equity. The lectures will be supported by a series of seminar sessions which allow students to experience the practical application of the module syllabus and to test their understanding of the relevant theories. This module is particularly useful for students aiming at careers in marketing, advertising or market research.

NBS-6122B

20

Students will select 20 credits from the following modules:

Name Code Credits

BUILDING STRENGTHS AT WORK

NB: This module will not be available to students until the academic year 2022-23. Why are some employees happier than others? What does it mean to be in the group of the "healthy and happy" employees? Find out the answers to these questions by taking this module. Throughout the module, you will learn which strengths at work increase employees' well-being and performance. You will think critically about the scientific literature on positive organisational behaviour. Last but not least: You will know how to develop these strengths in yourself and in others. You will begin by learning crucial concepts and theories in the field of positive organisational behaviour. For example, you#ll learn why being proactive is a strength that helps people feel better at work. You#ll gain a deeper understanding of how different strengths at work operate until you get the complete picture: healthy organisations are the result of having healthy employees, teams, leaders, and organisational practices. You#ll be critical with the literature in the field by expressing your opinions through weekly discussions and through group activities. This will help you improve your communication skills. From a practical viewpoint, you#ll practice each of these strengths by thinking of your own experience, by solving work scenarios, and by proposing organisational work practices and policies. Some of the strengths that help employees deal with problems at work can be used to deal with problems in other areas of your life. This means you can put into practice what you learn while you are taking this module.

NBS-6106B

20

BUSINESS ETHICS

How do we know what is morally right and wrong in business? What new and complex ethical issues are raised by the globalisation of business? Questions like these are central to this module. In this module you will learn about the nature, applications and consequences of ethics in business. You'll discover why individuals sometimes make unethical business decisions. You will learn to use theoretical tools that help you to identify and analyse key ethical problems associated with business practice. You will also gain knowledge of practical approaches for managing business ethics in organisations. This module is ideal for those with an interest in corporate responsibility and sustainability. You will begin with an overview of what business ethics is and why it is important. You will go on to master the major ethical theories and concepts that form the core of business ethics. You'll then build on these foundations to explore important business ethics issues - examples could include whistleblowing, environmental sustainability, corporate influence and/or others. You will discover how to use ethical theories to gain an in-depth understanding of whether, and to what extent, such issues are ethically problematic. You will also gain hands-on experience of applying ethical theories to business scenarios through a range of activities (e.g. role play, small group exercises, case study). You will learn through a combination of interactive lectures and seminars, and independent study. You'll be assessed through coursework and an exam. By successfully completing this module you will have new knowledge and skills that increase your ethical awareness and enable you to communicate your ideas clearly and systematically based on evidence. You'll also be equipped with theoretical tools that will help you to identify and analyse ethical problems and make ethically justifiable decisions.

NBS-5111B

20

BUSINESS TO BUSINESS (B2B) MARKETING

This module introduces students to the concepts, theories, and techniques involved in the marketing of products or services to business customers. Business customers are organisations, institutions or government departments that acquire goods and services for their own use, to incorporate into the products or services that they produce, or for resale. The importance of business to business (B2B) organisations, is that#they are the suppliers of other companies and industries, as well as supplying retailers with finished goods to sell to consumers. The module therefore reviews those concepts involved in the process of understanding, creating and delivering B2B marketing strategies and plans across different media channels. Additionally, the module will consider how B2B customer relationships differ from business to consumer interactions. Besides critically evaluating current B2B marketing strategies for existing brands, students are required to answer a brief to develop, design and present a new B2B marketing campaign, which combines practical and theoretical elements and answers a specific business need.

NBS-5121B

20

CASES IN ECONOMICS FOR BUSINESS

In addition to the pre-requisite rules this module is for students that have an A-Level or equivalent qualification at grade C or above in Economics. This module provides students with an application to core economic theory and principles in a business context. It combines microeconomic and macroeconomic theory with cases/applications in a teaching programme designed to provide students with the ability to understand and analyse current and topical economic issues with relevance for business

