MSc Marketing and Management


Attendance
Full Time
Award
Degree of Master of Science



This intensive Master's programme is designed to meet the needs of non-business graduates who have not previously specialised in marketing or management but now wish to do so and improve on their skill set.

Whilst featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed throughout the course of the programme. The programme prepares students for a variety of general marketing and management roles in both the private and public sector.
One of the outstanding benefits of our MSc Marketing and Management is a full third semester of teaching, offering increased contact hours with our highly experienced academic staff.

This MSc Marketing and Management degree has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Diploma in Marketing.

Overview

The MSc Marketing and Management degree is offered as a 12 month, full-time intensive Master's programme designed to meet the needs of non-business graduates who have not previously specialised in marketing or management but now wish to do so and improve on their skill set.

Whilst featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed throughout the course of the programme. The programme prepares students for a variety of general marketing and management roles in both the private and public sector. One of the outstanding benefits of our MSc Marketing and Management is a full third semester of teaching, offering increased contact hours with our highly experienced academic staff.

Chartered Institute of Marketing

Our MSc Marketing and Management degree has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Diploma in Marketing.

Learning Outcomes

On completion of this course students will be able to:

  1. Contribute to the development of brands and their market places, through the ability to analyse markets and their behaviours
  2. Assess critically the relationship between organisations, their external context and their management process
  3. Review critically and apply creatively the body of knowledge relating to organisations, their external context and their management process
  4. Make informed judgements about the appropriate application of theory to managerial practice in relation to organisations, their external context and their management process
  5. Evaluate and recommend options for the improvement of managerial practice in relation to organisations, their external context and their management process
  6. Gain the knowledge, skills and confidence necessary to become a more effective manager by learning to integrate and align organisational processes, systems, and people to meet today's critical challenges and goals.

Course Modules

Students must study the following modules for 140 credits:

Name Code Credits

ACCOUNTING AND FINANCIAL MANAGEMENT

This module examines the compilation and use of accounting and financial information. It is an introductory course for students with differing prior knowledge and backgrounds. The module focuses on the use of accounting and financial information by different users of accounts. It includes (1) financial accounting and reporting to those external to the organisation; (2) management accounting and decision-making for managers within an organisation; and (3) financial management and an introduction to governance and the role of financial markets, assets and institutions. The emphasis is on critically appraising accounting and financial information, on applying financial management tools and analysis for management decision making leading to performance improvement and on developing an awareness of the broader governance context in which the information and techniques are used.

NBS-7026A

20

BUYER BEHAVIOUR AND INTERACTIVE MARKETING

To develop a knowledge and understanding of the main theories of buyer behaviour, and the application of these theories in the development of marketing strategies. The module aims to demonstrate that the key to a successful marketing strategy is the development of a customer focus within the organisation which relies upon a thorough understanding of buyer behaviour. Following, to develop a knowledge and understanding of the main theories relating to the use of new interactive marketing media (database driven marketing, CRM, and the Internet) and the application of these theories in the development of marketing relationships. The module aims to demonstrate the unique nature of interactive marketing and the dynamics inherent in the new IT driven information intensive business environment.

NBS-7036X

20

INTEGRATED BUSINESS DECISIONS

The module is "delivered" as a "game" played in teams. The military has used such a game to teach strategy and tactics. It has been updated to the international business environment, so that one team (business) in each game emerges as the winner. Each team needs to use something of what has been learnt from all modules covered so far in the MSc course.

NBS-7034X

20

INTEGRATED MARKETING COMMUNICATIONS

The aim of this module is to provide students with an understanding of the current theories and practices of marketing communication. The course will provide students with an appreciation of how the integration of advertising, public relationship, sales promotions, direct marketing and other forms of external and internal communications contribute to the consumer's perceptions of brands. A key element of this module will be the development of marketing communication plans to help understand how segmentation and positioning and other marketing activities affects marketing communication. Finally the module links marketing communications with brand image and positioning.

NBS-7035B

20

MANAGEMENT SKILLS AND PERSONAL DEVELOPMENT

This module is designed to give students a solid set of personal skills and management skills (skilful practice) recognised as important for securing meaningful employment in the global marketplace appropriate to the Masters level of qualification. The format of the module will be of workshops, and the underlying pedagogic approach will be of experiential learning and action research.

NBS-7031X

20

MANAGING PEOPLE AND ORGANISATIONS

The module provides an overview of how to manage the people in the organisation. It will raise awareness of the dynamics involved at work and how effective management of employees can lead to improved organisational performance. It focuses on the area of human behaviour in the workplace, covering both the individual and how individuals interact at work. In addition, the module provides an overview of how the Human Resource Department supports managers and the organisation in managing their workforce.

