MSc Enterprise and Business Creation


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Key facts

Times and Sunday Times Good University Guide 2017 / Complete University Guide 2017

If you’re an aspiring entrepreneur who wants to get a new business idea up and running, then this course is made for you. It provides the perfect platform to develop that initial spark of an idea and plan a real commercial venture, before starting the business once you graduate. This course will give you all the support required to turn a back-of-the-envelope concept into potential front-page news.


Designed for self-starters and aspiring entrepreneurs, the MSc Enterprise and Business Creation offers you the support required to develop initial business ideas, and turn them into real commercial ventures. You will first learn the fundamentals of business creation, and then how to tailor this learning to your chosen field of focus. Finally, you will be offered a choice of four exit routes. Teaching is jointly taught by experts at UEA, along with tutors within the enterprise community, experienced in business and business creation.

About the course

Unlike postgraduate degrees at other institutions, the unique structure of this degree is focused on helping you to develop and realise your business ideas. Exams are of no value in starting a business so all assessment is via targeted coursework.

Beginning in September, the first semester takes all participants, irrespective of their experience, through the fundamentals of business creation. The second semester then gives you the opportunity to tailor your learning to your chosen business field. You will have a choice of modules which all draw on the competencies of UEA and partners, including:

  • Entrepreneurship in Global Health and Care - in collaboration with UEA’s pioneering Norwich Medical School, the School of Health Sciences, and the Norfolk and Norwich University Hospital.
  • Creative Enterprise: Sustainable Business for the Arts - in collaboration with UEA’s multi-award winning faculty of arts and humanities, including its world fame in creative writing and the Sainsbury Centre for Visual Arts.
  • Entrepreneurship in Agritechnology and Industrial Biotechnology - in collaboration with Europe’s leading centre for plant and health sciences in the Norwich Research Park.

Exit routes

Uniquely in a course of this nature, you will have a choice of four exit routes in your third semester, the fourth option enables you to extend your total course to 18 months:

Route One - for students wishing to continue their business education, before starting their business, this option allows participants to take a number of business school modules, e.g. Integrated Business Decisions, Leadership and Change Management.

Route Two - for students who’d prefer to spend some time on business research before starting their own business, this route provides two options:

  • researching some aspect of your own business, before presenting a dissertation, or
  • doing consultancy on behalf of a business culminating in the presentation of a consultancy report.

Route Three - students create their final Business Plan, before presenting to potential investors and mentors to gain investment, feedback and support.

Route Four – uniquely, ‘prize winning’ participants will secure investment to launch their business. They will remain in the Enterprise Centre, rent-free, for a further six months, with supported incubation, to ensure the business hits the road running. This is an once-in-a-lifetime opportunity that enables you to extend your total course to 18 months. NB: visa conditions may apply.

We anticipate Routes Three and Four to be the most popular exits as both feature the development and finalising of the participants’ Business Plan ahead of launching the planned enterprise.

Course Modules 2018/9

Students must study the following modules for 60 credits:

Name Code Credits


A successful business start-up is dependent on the ability of the entrepreneur to manage money. This involves two main activities; firstly the company has to attract finance to fund its development, operations and growth; and secondly the company will need to ensure that the money is managed properly. The module will ensure you understand the importance of maintaining accurate accounting systems in order to be able to demonstrate to stakeholders (including investors) that you are able to manage their money. This will be taught through the use of accounting software and excel spreadsheets, which you can go on to use for your own business. The financial decision-making tools and valuation techniques will be taught in the module, which will help you make the right capital budgeting decisions for kick-starting their business. Both internal (e.g. working capital) and external (e.g. business angels and banks) funding sources will be covered. You will have the opportunity to participate in workshops with financial investors providing both equity and debt, in order to learn what the key success factors are for winning funding pitches.




