MSc Digital Business and Management

Full Time
Degree of Master of Science


Watch It
"I chose to study at Norwich Business School because of its reputation. My master’s included the academic disciplines, practical knowledge, professional field of study, key business issues and creative thinking that I particularly wanted to achieve"

In their words

Ferhan Erdinc, Norwich Business School Graduate

Key facts

(REF 2014)

The digitalization of business has been identified globally as essential for business success. If you want to ensure that you have the right digital business knowledge and skills for the future, and put yourself at a competitive edge over other graduates, then this course is right for you.

This course will give you the knowledge and skills to manage digital transformation and the advancement of digital business, and prepare you for a wide range of employment roles in digital business such as management and leadership, consulting and contracting for all types and sizes of business, and to being entrepreneurial and creating new digital businesses. You will be introduced to digital business, digital markets, different types of contemporary and emerging digital technologies, and digital transformation. This course enables you to develop expertise in digital business that is in demand by employers, or progress to further study doing a PhD.


This course addresses the worldwide shortage of graduates in digital business and provides you with vital experience and understanding of contemporary and emerging digital technologies for the future, their management, how to communicate your knowledge, and work with others. Also, this course offers you an exciting opportunity to understand the interdisciplinary and multidisciplinary character of digital business.

The shortage of graduates with knowledge of digital business and the necessary skills to make digital businesses successful is recognized by governments, non-government agencies and leading technology companies. Accordingly, you will learn how digital technologies transform businesses and markets, establishes new opportunities for value creation, disrupts traditional business models, and how digital technologies are applied in every aspect of business. You will cultivate deep analytical and critical skills when you demonstrate your understanding of digital transformation and business. You will also have the opportunity to examine the technological drivers of change and the roles people have in digital business.

Course Structure

In the first semester you will be introduced to the digital business concept that advocates the investment in cutting edge digital technologies to change business strategy and digitalize business operations, enhance customer experience, and change organizational culture. You will also study business operations and supply chain management to develop a critical understanding and appreciation of key operations and supply management theories and practice in modern, globalized and technology driven supply networks. In this semester you will also learn marketing theory and marketing practice and develop a thorough appreciation and understanding of the theoretical assumptions, debates and practices of this subject. Current developments in the marketing discipline will also be discussed alongside methodological advances coupled with social and technical changes.

In the second semester, you will study digital transformation as a critical element to digital business. By learning digital transformation you will explore the strategic and tactical issues and challenges raised by digital technologies at the levels of firms, supply chains, business ecosystems and sectors whilst developing advanced analytical and planning skills. In this semester you will also learn how to answer business research questions, carry out research design and data interpretation ready to complete a dissertation

Also in the second semester you will have the opportunity to choose from a range subjects. For example, social media to develop further knowledge of marketing, enhance customer engagement, and foster social shopping and customer service. Alternatively, you could chose to study how to manage technology and innovation to improve business processes and differentiate products and services, and for digital businesses to outperform their competitors measured in terms of market share. Another possibility that you might chose to study is the organizational and individual level factors that affect the performance of employees in the work environment.

In the final semester you will complete a self-directed, supervised dissertation. This can take a number of forms, but is a substantial piece of work that integrates and develops the knowledge and skills you have developed over the first two semesters.

Teaching and Learning


You will experience a range of teaching approaches using the best methods available based upon lectures, seminars, labs and tutorials. The teaching on this course is supported by digital platforms where you will be able to access all teaching materials such as lecture recordings, annotated lecture slides, interactive digital documents, and access web whiteboards and Question and Answer websites that have links to your tutors.

You will be taught by leading academics in their subjects who use a variety of teaching methods to support your learning and guide you through assessment. Our academics are highly motivated and are scholarly and research active in digital business and transformation, marketing, business operations, supply chains, business ethics, social media, customer engagement and entrepreneurship.

Independent study

All modules on this course have independent study. After your time in lectures, labs, seminars or tutorials, you are expected to use the remaining time allocated to each module reviewing teaching materials, doing research, and preparing coursework ready for submission.


At the end of each module you will be assessed mostly by coursework. For example, coursework includes writing reports and essays, creating posters and presentations, working in groups, and completing projects. For each module you will have the chance to test your knowledge with formative assessment that provides you with feedback before your formal submission.

You will receive feedback on your formative work to help you improve before your formal coursework submission and you will be encouraged to discuss your feedback with your tutors. For formative assignments we aim to give you feedback within 10 working days after submission, and formal assignments we aim to give you feedback within 20 working days after submission.

After the course

The course will prepare you to work within traditional or digital businesses, to start your own company, or work as a consultant. You could work in any industry, from manufacturing, to retail, to the service industries, media, arts, entertainment, sport and more, at multinational and major companies. If you choose to go on to further study, for example doing a PhD, the course provides you with a strong platform as you would have experienced how to do research into digital business and critique your findings, evaluate latest technology developments, and be able to assess the impact of digital technology and transformation within business settings.

Career destinations

  • Operations manager
  • Supply chain manager
  • Digital Marketing and Account manager
  • Project Manager
  • Consultant
  • Business Analyst

Course Modules 2020/1


Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.

Further Reading

Entry Requirements

  • Degree Subject Business, Management, Marketing, Computing, Information Systems, Economics, Law or Psychology, a deep interest in the implications of digital technologies for business and management and strong verbal, written and visual communication skills.
  • Degree Classification 2.1 or equivalent

Students for whom English is a Foreign language

We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:

  • IELTS: 6.5 (minimum 5.5 in all components)
  • PTE (Pearson): 58 (minimum 42 in all components)

Test dates should be within two years of the course start date.

Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests


INTO University of East Anglia

If you do not meet the academic requirements for this course, you may be able to study one of the International Graduate Diploma programmes offered by our partner INTO UEA. These programmes guarantee progression to selected master's degrees if students achieve the appropriate grade. For more details please click here:

International Graduate Diploma in Business

As a result of the COVID-19 pandemic, we will be offering Pre-sessional courses online from June to September 2020. Further details can be found on our Online Pre-Sessional English webpage.



Fees and Funding

Tuition fees for the academic year 2020/21 are:

  • UK/EU Students: £10,500 (full time)
  • International Students: £18,500 (full time)


Living Expenses

We estimate living expenses at £1,015 per month.

Scholarships and Funding

A variety of Scholarships may be offered to UK/EU and International students. Scholarships are normally awarded to students on the basis of academic merit and are usually for the duration of the period of study.

Funding for postgraduate study is also available both from the university and from a number of external schemes.

Find out more about scholarships, funding and bursaries.

How to Apply

Please note that this course is no longer accepting applications for September 2020 entry. We are welcoming applications for September 2021 entry. 

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.

To apply please use our online application form.

Further Information

To request further information and to be kept up to date with news and events please use our online enquiry form.

If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515

International candidates are also encouraged to access the International Students section of our website.

    Next Steps

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries: or
    telephone +44 (0)1603 591515