MSc Marketing and Management


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For non-business graduates who haven’t previously specialised in marketing or management, this course will help build an understanding of these business disciplines, giving students the insight, knowledge and skill set required for a rewarding career in a variety of general marketing and management roles, in both the public and private sectors.


A full-time, intensive 12-month course, the MSc Marketing and Management will feature specialist, marketing modules, while also helping students develop an overall understanding and appreciation of other business functions within organisations. An outstanding benefit of this programme is a full third semester of teaching; offering increased contact hours with our highly experienced academic staff. On completion, students will be fully prepared for a variety of general marketing and management roles in both the private and public sector.

Chartered Institute of Marketing

Our MSc Marketing and Management degree has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Diploma in Marketing.

Learning Outcomes

On completion of this course students will be able to:

  1. Contribute to the development of brands and their place in the market, through the analysis of markets and their behaviour.
  2. Critically assess the relationship between organisations and their external context and management processes.
  3. Review and creatively apply the body of knowledge relating to organisations, their external context and their management process.
  4. Make informed judgements on the appropriate application of theory to managerial practice in relation to organisations, their external context and their management process.
  5. Evaluate and recommend options for the improvement of managerial practice in relation to organisations, their external context and their management process.
  6. Acquire the knowledge, skills and confidence required to become a more effective manager by learning to integrate and align organisational processes, systems and people to meet critical business challenges and goals.


Course Modules 2017/8

Students must study the following modules for 140 credits:

Name Code Credits


This module examines the compilation and use of accounting and financial information. It is an introductory course for students with differing prior knowledge and backgrounds. The module focuses on the use of accounting and financial information by different users of accounts. It includes (1) financial accounting and reporting to those external to the organisation; (2) management accounting and decision-making for managers within an organisation; and (3) financial management and an introduction to governance and the role of financial markets, assets and institutions. The emphasis is on critically appraising accounting and financial information, on applying financial management tools and analysis for management decision making leading to performance improvement and on developing an awareness of the broader governance context in which the information and techniques are used. THIS MODULE IS ONLY AVAILABLE TO NBS MSC STUDENTS.




To develop a knowledge and understanding of the main theories of buyer behaviour, and the application of these theories in the development of marketing strategies. The module aims to demonstrate that the key to a successful marketing strategy is the development of a customer focus within the organisation which relies upon a thorough understanding of buyer behaviour. Following, to develop a knowledge and understanding of the main theories relating to the use of new interactive marketing media (database driven marketing, CRM, and the Internet) and the application of these theories in the development of marketing relationships. The module aims to demonstrate the unique nature of interactive marketing and the dynamics inherent in the new IT driven information intensive business environment. THIS MODULE IS ONLY AVAILABLE TO NBS MSc STUDENTS




The module is "delivered" as a "game" played in teams. The military has used such a game to teach strategy and tactics. It has been updated to the international business environment, so that one team (business) in each game emerges as the winner. Each team needs to use something of what has been learnt from all modules covered so far in the MSc course. THIS MODULE IS ONLY AVAILABLE TO NBS MSc STUDENTS




The aim of this module is to provide students with an understanding of the current theories and practices of marketing communication. The course will provide students with an appreciation of how the integration of advertising, public relationship, sales promotions, direct marketing and other forms of external and internal communications contribute to the consumer's perceptions of brands. A key element of this module will be the development of marketing communication plans to help understand how segmentation and positioning and other marketing activities affects marketing communication. Finally the module links marketing communications with brand image and positioning. THIS MODULE IS ONLY AVAILABLE TO NBS MSC STUDENTS.




This module is designed to give participants a solid set of management skills through which their learning from across all modules develops into a coherent whole. The focus will be on developing management skills recognised as important for securing meaningful employment in the global marketplace appropriate to the Masters level of qualification. This is an applied vision and skill development module; focusing on the development of the new skill sets for managers of the 21st century. It is designed as a learning environment and a management trainee program that focuses on the development of knowledge and skills for global leaders. A core belief underlying our approach, demonstrated in interactive sessions, stems from the Chinese proverb, "Tell me and I forget. Show me and I remember. Involve me and I understand." A variety of methods will be used to simulate a real-world business environment such as collaborative learning, lectures, management training videos, presentations, films, discussions, role plays, guest speakers, and workshops. This module is one of the few management courses in the UK that builds on unique features such as individual customization, creative skill development, project based learning, and positive change. We will have intensive brainstorming sessions, problem based learning plus facilitated and self-directed action learning to help you and your colleagues to develop and apply management skills for your career in the 21st century. In today's global, rapidly changing knowledge based economy, learning and experimenting with management skills and personal development is one of the smartest investments you can make for your career. The module draws from a new and exciting paradigm for managerial practice called Positive Organizational Scholarship ( The core premise of this paradigm is that management and leadership excellence is fundamentally tied to creating/enabling organizational contexts that build human strengths and unlock the positive and generative dynamics of vibrant human communities. THIS MODULE IS ONLY AVAILALBE TO NBS MSC STUDENTS.