NBS-5135B

20

CORPORATE SUSTAINABILITY

NB: This module will not be available to students until the academic year 2022-23. This module reviews the challenges, solutions and opportunities faced by businesses relating to environmental, social and sustainability issues. These issues will be examined in relation to the interfaces with regulatory, strategic and economic frameworks. This module will provide you with you interdisciplinary, industry relevant skills. By the end of the module, you will be able to demonstrate an understanding of the ways that businesses interact with the environment and community. Throughout the module you will engage in activities that will foster peer-learning and problem solving

NBS-6130B

20

CRITICAL ISSUES IN PROJECT MANAGEMENT

NB: This module will not be available to students until the academic year 2022-23. In this module you will explore the development of project management as a practical discipline and as academic topic. You will examine and the forces that have led to the "projectification" of business and other management domains. You will then study the latest debates and research on project management, including: strategic and organisational issues, such as the emergence of programme management or Project Management Offices; process and operational issues, use of new methodologies and approaches such as Agile or Virtual project management; and, individual and group issues such as leadership, teamwork, learning and the ethical dimension to project management. You will choose and research a contemporary project management theme, writing a critical analysis and drawing out the management implications.

NBS-6115B

20

DEVELOPING TALENT

The module is about managing talent and career management development. You will unite individual and organisational perspectives to help you manage your own career as well as other people's careers in a competitive global labour market.

NBS-5112B

20

DIGITAL MARKETING AND THE SERVICE ECONOMY

This module advances the students' understanding of strategic marketing by focusing on digital marketing.

NBS-5122B

20

EMPLOYMENT LAW

The module is designed to help students develop an understanding of the main areas of employment law which regulate and underpin commerce and industry, both from the perspective of business managers, and of individual employees in relation to their employer. It will consider issues which affect most people during their working lives: Why does the law intervene to protect some categories of workers but not others? What rights does a worker have if they are dismissed? What does equality actually mean in the workplace? How can HR managers help businesses avoid a potentially costly employment tribunal case.

NBS-5129B

20

ENTREPRENEURSHIP AND ENTERPRISE CREATION

NB: This module will not be available to students until the academic year 2022-23. This module aspires to provide students with knowledge on the significance of entrepreneurship within the economy, research-led understanding of factors that affect small business birth, growth, success and failure. The module will provide practical understanding necessary for launching a venture.

NBS-6131B

20

GLOBAL VALUE CHAIN

NB: This module will not be available to students until the academic year 2022-23. This module introduces students with a broad understanding, latest ideas and concepts of global value chains. The module explores values created by global producers through vendors of raw materials and/or parts, warehouses, and retailers that bring products and services to the consumers. An appropriate value chain enables businesses to develop new products and offer value-added services to the consumers. Therefore, this module discusses development of global value chains that put emphasis on creating and delivering value for end users in a sustainable way to distribute their products. The focus is on both the medium to long term planning and creation of value chains and also on their immediate day-to-day management in their supply chains. The module explores, through case studies, key strategic and tactical decisions faced by supply chain managers. This module will cover the following aspects: basic concepts of global logistics and value chains, value chain design and sustainability, value co-creation in sourcing and purchasing, offshoring, reshoring, outsourcing and technologies required in creating value chains.

NBS-6133B

20

INTERMEDIATE GERMAN II - A2/B1 CEFR

Would you like to take your German to a higher level and start to become a more independent user? Wouldn't it be tempting to be able to describe the plot of a good film or book? Or take part in simple discussions and manage to hold your own? Fancy promoting a TV-series from to a native German speaker? This follow-on course is perfect if you have completed the Intermediate module or have basic A-level experience in German but not if you are already working at a higher level than this. You will become more independent in conversation with others as you continue to explore essential grammar and vocabulary at a higher level. You will learn how to talk about experiences, hopes and ambitions in a more complex way and how to master the skill of persuasion. During this module you will develop a deeper understanding of the German way of thinking through looking at current affairs and iconic German television programmes. In a relaxed environment you will participate in classroom-based activities, working in groups to try out and be creative with new words and grammar structures. The fun of language learning will never be far away and promises to give you the confidence to hold your own in discussions and presentations. As well as speaking and listening to each other you will apply a range of strategies to help you produce and understand longer texts. A sound intermediate course in German will enable you to add a vital and highly valued skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest.

