MSc Business Management

“My Master’s included the academic disciplines, practical knowledge, professional field of study, key business issues and creative thinking that I particularly wanted to achieve.”

In their words

Ferhan Erdinc, MSc Business Management Graduate


We’ve invested in a programme of support tailored for you… make the most out of your Norwich Business School degree.

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Key facts

(REF 2014)

Find where you fit in business on a course designed to give you a full and holistic view of different business functions.

This one-year intensive course is ideal if you are passionate about all aspects of business and management, or want to explore different roles while keeping your options open. It’s also a great choice if you want to gain the sort of multidimensional perspective of business that will help you rise to the top.

You’ll graduate with a broad view of business, ready to work in a range of roles in any number of sectors, in both domestic and international businesses. You’ll also have the chance to develop your own unique mix of skills, by choosing optional modules from an extensive range of options. And you’ll become an expert in the theory and practice of good management.


Based in UEA’s Norwich Business School, this is our most flexible and diverse business Master’s course.

There are several benefits to this breadth and flexibility. As well as discovering the intellectual and practical skills of management, you’ll have the chance to explore all the other key functions of business and discover which ones interest you the most. You can either then focus on one area, or you can branch across disciplines, developing your own unique blend of skills. This will help you to stand out in the jobs market and carve out you own unique career path.

Some of the most successful people in business are generalists. They are the people who have a broad understanding of multiple disciplines and can see the bigger picture. They can take insights from one area and apply them to another, They can work better with different teams. And they can see problems and opportunities from different angles, identifying connections that others miss.

On this course you’ll have the opportunity to discover and focus on a specialism, or develop a more holistic, generalist view of business. Either way, you will graduate will lots of options, and with the ability to bend and flex within the jobs market and the changing business world.

You will also learn to understand and explain the role of management in a range of contexts. You’ll learn how to build and sustain competitive advantage for companies in a variety of sectors, in both domestic and international markets. You’ll discover how to draw on the resources and skills of company-wide specialisms. You’ll find out how to use various analytical tools to understand different managerial perspectives, and how to make sound managerial decisions. 

Throughout the course you’ll find a focus on flexibility, personal development and on helping you discover and grow into the business person you aspire to be. As well as having the chance to pick up a broad range of specialist skills, you’ll develop plenty of transferable skills too, becoming highly proficient in teamwork, presenting and time management. You’ll even have the chance to start your own company at our Enterprise Centre.

You will also have a large number of opportunities to identify and hone your skills with extra-curricular activities such as different business clubs, business trips, and career development events.

You don’t need to have studied business before to excel on this Master’s. Equally you might have already studied or worked in a particular aspect of business but want to diversify your skills and become more multidimensional in your approach. Or you might have studied business in a different country and are looking to get a British perspective.

You may have an undergrad degree in science, technology, engineering, mathematics, humanities, arts, social sciences or business. You might come straight from undergraduate study, or have already worked in industry. You might be looking to launch or restart your career, or you might aspire to turbocharge an existing career – we particularly value mature students on this course for the unique insights they bring to the course.

Course Structure

On this course you will design your own journey. You’ll have the freedom and flexibility to follow your interests. And if you aren’t sure what your interests are just yet, don’t worry, you’ll have lots of opportunities to discover them!

In your first semester you will begin by discovering the essentials of all the key business functions, including management, marketing, accounting, finance, operations, logistics, human resources, organisational behaviour, entrepreneurship, business creation and branding. You’ll learn from leading academics and practitioners in each field, immersing yourself in all aspects of business, learning something about everything and developing awareness of a diverse range of business issues.

You’ll study alongside students from these different specialisms too, and from all over the world, making for a true melting pot of ideas. This semester is all about exploring the different areas of business, discovering their key components, uncovering your interests and talents, and laying the foundation for deeper study and specialisation later in the course.

In your second semester you’ll begin to build your own unique set of skills, by choosing from a broad range of optional skills-based modules. For example, the modules on offer could include Developing Future Leaders, E-Business Management, Entrepreneurship and Small Business Management, Managing Across the Globe, Advancing Performance and HR, and Retail Marketing and Management.

In semesters two and three, you will also take Management Skills and Personal Development. Here you will study the theory and practice of good management. You’ll also focus on developing your own personal brand. We’ll work together to identify your ten key strengths and then you’ll explore ways to show evidence of these strengths. You’ll study inspiring career stories, from JK Rowling to James Dyson, discovering the principles of success and applying them to your own life and career plan.