You, and you alone, can decide to start a business. And you can start any business that you want. However it is the market (not you) that will decide if you've started a good business. Grounding our new business in the reality of the future (not current) market is the foundation to your success. We live or die by the decisions of the market. If we are good we thrive, if not#.well, we don't want to go there. We need to know what the future world wants/needs/will pay for. We need to know if the market potential is enough to justify our starting the business. We need to know how we will compete. We need to know who we want to compete with. We need to know how to position our business in the market. To brand. To seduce customers. In short, we need to know how to win. Two connected disciplines that we use to determine our fate are strategy and marketing. Strategy is about creating the future and managing our future development and most important of all, strategy is about winning, about achieving sustainable competitive advantage. Strategy is about creating a purpose for our business. Marketing is communicating our purpose to the customers we chose (and we choose our customers; not the other way around). Remember it is not the best products or services that win, usually it is the best marketed products or services that win. Drawing on theories, models, real case studies and real experience, this module develops you as a strategist and marketer in your creation of a business that will win.




This foundation module aspires to provide you with practical understanding of entrepreneurship in all of its complexity and variety. The aim is to re-create key aspects of real-life entrepreneurial thinking by using design thinking, business model analysis, new venture and idea pitching exercises as an experience-based entrepreneurial learning framework. You will be introduced to the precursor elements of the venture creation process and the module is organised in a way to facilitate and further develop these elements. The module's ambitious agenda to cover practical issues related to the creation of an entrepreneurial venture together with research informed evidence on enterprise creation, is also complemented among others from: - Case-based examples of real-life enterprise creation - Entrepreneurial skill development - Networking opportunities - Seed corn funding opportunities The module is delivered via weekly, 2-hour lectures and 2 hour seminars. Research-informed thinking delivered in lectures will be practically applied during the seminars in a platform facilitating entrepreneurial problem-solving and the business plan development process.



Students will select 60 credits from the following modules:

Name Code Credits


Operations and project management are at the heart of all businesses, whether large or small, in manufacturing or services, serving consumer or business markets. While operations management mainly deals with repeated activities, project management deals with one off activities. However, there is considerable overlap between the two disciplines. The aim of this module is provide an introduction to these two closely related disciplines that is tailored to the needs of entrepreneurs and new business start-ups. Therefore, while you will learn from the breakthroughs and innovations of the largest multi-nationals - such as lean production, big data, digitalisation, sustainable processes, nascent and emerging supply networks, and agile project management - we will tailor the insights that we can gain and the lessons that we learn for entrepreneurial start-ups and early stage organisations.




In this module, you will identify your financial, social and creative priorities and progress your career ambitions by understanding the dynamics of entrepreneurship, creating individual pathways and developing entrepreneurial capacity to explore how business creation may work in the Creative Industries. You will apply the key components of enterprise, in setting up a new creative venture or business involving business planning and strategies for the Creative Industries. You will focus on raising your enterprise awareness, capability and effectiveness to develop and sustain your own business venture with an innovative mind-set and by applying new routes to market in a commercial context.




Contemporary scientific research is providing increasing opportunities for entrepreneurial change to catalyse socioeconomic benefits. The Norwich Research Park includes UEA and several independent research institutes that together house world-leading science researchers and entrepreneurs, with particular strengths in the agricultural and biotechnological sectors. From this module you will learn from scientists turned entrepreneur and will be supported in your endeavours to develop a broad base of relevant knowledge and skills. Interactive discussions will be held with entrepreneurial leaders drawn from the Norwich Research Park and beyond and this will grow your knowledge of the spin out technologies developed from basic science research, particularly for industrial biotechnology and agriculture. Discussion and evaluation of several case studies will review how they address a number of global challenges, including food and energy security, healthy ageing and the fight against rising antimicrobial resistance.




You'll focus on spotting opportunities and catalysing entrepreneurial change in the health and social care sectors for the benefit of patients. You'll demonstrate your entrepreneurial capacity by working collectively to deliver Norwich's third Health Hackathon. Based on the Kauffman Foundation/MIT model, you'll create and deliver a Hackathon event that brings together multidisciplinary stakeholders from across the regional health economy, focusing on driving innovation and enterprise in areas of unmet clinical need or where service provision is not optimised. You'll be supported in your entrepreneurial endeavours by developing a broad base of relevant knowledge and skills. You'll take part in interactive lectures and engage in classroom discussions to consolidate learning. You'll also benefit from a wide range of learning methods, including seminars led by entrepreneurial leaders from across the health economy, a visit to an entrepreneurial provider of healthcare, examining case studies on a variety of health-related enterprises, and playing an active role in interactive enterprise skill sessions. Through forensic pre-reading, you'll explore content through a critical lens, and scrutinise the decision making of the key supporters within the case studies. These problem-based cases will allow you to articulate your learning in clear, concise and entrepreneurial ways, as well as bring together concepts central to entrepreneurial event creation.