PPLB5033B

20

INTERNATIONAL AND STRATEGIC HUMAN RESEOURCE MANAGEMENT

NB: This module will not be available to students until the academic year 2022-23. The International and Strategic HRM module tackles people management issues raised by the emergence of the global operating context that most, if not all, businesses face today. While HRM is privileged in the title, in the first instance the module is concerned with more general strategic management themes. These include: the importance of globalisation and the extent to which it is a new phenomenon; the challenges to national traditions and cultures this raises; the veracity of claims with regard to distinct national styles (a way in which many key issues within international management theory are contested); and the extent to which change/development in national systems is evident. In addition, this course tackles traditional HR specific issues in international context, such as: management development, pay and reward, and recruitment and selection. This mix of general management and HR specific management should be of interest across business school disciplines as well as within the HRM undergraduate course. The following areas are indicative of the content: Globalisation myths and realities; international management challenges; Internationalisation as a strategy, Anglo-American/European/Japanese/Asian Comparative HRM; national culture theories and perspectives; S/IHRM practices; issues/challenges/concerns raised by IHRM; and IHRM and its footprint.

NBS-6105B

20

INTERNATIONAL MARKETING

NB: This module will not be available to students until the academic year 2021-22. This module will give students a comprehensive understanding of the art and science of international marketing containing insights and specific tools derived from the modern marketing world. Student will also learn how to implement strategies for global success and be well positioned to take up a career in this exciting and growing field. Strategy is about how you think and the goal of this module is to help you think differently; to think in a more strategic way and for your winning in your future.

NBS-5123B

20

MANAGING IN EMERGING MARKETS

The module provides an understanding of the context of international business in emerging markets (specifically BRIC countries, but not limited to), which are becoming more prominent and also attracting a lot of attention in the modern business landscape. The module will offer a comparative perspective on emerging markets, with respect to their business and institutional environment and how this shapes the strategies of multinational firms operating in such markets. The module will explore the strategic and operational challenges (and opportunities) that multinational firms encounter in such markets. The module also focuses on the strategies adopted by firms from emerging markets, which includes their approaches towards overcoming constraints inherent in such markets, competing with global players and expanding their markets.

NBS-5134B

20

MARKETING PHILOSOPHY

NB: This module will not be available to students until the academic year 2022-23. This module explores further the students' understanding of marketing by focusing on the philosophical debates on advanced marketing theories. While we live in a continuously changing world dominated by markets and technological innovation, it is easy to lose sight of what businesses are about in relation to communities, society and the broader world. This module introduces several philosophical marketing concepts including a better understanding of critical thinking, measurement theories, sustainability and ethics. It hopes to develop strategic thinking for the marketers, and encourages the student's thinking to embrace a more connected world.

NBS-6121B

20

MARKETING: SOCIAL RESPONSIBILITY AND THE LAW

NB: This module will not be available to students until the academic year 2022-23. You'll examine socially irresponsible marketing practices by governments and businesses, taking national and international perspectives, and look at the effect on the public, consumers and other businesses. On successful completion of this module you'll be able to demonstrate an understanding and awareness of the impact of marketing decisions on consumers, businesses and the wider society. You'll have greater knowledge and awareness of the legal and regulatory frameworks which affect marketing practice, and be equipped with the skills to formulate your own marketing decisions and know when expert legal advice is required.

NBS-6125B

20

OPERATIONS STRATEGY AND MANAGEMENT

This module is about operations management, which is a functional field of management encompassing the design and improvement of the processes and systems employed in the creation and delivery of an organisation's products and services. Essentially, operations management is concerned with explaining how manufacturing and service organisations work. Managing operations well requires both strategic and tactical skills and is critical to every type of organisation, for it is only through effective and efficient utilisation of resources that an organisation can be successful in the long run.

NBS-5118B

20

PRINCIPLES OF PROJECT MANAGEMENT

In this module you will explore what is meant by a project and by project management, and the relationship between projects, organisations and other forms of management. You will first learn how to define a project and set its aims and objectives. You will be introduced to a suite of traditional project management tools and approaches to use in designing a project, e.g., work breakdown structure, time planning (Gantt chart, Critical Path Analysis), communications planning, and risk registers. Through implementing a project, you will learn about project controls, performance management (i.e., critical success factors for project management), and problem solving techniques. In closing out a project, you will explore project completion, review, and evaluation. You will consider the strengths and weaknesses of project management as a discipline.