In your second and third semester, you will be able to go deeper into a particular interest, or go broader by combining several interests. You can choose modules where you’ll focus on developing your critical thinking, or opt for more skills-based, functional modules. You might decide to focus on business strategy or branding, or learn to apply what you have learned so far to the spheres of retail or marketing.

In all your modules you’ll look at business issues from a domestic and international perspective. This ensures you leave us ready to excel on the international stage, with skills that are relevant anywhere.

Teaching and Learning

You will benefit from research-based and industry-focused teaching, studying with leading academics and successful industry experts.

You’ll learn through a mix of lectures, seminars, workshops, masterclasses and independent study. There is no dissertation module on this Master’s, which means you’ll benefit from a greater number of taught modules.

You’ll develop specialist practical skills and a holistic, big-picture view of business. You’ll cultivate a range of transferable skills and hone your personal brand and career plan. 

You’ll learn how to think like an entrepreneur and be resilient, enterprising, resourceful and flexible. Whatever line of business you go on to, you’ll find this ability to adapt and learn continuously to be of great benefit.

You’ll also have the chance to develop your interpersonal skills by working in simulated business environments in teams made up of several business specialisms.


You’ll experience a variety of assessment methods, including exams, coursework, group work and presentations. You will be able to submit formative and summative work for assessment, and you’ll receive feedback to help you identify areas for improvement and areas of strength.


After the course

You will graduate with a well-rounded, balanced set of business skills, and your own unique set of specialisms. You’ll be able to transfer thinking from one discipline to another, possibly to drive new innovations. And you’ll be better able to understand and collaborate with different disciplines.

You could go on to any number of business disciplines, or choose to combine them all by working in general or (eventually) senior management, by starting your own business, or by returning to your family business.

A significant number of graduates go on to win coveted places on the management training graduate schemes of large multinational corporations.

There is a focus on employability and on preparing you for your future career throughout the course. You’ll also be able to take part in our annual Employability Week. Here you’ll be able to hear from all sorts of industry experts, including NBS alumni, about how they built their careers.

Career destinations

Human resources and management

Sales and marketing

Project management and operations

Entrepreneur and family business

Accounting and finance

Teaching and specialist business language training

Course related costs

Please see Additional Course Fees for details of additional course-related costs.

Course Modules 2020/1

Students must study the following modules for 100 credits:

Name Code Credits


Do you want to be fluent in business? Accounting is the language of business and financial management is critical to the survival of businesses. If you want to become knowledgeable in two of the core areas in business such as accounting and financial management, then this module is for you. Throughout the module you will discover why accounting is considered a management information system and why managing the financial aspects of the business will contribute to business success. This is a semester long introductory module and no previous study of accounting or finance is required. The module will be divided in two parts: in the first part you will study accounting and in the second part of the module you will study financial management. In this module, individual study coupled with a series of lectures and seminars will give you a very good overview of the accounting and finance methods and concepts. In accounting you will learn how to read and interpret financial statements, you will acknowledge the importance of understanding and managing costs and the importance of liquidity. In financial management you will learn how investment appraisal and valuation works as well as the advantages and disadvantages of using different forms of equity and debt. All the knowledge gained by taking this module will put you at an advantage in any business meeting, benefiting your future career.




How do organisations change and develop, and how do the workers respond to change? Why do projects fail to deliver the intended results, or come in over-budget or late? These questions are essential to the study of organisations' growth and survival. Organisations are not static, and you are likely to find yourselves in organisations that are undergoing change. Throughout this module you will discover a wealth of different approaches to achieving change. You'll gain a firm understanding of both the practice and theory of leading and managing change in contemporary organisations. You'll also learn how to communicate ideas, principles and theories, by written, oral and visual means. You'll begin with an overview of how organisations are managed and lead. Then you'll delve deeper, uncovering core concepts such as planned and emergent change. You'll be exploring the leadership of change as a collective activity that can be shared among different people, and you'll be finding out ways in which the leader, the followers, and the practice of leadership can become one in 'co-creation'. By using different tools to analyse the organisation within its environment, you'll become expert in finding what needs to be changed, and deciding how change can be achieved. You'll learn through a mixture of lectures, seminars, and self-directed study. As you study you'll put your new knowledge into practice, gaining experience in communicating your ideas in small group work, as well as through written work and presentations. On successful completion of the module, you'll have the knowledge and skills to take leadership studies to the next level, drilling down into specialist areas of your choosing. You'll develop your research, writing and presentation skills. And you'll be able to communicate your ideas more effectively, putting your thinking to the test by sharing it with others.