The module provides an overview of how to manage the people in the organisation. It will raise awareness of the dynamics involved at work and how effective management of employees can lead to improved organisational performance. It focuses on the area of human behaviour in the workplace, covering both the individual and how individuals interact at work. In addition, the module provides an overview of how the Human Resource Department supports managers and the organisation in managing their workforce. THIS MODULE IS ONLY AVAILABLE TO NBS MSc STUDENTS.




We live or die by the decisions of the market. If we are good we thrive, if not#.well, we don't want to go there. The two connected disciplines that we use to determine our fate are strategy and marketing. Strategy for it is about creating the future and managing our future development and marketing for whatever we do it must be grounded in the reality of our chosen markets. Further is it not the best products or services that usually win, but it is the best marketed products or services. Drawing on theories, models, case studies and experience this module develops strategists and marketeers to lead firms in their future development. THIS MODULE IS ONLY AVAILABLE TO NBS MSC STUDENTS.



Students will select 40 credits from the following modules:

Name Code Credits


The module develops a knowledge and understanding of the nature of e-Business and e-Commerce as well as of the Internet infrastructure and the variety of firms competing in e-Business markets. It also aims to demonstrate the current successes and failures of e-Business ventures in different industries and markets. Current developments in Business-to-Consumer (B2C) and Business-to-Business (B2B) e-Commerce will be explored. In this way, electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, to better satisfy the needs of their customers. Lastly, lectures will be supplemented by case studies of e-business practice, group exercises and exploration of relevant Internet based companies and sites. THIS MODULE IS ONLY AVAILABLE TO NBSMSC STUDENTS.




The module gives you a good understanding of how organisations can develop brands to achieve global success. Specifically you will learn: #how brands can be used to achieve global strategic objectives #what cultural and other differences exist between international markets #what is meant by customer-based brand equity #how to manage brands globally #the importance of brand elements and how to manage them to build brand equity #how to communicate brands #how to manage brand portfolios #how to manage brands over time THIS MODULE IS ONLY AVAILABLE TO NBS MSC STUDENTS.




The aim of this module is to examine how marketing research supports marketing decisions. It provides knowledge on the qualitative and quantitative methodologies used in market research to understand markets and consumers, and examines ways in which the information used to make marketing decisions is gathered, analysed and presented. THIS MODULE IS ONLY AVAILABLE TO NBS MSc STUDENTS




The aims of this module are: - to provide students with a critical insight on key aspects concerned with retail management; - to provide students with an understanding of the theory and practice of retail management and strategies pursued by leading retail organisations; - to develop skills in obtaining, analysing and applying information from a variety of sources, including publicly available material; - to develop the ability to learn and to manage one's own self-learning. THIS MODULE IS ONLY AVAILABLE TO NBS MSC STUDENTS.




Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.

Further Reading

Entry Requirements

  • Degree Subject All subjects* (excluding UK degrees in a business-related subject, for which our Academic & Professional Courses are more suitable) *Degrees in dance, drama, music, sport, art, and art and design will be considered on a case by case basis and are reviewed closely for their academic content.
  • Degree Classification Good 2.2 or equivalent

Entry Requirement

Applicants should normally have a good first degree from a recognised higher education institution in the UK or overseas in disciplines other than business or management. Applicants from overseas may hold a non-UK degree in any discipline.

It is normal for undergraduate students to apply for entry to postgraduate programmes in their final year of study. Applicants who have not yet been awarded a degree may be offered a place conditional on their attaining a particular class of degree.

Students for whom English is a Foreign language

We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:

  • IELTS: 6.5 with a minimum of 6.0 in all components
  • PTE (Pearson): 62 with a minimum of 55 in all components

Test dates should be within two years of the course start date.

Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests

INTO University of East Anglia

If you do not meet the academic requirements for this course, you may be able to study one of the International Graduate Diploma programmes offered by our partner INTO UEA. These programmes guarantee progression to selected masters degrees if students achieve the appropriate grade. For more details please click here:

International Graduate Diploma in Business

INTO UEA also run pre-sessional courses which can be taken prior to the start of your course. For further information and to see if you qualify please contact

Fees and Funding

Tuition Fees for 2018/19

Tuition fees for the academic year 2018/19 are:

  • UK/EU Students: £9,750
  • International Students: £15,900

If you choose to study part-time, the fee per annum will be half the annual fee for that year, or a pro-rata fee for the module credit you are taking (only available for UK/EU students).

International applicants from outside the EU may need to pay a deposit.

We estimate living expenses at £1,015 per month.

Living Expenses

Approximately £9,600 living expenses will be needed to adequately support yourself.

Scholarships and Funding

A variety of Scholarships may be offered to Home/EU and Overseas students. Scholarships are normally awarded to students on the basis of academic merit and are usually for the duration of the period of study.

Funding for postgraduate study is also available both from the university and from a number of external schemes.

Find out more about scholarships, funding and bursaries.

How to Apply

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University. You can apply online.

Further Information

To request further information & to be kept up to date with news & events please use our online enquiry form.

If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515

International candidates are also encouraged to access the International Students section of our website.

    Next Steps

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries: or
    telephone +44 (0)1603 591515