NBS-5119B

20

RETAIL MARKETING AND MANAGEMENT

NB: This module will not be available to students until the academic year 2021-22. The retail environment, the changing retail landscape in the UK, global retail landscape, aspects of retail strategy and leadership, Artificial Intelligence (AI) in retailing, the changing high street in the UK and its future, the dominant few, the 4P's; retailer supplier relationship, retail operations and multi-channel retailing and various operational aspects of retailing.

NBS-5124B

20

SHOPPER MARKETING

NB: This module will not be available to students until the academic year 2022-23. Shopper marketing is concerned with the factors that influence buyer behaviour where it matters most - at the point of purchase, in-store or on-line. These factors are referred to as situational factors and relate to the individual shopper, the environment (store or website), the buying goals (self or other-orientated), and the shopping mission (routine repeat purchase, or special occasion). This module explores the way in which retailers and manufacturers work together to influence, anticipate and meet the needs and wants of distinct shopper segments through the manipulation of the retail environment, the marketing mix and the supply chain. As such, it will be appeal to business management students with an interest in marketing, retailing, operations management and consumer behaviour but also students from other disciplines with an interest in sustainable consumption and the design of interventions (policies and practices) that influence buyer behaviour.

NBS-6116B

20

STRATEGIC BRAND MANAGEMENT

NB: This module will not be available to students until the academic year 2022-23. The module focuses on brand management. It takes a very pragmatic approach, showing through numerous case studies how organisations launch brands, establish and maintain brand equity, and how they manage brands over time and geographic boundaries. To develop a knowledge and understanding of brand management, students study the factors and strategies that contribute to building brand equity. The lectures will be supported by a series of seminar sessions which allow students to experience the practical application of the module syllabus and to test their understanding of the relevant theories. This module is particularly useful for students aiming at careers in marketing, advertising or market research.

NBS-6122B

20

THE DYNAMIC ORGANISATION:PRACTICING ORGANISATIONAL DEVELOPMENT

NB: This module will not be available to students until the academic year 2022-23. This module takes an integrative perspective to explore how organisations develop their capability, adaptability and agility to survive and thrive in a postmodern organisational context. You will develop skills and knowledge to understand and plan successful organisational development (OD). The module will provide you with the core tools and the underpinning theories that are associated with OD, with a strong practical focu

NBS-6108B

20

Students will select 40 credits from the following modules:

Students will either select NBS-6126Y or NBS-6120A and either module from semester 2.

Name Code Credits

FINAL YEAR PROJECT/DISSERTATION

NB: This module will not be available to students until the academic year 2022-23. In addition to the pre-requisite rules, this module is for students that have achieved at least 60% for their Second Year stage average mark. This module will give you the opportunity to develop your skills and knowledge in one of two ways. You may either: Undertake an academic-style piece of research and write a dissertation; Or, assemble a work-based project on behalf of a private, public or voluntary sector organisation where you have worked during your 'Year in Industry'. Whichever is the chosen basis for your dissertation/report, this is to be undertaken as an independent research project. This module can be viewed as the culmination of your previous years of study which combines and enhances the skills and knowledge that acquired during your degree programme. During the module you will develop the skills and knowledge required to be an accomplished researcher and conduct your own independent study with appropriate supervision. The experience of undertaking either an academic-style dissertation project or a work-based project will be useful for careers in a number of fields or sectors (including academia or consultancy), especially where students wish to pursue a career that involves research.

NBS-6126Y

40

MARKET RESEARCH

NB: This module will not be available to students until the academic year 2022-23. This module explores the key steps associated with conducting market and marketing research. It is primarily concerned with research related with marketing, defined as 'the systematic and objective identification, collection, analysis and dissemination of information for improving decision making related to the identification and solution of problems and opportunities in marketing.' The European Society for Opinion and Marketing Research. On this module, students will learn about marketing research theories and how to apply these to real-world examples. Learning focuses on the entire research journey. This includes understanding the client-agency relationship, the research brief, research proposal and marketing research report.