This modules introduces business students to the discipline of law insofar as it relates to conducting business in England, and as such adopts a "business facing" rather than "law-facing" approach. It is modeled on the assumption that students taking the module lack a background in law and its fundamental concepts and the overall objective is not to provide detailed legal knowledge in any particular area, but rather to help students identify where potential legal issues, risks or problems can arise in the general context of running a business (and then in relation to specific business practices) and to develop a sense of when and where proper legal advice is required.




Planning your business is a critical mission. But at that stage they are just that; plans. Equally critical is our ability to turn these plans into reality that requires sound knowledge and skills in project management, while drawing upon knowledge management theory to shape our thinking as we operationalise our business. This module will draw heavily upon the teaching of existing entrepreneurs and business owners in exploring risks and realities in taking a plan into action.



Students will select 60 credits from the following modules:

Name Code Credits


How do organisations change and develop, and how do the workers respond to change? Why do projects fail to deliver the intended results, or come in over-budget or late? These questions are essential to the study of organisations' growth and survival. Organisations are not static, and you are likely to find yourselves in organisations that are undergoing change. Throughout this module you will discover a wealth of different approaches to achieving change. You'll gain a firm understanding of both the practice and theory of leading and managing change in contemporary organisations. You'll also learn how to communicate ideas, principles and theories, by written, oral and visual means. You'll begin with an overview of how organisations are managed and lead. Then you'll delve deeper, uncovering core concepts such as planned and emergent change. You'll be exploring the leadership of change as a collective activity that can be shared among different people, and you'll be finding out ways in which the leader, the followers, and the practice of leadership can become one in 'co-creation'. By using different tools to analyse the organisation within its environment, you'll become expert in finding what needs to be changed, and deciding how change can be achieved. You'll learn through a mixture of lectures, seminars, and self-directed study. As you study you'll put your new knowledge into practice, gaining experience in communicating your ideas in small group work, as well as through written work and presentations. You'll be assessed through a group presentation (40%) and an essay (60%). On successful completion of the module, you'll have the knowledge and skills to take leadership studies to the next level, drilling down into specialist areas of your choosing. You'll develop your research, writing and presentation skills. And you'll be able to communicate your ideas more effectively, putting your thinking to the test by sharing it with others.




This practical module will enable you to develop a sustainable business plan for your start-up idea and offers you the opportunity to pitch to a board of investors, similar to real life for start-up funding. Pulling together the subject specific skills and learning from the other modules covering marketing, planning, budgeting, finance and legal aspects, you will now focus on the opportunity your business offers to its target audience, be it an investor, a partner or new staff. You will be taught the skills to structure and present your ideas in a clear and coherent way both in writing the plan and the summary documents, as well as using video and social media, and will learn how to tailor the business plan to your target funder. Whether this is a bank, a business angel, a grant awarding body or a crowdfunder you will have the opportunity to present to them and receive personal feedback on your pitch.




This module provides you with the opportunity to undertake in depth research into a business subject, via exit route 2 of the MSc. This research activity will take place over the 12 weeks of the third semester and will address a business issue. The context of that issue will allow you to choose the nature of your research and the final presentation of your work: Option 1 - is to produce a dissertation The dissertation element of the Masters programme offers you the opportunity to demonstrate your ability to carry through an independent piece of research on a subject of your choice in greater detail than any taught element of the course can offer. It allows you to develop and display your skills in independent research and depth of knowledge of a particular area of research. The module is intended to provide evidence of your ability to research and develop ideas with occasional supervision from a nominated member of faculty to ensure that the chosen area covered is being explored to its potential. The dissertation should draw from material from other modules within the MSc Programme. Your dissertation will be on a business subject likely in the context of your business idea. Option 2 - is to produce a piece of consultancy work This involves identical volume and level of work and with the same academic supervision but the context differs in that you will undertake your business research on behalf of a client. This provides you the opportunity for gaining valuable insights into a business issue within a business environment. While you will work on a research issue of the clients' choosing (not yours) the module organiser will seek to provide consultancy opportunities in areas of interest to you (and maybe your business idea). The research will provide you the opportunity to learn and practice business skills relevant to your future business.




