MSc Enterprise and Business Creation

"Everything we learn goes into the business plan. There’s a reason for getting up at 9am and attending every lecture! I’ve learnt so much in my time here."

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Key facts

(REF 2014)

Discover how to turn an idea into reality with this distinctive course and realise your path to self-employment, venture creation and business growth.

Whether you want to launch your own start-up, develop new products and services for an established organisation, or grow your family business, on this course you’ll discover how to achieve your goals. Over 12 months of intensive study you’ll receive hands-on training, discovering how to identify business opportunities, evaluate and develop business ideas and craft your entrepreneurial skills.

This course offers a unique opportunity to experience what it is like to start and grow a business from scratch. You’ll have the chance to round off your entrepreneurial skills by immersing yourself in the day-to-day running of a start-up.

You will be based in UEA’s award-winning Enterprise Centre, at the heart of a growing community of aspiring entrepreneurs. You’ll even have the chance to secure investment for your venture.


You don’t need to have studied business or started a business before to excel on this course. We welcome students from all academic backgrounds. You just need to be proactive, creative and hardworking. Many successful businesses globally are family-run and we welcome students with a family business background. International students are an essential and valuable part of our community, and we welcome applications from overseas.

MSc Enterprise and Business Creation is very much focused on practical application of theory and development of entrepreneurial know-how. Think of it less as a traditional MSc and more as your chance to develop a business with expert and tailored support whilst gaining an MSc along the way. This course is designed to help you understand how to create a value proposition, and then how to iterate, validate and pitch your business idea.

The course delivers a holistic, interdisciplinary view of early-stage entrepreneurial activities, adopting a collaborative working format between academics from all four UEA Faculties, as well as business founders, mentors and angel investors. This enables you to get vital, sector-specific insights that are relevant to your business.

You will learn how to communicate your business idea to a range of potential stakeholders. This ability to successfully pitch your ideas is vital not just when seeking investment, but also when persuading partners, staff and even customers to believe in your idea and come with you on your journey.

On this course you’ll be part of a thriving community of entrepreneurs from all over the world. During your studies you’ll work on a range of group entrepreneurial activities that will enhance your understanding of the business world, challenge conventional thinking. This group work means you’ll not only learn from staff, guest lecturers, mentors, and potential investors, you’ll also learn a great deal from your fellow students.

You’ll also have access to UEA’s Entrepreneur-in-Residence, Jacyn Heavens, founder and CEO of EPOSNow – one of the fastest growing companies in Europe.

You will not only graduate with a plan for turning your business idea into a reality - you’ll also leave with the skills, confidence and motivation to repeat the process with future ideas.

Course Structure

Semester 1

Beginning in September, your first semester will see you discovering the fundamentals of business creation. You will establish an entrepreneurial learning framework and explore the beginnings of the venture creation process.

You’ll learn the process of creating a new business, explore the potential of your market and the funding requirements of your venture, and you’ll discover how to raise investor funding. You will learn through real-life case studies and a unique combination of academic and practitioner knowledge.

At the end of your first semester you’ll submit a first draft of your business plan, accounting plan and marketing plan. You’ll then receive developmental feedback, helping you identify strengths and key areas for improvement. You will then apply for seed-corn funding through the Santander Universities Award.

Semester 2

In your second semester you’ll have the flexibility, choice and the opportunity to move from planning a business to actually running it. You have a choice of modules which all draw on the competencies of UEA and expertise of key partners.

You will learn the principles and best-practice approaches of managing entrepreneurial and early-stage organisations. You’ll build essential project management skills. And you’ll learn about the legal requirements of your business, customising your learning to your chosen business field.

At the end of your second semester you will be proficient in pitching and ready to validate your ideas. You’ll be confident to move towards the final stage of your entrepreneurial journey.

Semester 3

Uniquely in a course of this nature, you will have a choice of four exit routes in your third semester. The fourth option enables you to extend your total course to 18 months:

Route One– if you wish to continue your business education after you graduate, this option allows you to take a number of modules offered by Norwich Business School.

Route Two– if you’d prefer to spend some time on business research before starting your own business or joining your family business, this route provides two options:

Researching some aspect of your own business, before presenting a dissertation, or

Providing consultancy on behalf of an existing business, culminating in the presentation of a report.

Route Three– on this route you will create your final Business Plan, before presenting it to potential investors and mentors to gain investment, feedback and support.

Route Four– on this route you have the unique opportunity to secure investment to launch your business. If you are one of our ‘prize-winning’ students, you will remain in the Enterprise Centre, rent-free, for a further six months, with supported incubation, to ensure your business hits the road running. This is a once-in-a-lifetime opportunity that enables you to extend your total course to 18 months (visa conditions may apply).

Whichever route you take, your learning will be complimented by bespoke workshops for entrepreneurial skill development, ‘meet the entrepreneur’ networking sessions and start-up support masterclasses throughout the year.