This is a module with a twist - building on core skills such as team-working, marketing, accounting and strategy, you'll apply your knowledge and work in teams to win different 'games' - the military has previously used such games to teach strategy and tactics. Updated to reflect the international business environment, you'll be using each game as a way to embed your knowledge and see if your team emerges as the winner!




The purpose of this module is to provide you with an overview of people management - including topics from both Organizational Behaviour and Human Resource Management - and permit you to explore the question of; if people are your business, why is managing people in an organisational context so difficult? In the module, you will learn about the process and development of the so-called 'soft' management competencies as well as hard management. You will focus on the development of these skills in order to increase productivity and performance as well as develop and manage people in different business contexts. You will begin with an overview of different organisational behaviours and how these can be managed within the organisation. You will learn key frameworks from organisational behaviour and human resource management and how these concepts that for instance can include leadership, team working, motivation and diversity can be applied to business scenarios. You will realise both soft and hard aspects of management in managing individual people as well as acquiring knowledge about key HRM function and the role of line managers in managing staff. On successfully completing this module you will have gained experience of discussing differing key organisational and HRM concepts and how they can apply in different settings resulting in different outcomes. You will have gained a sensitivity to the diversity of people and organisations. You will be able to analyse organisational contexts and how people are managed to understand how you yourself would like as an individual to be managed and how this knowledge can be applied to others in a variety of different business settings.




The main objective of this module is to equip you with an in-depth understanding of the strategic marketing planning process. You will be able to apply marketing principles in a strategic context and develop both a theoretical and practical knowledge of strategic marketing. A key feature is that you'll consider approaches to strategic marketing from an international perspective.



Students will select 60 credits from the following modules:

Please Note - Modules selected from this option range will be treated as COMPULSORY modules.

Name Code Credits


Developing future leaders is about talent management in organisations who focus on management recruitment, selection and succession for the next generation. It is about growing your leaders through recruitment to succession, but this is an endeavour that many organisations struggle with in a competitive global labour market. Through uniting your individual perspectives of a career with organisational perspectives of career models, you will gain insight not only in how talent management works in global contexts but how you could engage with this process in your future career. In this module, you will learn about talent management and the differing perspectives on career management. You will learn theoretical tools that organisations can use to help develop future leaders. You will also individually assess and evaluate for yourself different career models and approaches that organisations can use. On successfully completing this module, you will have gained a greater insight into what you value and appreciate in relation to your future career. However, you will have skills and knowledge that help you understand how talent management programmes are used to help develop future leaders and communicate that knowledge to others in different business contexts.




You will develop your knowledge and understanding of the nature of e-Business and e-Commerce as well as the Internet infrastructure and the variety of firms competing in e-Business markets. This module also aims to demonstrate the current successes and failures of e-Business ventures in different industries and markets. You will further explore current developments in Business-to-Consumer (B2C) and Business-to-Business (B2B) e-Commerce. In this way, electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, to better satisfy the needs of their customers. Lastly, lectures will be supplemented by case studies of e-Business practice, group exercises and exploration of relevant Internet based companies and sites.




This module aspires to provide you with knowledge on the significance of entrepreneurship within the economy, research-led understanding of factors that affect the entrepreneurial process and small business management functions respectively.




The module aims to develop your overall understanding of how a company's success depends on its innovation strategy and management. Results of both theoretical and empirical research will enable you to understand the central terms and mechanisms in this area and to analyse companies' innovation strategies in a holistic way. Analysing innovations at the intersection between market needs and technological possibilities, you should be able to develop suggestions for innovation strategies and their implementation. You will cover both the economic and managerial aspects of innovation. You will get an in-depth understanding of key aspects of innovation processes and their institutional and strategic implications. Learning that innovation is a cross-functional task involving all corporate functions like RandD, marketing, production and finance is a central objective of the module. Using exemplary innovation case studies students will first acquire knowledge of key terms and definitions of innovation research. The emergence of systematic innovation in the corporate environment will be discussed by studying the history of certain industries. At the organizational level, ways to leverage innovation internally and with external partners will be analysed. You will learn about different sources of innovation as well as roles and functions in the innovation process. Key concepts like open innovation and user innovation will be discussed thoroughly. Your practical applications and implications will be pointed out. Finally, the module will discuss the issue of how to appropriate the returns from innovation, with special focus on patents and markets for technology.




This module is designed to sensitise you to the context specific nature of the discipline of management and help you uncover the diversity among managerial values and practices across the world. It seeks to equip you with the knowledge and skills that will give them the confidence to be members of organisations anywhere on the globe.