NBS-6120A

20

MARKETING PHILOSOPHY

NB: This module will not be available to students until the academic year 2022-23. This module explores further the students' understanding of marketing by focusing on the philosophical debates on advanced marketing theories. While we live in a continuously changing world dominated by markets and technological innovation, it is easy to lose sight of what businesses are about in relation to communities, society and the broader world. This module introduces several philosophical marketing concepts including a better understanding of critical thinking, measurement theories, sustainability and ethics. It hopes to develop strategic thinking for the marketers, and encourages the student's thinking to embrace a more connected world.

NBS-6121B

20

REPUTATION MANAGEMENT: CRISES, COLLABORATIONS AND PR COMMUNICATIONS

NB: This module will not be available to students until the academic year 2022-23. This module introduces the concepts, theories and practical techniques involved in managing organisational reputations effectively through corporate communications and public relations (PR) strategy and planning. Reputation is popularly defined as what is generally believed about a person or organisation (L'Etang, 2008). In other words, an organisation's reputation depends on what others i.e. stakeholders, such as existing and potential customers, outside of the organisation think about it, on the basis of subjective impressions. Employees are encouraged to undertake the role of internal ambassadors and advocates to support positive reputational projection. The module therefore specifically examines how to build trust and maintain transparency through media relations, social media communications and government, community and investor relations, as well as the interplay between the concepts of identity and images within the management of PR/corporate communications. This will also include those elements that are involved when organisational reputations are threatened such as during periods of crisis, as a result, during the module students will examine a number of case examples. Besides critically evaluating existing PR communications' strategies, students will be required to develop, design and present a crisis communications portfolio of their own, which combines a practical and theoretical element and that is responsive to a specific business issue.

NBS-6134A

20

REPUTATION MANAGEMENT: CRISES, COLLABORATIONS AND PR COMMUNICATIONS

NB: This module will not be available to students until the academic year 2022-23. This module introduces the concepts, theories and practical techniques involved in managing organisational reputations effectively through corporate communications and public relations (PR) strategy and planning. Reputation is popularly defined as what is generally believed about a person or organisation (L'Etang, 2008). In other words, an organisation's reputation depends on what others i.e. stakeholders, such as existing and potential customers, outside of the organisation think about it, on the basis of subjective impressions. Employees are encouraged to undertake the role of internal ambassadors and advocates to support positive reputational projection. The module therefore specifically examines how to build trust and maintain transparency through media relations, social media communications and government, community and investor relations, as well as the interplay between the concepts of identity and images within the management of PR/corporate communications. This will also include those elements that are involved when organisational reputations are threatened such as during periods of crisis, as a result, during the module students will examine a number of case examples. Besides critically evaluating existing PR communications' strategies, students will be required to develop, design and present a crisis communications portfolio of their own, which combines a practical and theoretical element and that is responsive to a specific business issue.

NBS-6134B

20

STRATEGIC BRAND MANAGEMENT

NB: This module will not be available to students until the academic year 2022-23. The module focuses on brand management. It takes a very pragmatic approach, showing through numerous case studies how organisations launch brands, establish and maintain brand equity, and how they manage brands over time and geographic boundaries. To develop a knowledge and understanding of brand management, students study the factors and strategies that contribute to building brand equity. The lectures will be supported by a series of seminar sessions which allow students to experience the practical application of the module syllabus and to test their understanding of the relevant theories. This module is particularly useful for students aiming at careers in marketing, advertising or market research.

NBS-6122B

20

Important Information

The University makes every effort to ensure that the information within its course finder is accurate and up-to-date. Occasionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, informing students and will also keep prospective students informed appropriately by updating our course information within our course finder.

In light of the current situation relating to Covid-19, we are in the process of reviewing all courses for 2020 entry with adjustments to course information being made where required to ensure the safety of students and staff, and to meet government guidance.

Entry Requirements

  • A Level ABB excluding General Studies or BBB excluding General Studies with an A in the Extended Project
  • International Baccalaureate 32 points
  • Scottish Highers AAABB
  • Scottish Advanced Highers BCC
  • Irish Leaving Certificate 3 subjects at H2, 3 subjects at H3
  • Access Course Pass the Access to HE Diploma with Distinction in 30 credits at level 3 and Merit in 15 credits at Level 3
  • BTEC DDD excluding BTEC Public Services, BTEC Uniformed Services and BTEC Business Administration
  • European Baccalaureate 75%

Entry Requirement

If you are interested in Year 2 entry to undergraduate courses in the Norwich Business School please contact the Admissions Service for further information prior to applying.