NBS-7024A

20

STRATEGIC MARKETING MANAGEMENT

We live or die by the decisions of the market. If we are good we thrive, if not#.well, we don't want to go there. The two connected disciplines that we use to determine our fate are strategy and marketing. Strategy for it is about creating the future and managing our future development and marketing for whatever we do it must be grounded in the reality of our chosen markets. Further is it not the best products or services that usually win, but it is the best marketed products or services. Drawing on theories, models, case studies and experience this module develops strategists and marketeers to lead firms in their future development.

NBS-7025A

20

Students will select 40 credits from the following modules:

Name Code Credits

E-BUSINESS MANAGEMENT

The module develops a knowledge and understanding of the nature of e-Business and e-Commerce as well as of the Internet infrastructure and the variety of firms competing in e-Business markets. It also aims to demonstrate the current successes and failures of e-Business ventures in different industries and markets. Current developments in Business-to-Consumer (B2C) and Business-to-Business (B2B) e-Commerce will be explored. In this way, electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, to better satisfy the needs of their customers. Lastly, lectures will be supplemented by case studies of e-business practice, group exercises and exploration of relevant Internet based companies and sites.

NBS-7027B

20

GLOBAL BRAND STRATEGY

The module gives you a good understanding of how organisations can develop brands to achieve global success. Specifically you will learn: #how brands can be used to achieve global strategic objectives #what cultural and other differences exist between international markets #what is meant by customer-based brand equity #how to manage brands globally #the importance of brand elements and how to manage them to build brand equity #how to communicate brands #how to manage brand portfolios #how to manage brands over time

NBS-7028B

20

MARKETING RESEARCH

The aim of this module is to examine how marketing research supports marketing decisions. It provides knowledge on the qualitative and quantitative methodologies used in market research to understand markets and consumers, and examines ways in which the information used to make marketing decisions is gathered, analysed and presented.

NBS-7032B

20

RETAIL MARKETING AND MANAGEMENT

The aims of this module are: - to provide students with a critical insight on key aspects concerned with retail management; - to provide students with an understanding of the theory and practice of retail management and strategies pursued by leading retail organisations; - to develop skills in obtaining, analysing and applying information from a variety of sources, including publicly available material; - to develop the ability to learn and to manage one's own self-learning.

NBS-7030B

20

Disclaimer

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. Where this is the case, the University will endeavour to inform students.

Entry Requirements

  • Degree Subject All subjects excluding Business (unless studied in a non-UK context)
  • Degree Classification Good 2.2 or equivalent

Entry Requirement

Applicants should normally have a good first degree from a recognised higher education institution in the UK or overseas in disciplines other than business or management. Applicants from overseas may hold a non-UK degree in any discipline.

It is normal for undergraduate students to apply for entry to postgraduate programmes in their final year of study. Applicants who have not yet been awarded a degree may be offered a place conditional on their attaining a particular class of degree.

Students for whom English is a Foreign language

We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:

  • IELTS: 6.5 with a minimum of 6.0 in all components
  • PTE (Pearson): 62 with a minimum of 55 in all components

Test dates should be within two years of the course start date.

Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests

INTO University of East Anglia

If you do not meet the academic requirements for this course, you may be able to study one of the International Graduate Diploma programmes offered by our partner INTO UEA. These programmes guarantee progression to selected masters degrees if students achieve the appropriate grade. For more details please click here:

International Graduate Diploma in Business

INTO UEA also run pre-sessional courses which can be taken prior to the start of your course. For further information and to see if you qualify please contact intopre-sessional@uea.ac.uk

Fees and Funding

Tuition Fees for 2016/17

  • Home/EU students: £9,200
  • Overseas students: £15,300

International applicants from outside the EU may need to pay a deposit.

Living Expenses

Approximately £9,600 living expenses will be needed to adequately support yourself.

Scholarships and Funding

A variety of Scholarships may be offered to Home/EU and Overseas students. Scholarships are normally awarded to students on the basis of academic merit and are usually for the duration of the period of study.

Funding for postgraduate study is also available both from the university and from a number of external schemes.

Find out more about scholarships, funding and bursaries.

How to Apply

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University. You can apply online.

Further Information

To request further information & to be kept up to date with news & events please use our online enquiry form.

If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk

International candidates are also encouraged to access the International Students section of our website.

    Next Steps

    Need to know more? Take a look at these pages to discover more about Postgraduate opportunities at UEA…

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries:
    admissions@uea.ac.uk or
    telephone +44 (0)1603 591515