This is a module with a twist - building on core skills such as team-working, marketing, accounting and strategy, you'll apply your knowledge and work in teams to win different 'games' - the military has previously used such games to teach strategy and tactics. Updated to reflect the international business environment, you'll be using each game as a way to embed your knowledge and see if your team emerges as the winner!




Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.

Further Reading

  • Norwich Business School Blog

    The official blog of Norwich Business School 

    Read it Norwich Business School Blog
  • Student Story

    Life after MSc Enterprise and Business Creation- By Tinashe Chiweshe

    Read it Student Story
  • The Enterprise Centre

    The Enterprise Centre (TEC) is the regional business hub and the greenest building in the UK.  The gateway building at the University of East Anglia, TEC has commercial tenants working alongside students in a dynamic and vibrant community which brings benefits to all users.

    Read it The Enterprise Centre

    Your University questions, answered.

    Read it #ASKUEA

    Whether you want to diversify or specialise – explore your options.


Entry Requirements

  • Degree Subject Any subject
  • Degree Classification Good 2.2 or equivalent

Entry Requirement

Our first requirement is that you have a desire to create your own business.

Next we will look at your academic achievements and any relevant experience that you have. Qualifications might include:

  • A lower second class honours degree (2:2) or international equivalent in any subject from a recognised institution

  • Professional qualifications, e.g. accounting, medical etc.

  • Technical qualifications, e.g. HNC etc.

You do not need business experience to join this course but any you do have could be useful in your application and may be more important than your academic qualifications. For example:

  • Full or part-time work

  • Self-employment or portfolio career (e.g. in the arts)

  • Research experience relevant to your business idea (e.g. science, medicine etc.)

  • Any business you have started (successful or not)

  • eBay trading activities

  • Investing or personal stock market trading

  • Leadership or management experience (e.g. in the military)

To help decide if the course is right for you, we ask you to submit your business idea with your application, describing what the business idea is and why the world needs it. This does not have to be essay format but can be presented in the form of diagrams or tables as a summary of your business.

Candidates will be considered at the discretion of the course leader. Those who meet our requirements will be asked to take part in an interview.

Students for whom English is a Foreign language

We welcome applications from those whose first language is not English or whose degree was not taught in English. To ensure such students benefit fully from postgraduate study, we require evidence of proficiency in English:

  • IELTS: 6.5 overall with a minimum of 6.0 in each component
  • PTE (Pearson) Academic: 62 overall with a minimum of 55 in each component

Test dates should be within two years of the course start date. 

Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests.

INTO UEA also run pre-sessional courses which can be taken prior to the start of your course. For further information and to see if you qualify please contact: or visit: INTO University of East Anglia Language Learning Centre.

Fees and Funding

Tuition Fees for 2018/19

Tuition fees for the academic year 2018/19 are:

  • UK/EU Students: £9,750
  • International Students: £15,900

If you choose to study part-time, the fee per annum will be half the annual fee for that year, or a pro-rata fee for the module credit you are taking (only available for UK/EU students).

International applicants from outside the EU may need to pay a deposit.

We estimate living expenses at £1,015 per month.

Living Expenses

Approximately £9,600 living expenses will be needed to adequately support yourself.

Scholarships and Funding

A variety of Scholarships may be offered to Home/EU and Overseas students. Scholarships are normally awarded to students on the basis of academic merit and are usually for the duration of the period of study.

Funding for postgraduate study is also available both from the university and from a number of external schemes.

Find out more about scholarships, funding and bursaries.

How to Apply

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University. You can apply online.

Further Information

To request further information & to be kept up to date with news & events please use our online enquiry form.

If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515

International candidates are also encouraged to access the International Students section of our website.

    Next Steps

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries: or
    telephone +44 (0)1603 591515