Students for whom English is a Foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):

  • IELTS: 6.5 overall (minimum 5.5 in all components)

We also accept a number of other English language tests. Please click here to see our full list.

If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:

INTO UNIVERSITY OF EAST ANGLIA

If you do not meet the academic and or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to a degree within Norwich Business School:

International Foundation in Business, Economics, Society and Culture (Year 1 entry)

International Foundation in Mathematics and Actuarial Sciences (Year 1 entry)

Interviews

Most applicants will not be called for an interview and a decision will be made via UCAS Track. However, for some applicants an interview will be requested. Where an interview is required the Admissions Service will contact you directly to arrange a convenient time.

Gap Year

We welcome applications from students who have already taken or intend to take a gap year.  We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.

Intakes

The annual intake is in September each year.

Alternative Qualifications

UEA recognises that some students take a mixture of International Baccalaureate IB or International Baccalaureate Career-related Programme IBCP study rather than the full diploma, taking Higher levels in addition to A levels and/or BTEC qualifications. At UEA we do consider a combination of qualifications for entry, provided a minimum of three qualifications are taken at a higher Level. In addition some degree programmes require specific subjects at a higher level.

GCSE Offer

You are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE.

Course Open To

UK and Overseas applicants
  • A Level ABB excluding General Studies or BBB excluding General Studies with an A in the Extended Project
  • International Baccalaureate 32 points
  • Scottish Highers AAABB
  • Scottish Advanced Highers BCC
  • Irish Leaving Certificate 3 subjects at H2, 3 subjects at H3
  • Access Course Pass the Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
  • BTEC DDM excluding BTEC Public Services, BTEC Uniformed Services and BTEC Business Administration
  • European Baccalaureate 75%

Students for whom English is a Foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading):

  • IELTS: Year 1 entry: 6.5 overall (minimum 5.5 in all components)
  • IELTS: Year 2 entry: 6.5 overall (minimum 6.0 in all components)

We also accept a number of other English language tests. Please click here to see our full list.

INTO UNIVERSITY OF EAST ANGLIA

If you do not meet the academic and/or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:

International Foundation in Business, Economics, Society and Culture (for Year 1 entry to UEA)

International Year One in Business Management and Economics (for Year 2 entry to UEA)

Interviews

Most applicants will not be called for an interview and a decision will be made via UCAS Track. However, for some applicants an interview will be requested. Where an interview is required the Admissions Service will contact you directly to arrange a time.

Gap Year

We welcome applications from students who have already taken or intend to take a gap year.  We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry on your UCAS application.

Intakes

The annual intake is in September each year.

Alternative Qualifications

UEA recognises that some students take a mixture of International Baccalaureate IB or International Baccalaureate Career-related Programme IBCP study rather than the full diploma, taking Higher levels in addition to A levels and/or BTEC qualifications. At UEA we do consider a combination of qualifications for entry, provided a minimum of three qualifications are taken at a higher Level. In addition some degree programmes require specific subjects at a higher level.

GCSE Offer

You are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE. 

Course Open To

UK and overseas applicants.

Fees and Funding

Undergraduate University Fees and Financial Support

Tuition Fees

Information on tuition fees can be found here:

UK students

Overseas Students

Scholarships and Bursaries

We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. 

The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.

How to Apply

Applications need to be made via the Universities Colleges and Admissions Services (UCAS), using the UCAS Apply option.

UCAS Apply is a secure online application system that allows you to apply for full-time Undergraduate courses at universities and colleges in the United Kingdom. It is made up of different sections that you need to complete. Your application does not have to be completed all at once. The system allows you to leave a section partially completed so you can return to it later and add to or edit any information you have entered. Once your application is complete, it must be sent to UCAS so that they can process it and send it to your chosen universities and colleges.

The UCAS number for the University of East Anglia is E14.

FURTHER INFORMATION

Please complete our Online Enquiry Form to request a prospectus and to be kept up to date with news and events at the University. 

Tel: +44 (0)1603 591515

Email: admissions@uea.ac.uk

    Next Steps

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries:
    admissions@uea.ac.uk or
    telephone +44 (0)1603 591515