Teaching and Learning

Over this 12 month intensive course you’ll be constantly challenged to build your knowledge and develop entrepreneurial skills. You’ll learn through a combination of lectures, workshops, seminars and practical, hands-on experiences. You’ll learn from lecturers, guest speakers and researchers, from all four UEA faculties. You’ll also learn from your fellow students, and by doing your own independent study.

We aim to ensure your taught classes are concentrated over three days, leaving you four days a week to dedicate to your business and other activities.

All our teaching is informed by the latest research and real-world business experience. That means you benefit from the latest thinking in the industry. Business is ever-changing, so you won’t just learn to understand, evaluate and utilise the leading theories of today, you’ll also develop the critical skills needed to examine and put to use new theories and methods that come to the fore during your career.


There are no exams on any module on this course. You will be assessed on coursework designed to address key aspects of your business idea and build up your understanding of venture creation. You’ll receive valuable feedback throughout.

After the course

You will graduate ready to make your business idea a reality and create your own start-up. Alternatively, you might work within another business driving innovation. Or you might return to your family business ready to take the reins, or develop new products and services. Whichever direction you choose to go in, you will have the knowledge, skills and confidence to conduct business in a way that’s creative, disruptive and innovative.

Post-graduation, you have the opportunity to continue working to secure large-scale funding via the UEA Enterprise Fund. This typically applies for students taking Route Four in their third semester.

Our graduates have gone to start businesses in a range of industries including food and drink, energy, fashion, digital marketing, consultancy. They have also participated in technology accelerator programmes, created new products in existing businesses and expanded their family business to new markets.

Career destinations

  • Entrepreneur
  • Start-up founder
  • Family Business expansion
  • Corporate intrapreneur – expanding an existing business
  • Consultant
  • PhD

Course related costs

Please see Additional Course Fees for details of additional course-related costs.

Course Modules 2020/1


Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.

Further Reading

  • Norwich Business School Blog

    The official blog of Norwich Business School 

    Read it Norwich Business School Blog
  • Student Story

    Life after MSc Enterprise and Business Creation- By Tinashe Chiweshe

    Read it Student Story
  • The Enterprise Centre

    The Enterprise Centre (TEC) is the regional business hub and the greenest building in the UK.  The gateway building at the University of East Anglia, TEC has commercial tenants working alongside students in a dynamic and vibrant community which brings benefits to all users.

    Read it The Enterprise Centre

    Your University questions, answered.

    Read it #ASKUEA

Entry Requirements

  • Degree Subject Any subject
  • Degree Classification 2.2 or equivalent

Entry Requirement

Our first requirement is that you have a desire to create your own business.

Next we will look at your academic achievements and any relevant experience that you have. Qualifications might include:

  • A lower second class honours degree (2:2) or international equivalent in any subject from a recognised institution

  • Professional qualifications, e.g. accounting, medical etc.

  • Technical qualifications, e.g. HNC etc.

You do not need business experience to join this course but any you do have could be useful in your application and may be more important than your academic qualifications. For example:

  • Full or part-time work

  • Self-employment or portfolio career (e.g. in the arts)

  • Research experience relevant to your business idea (e.g. science, medicine etc.)

  • Any business you have started (successful or not)

  • eBay trading activities

  • Investing or personal stock market trading

  • Leadership or management experience (e.g. in the military)

To help decide if the course is right for you, we ask you to submit your business idea with your application, describing what the business idea is and why the world needs it. This does not have to be essay format but can be presented in the form of diagrams or tables as a summary of your business.

Candidates will be considered at the discretion of the course leader. Those who meet our requirements will be asked to take part in an interview.

Students for whom English is a Foreign language

We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:

  • IELTS: 6.5 (minimum 5.5 in all components)
  • PTE (Pearson): 58 (minimum 42 in all components)

Test dates should be within two years of the course start date.

Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests

As a result of the COVID-19 pandemic, we will be offering Pre-sessional courses online from June to September 2020. Further details can be found on our Online Pre-Sessional English webpage.

Fees and Funding

Tuition fees for the academic year 2020/21 are:

  • UK/EU Students: £10,300 (full time)
  • International Students: £18,000 (full time)


Living Expenses

We estimate living expenses at £1,015 per month.

Scholarships and Funding

A variety of Scholarships may be offered to Home/EU and Overseas students. Scholarships are normally awarded to students on the basis of academic merit and are usually for the duration of the period of study.

Funding for postgraduate study is also available both from the university and from a number of external schemes.

Find out more about scholarships, funding and bursaries.

How to Apply

Please note that this course is no longer accepting applications for September 2020 entry. We are welcoming applications for September 2021 entry. 

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.

To apply please use our online application form.

Further Information

If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515

International candidates are also encouraged to access the International Students section of our website.

    Next Steps

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries: or
    telephone +44 (0)1603 591515