The aims of this module are: - To provide you with a critical insight on key aspects concerned with retail management; - To provide you with an understanding of the theory and practice of retail management and strategies pursued by leading retail organisations; - To develop skills in obtaining, analysing and applying information from a variety of sources, including publicly available material; - To develop the ability to learn and to manage one's own self-learning. By the end of this module, you will have developed a critical understanding of the basic concepts and practices of marketing strategy and the marketing management planning process. You will also gain an overview of the operation of the marketing function within a wide range of organisations, and be able to demonstrate an understanding of buyer behaviour and to describe the fundamental principles of market planning.



Students will select 20 credits from the following modules:

Name Code Credits


This module provides students within a comprehensive understanding of Global Business. We examine the essentials of Global Business, including - the environment, strategy, organisation and management. A central feature of the module is the emphasis on real-world scenarios and problems associated with Global Business. Teaching methods includes - case studies, in-class activities and the use of learning technologies. An example of the latter is the game-based learning platform Kahoot! Students will be encouraged to critically analyse the Global Business Environment and entry strategies in Global Business. Managing Global Business across different business functions together with the opportunities and challenges faced by management will be considered.




This module is designed to give you a solid set of management skills through which your learning from across all modules develops into a coherent whole. The focus will be on developing management skills recognised as important for securing meaningful employment in the global marketplace appropriate to the Master's level of qualification. This is an applied vision and skill development module, focusing on the development of the new skill sets for managers of the 21st century. It is designed as a learning environment and a management trainee program that focuses on the development of knowledge and skills for global leaders. A core belief underlying our approach, demonstrated in interactive sessions, stems from the Chinese proverb, "Tell me and I forget. Show me and I remember. Involve me and I understand." A variety of methods will be used to simulate a real-world business environment such as collaborative learning, lectures, management training videos, presentations, films, discussions, role-plays, and workshops. This module is one of the few management courses in the UK that builds on unique features, such as individual customization, creative skill development, project based learning, and positive change. We will have intensive brainstorming sessions, problem based learning plus facilitated and self-directed action learning to help you and your colleagues develop and apply management skills for your career in the 21st century. In today's global, rapidly changing knowledge-based economy, learning and experimenting with management skills and personal development is one of the smartest investments you can make for your career.




Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.

Further Reading

Entry Requirements

  • Degree Subject All subjects* (excluding UK degrees in a business-related subject, for which our Academic & Professional Courses are more suitable) *Degrees in dance, drama, music, sport, art, and art and design will be considered on a case by case basis and are reviewed closely for their academic content.
  • Degree Classification 2.2 or equivalent

Entry Requirement

Applicants should normally have a good undergraduate degree from a recognised higher education institution in the UK or overseas in disciplines other than business or management. Applicants from overseas may hold a non-UK degree in any discipline.

It is normal for undergraduate students to apply for entry to postgraduate programmes in their final year of study. Applicants who have not yet been awarded a degree may be offered a place conditional on their attaining a particular class of degree.

Students for whom English is a Foreign language

We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:

  • IELTS: 6.5 (minimum 5.5 in all components)
  • PTE (Pearson): 58 (minimum 42 in all components)

Test dates should be within two years of the course start date.

Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests

INTO University of East Anglia

If you do not meet the academic requirements for this course, you may be able to study one of the International Graduate Diploma programmes offered by our partner INTO UEA. These programmes guarantee progression to selected masters degrees if students achieve the appropriate grade. For more details please click here:

International Graduate Diploma in Business

As a result of the COVID-19 pandemic, we will be offering online Pre-sessional courses from June to September 2020. Further details can be found on the INTO UEA Online Pre-Sessional English webpage.


The next intakes for this course are: September 2020 / February 2021 / September 2021 / September 2022.

Fees and Funding

Tuition fees for the academic year 2020/21 are:

  • UK/EU Students: £10,300 (full time)
  • International Students: £18,000 (full time)


Living Expenses

We estimate living expenses at £1,015 per month.

Scholarships and Funding

Scholarships may be offered to Home/EU and Overseas students. Scholarships are normally awarded to students on the basis of academic merit and are usually for the duration of the period of study.

Funding for postgraduate study is also available both from the university and from a number of external schemes.

Find out more about scholarships, funding and bursaries.

How to Apply

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.

To apply please use our online application form.

Further Information

If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515

International candidates are also encouraged to access the International Students section of our website.

    Next Steps

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries: or
    telephone +44 (0)1603 591515