MSc Brand Leadership


What is a brand? Find out here in just three minutes.

Watch It


Brand leadership student Anna Shokolenko on how she embraced curiosity, creativity and confidence.

Read It


On this course, you’ll get inside big brand agencies in London, and network with top people in the industry.

Watch It
"This course changed my life"

In their words

Brand leadership student Anna Perez Cisneros


Meet one of the course leaders, Robert Jones, at the brand agency where he works, Wolff Olins.

Watch It


Find out how brand leadership students from Canada, Russia and India have built careers in branding.

Watch It
Have you studied business, management, or economics at an undergraduate level? Are you ambitious, creative and fascinated by brands? If that’s a yes to the first question, and yes, yes, yes to the second, there couldn’t be a more perfect springboard for a career in branding than the world’s first postgraduate course in brand leadership.


A unique programme, the MSc Brand Leadership provides the ideal start for a life in branding. Learning directly from the world-leading brand consultancy Wolff Olins (the agency behind Orange, Tate, GE and Unilever), you will also have the opportunity to interact with inspiring, game-changing businesses like Google, Innocent, Brora, Virgin and Oxfam. In addition, visits will be arranged to some of London’s leading creative agencies, such as AMV.BBDO, BBH, FITCH and VCCP.

Please click to access the MSc Brand Leadership Course Brochure.

What Next?

The Brand Leadership programme has an enviable track record for kick-starting careers in branding. Our graduates, known as our ‘Brand Family’, are now working at brand consultancies and advertising agencies in London, the Middle East and the Far East, with alumni employed at globally recognised organisations such as Google, Saatchi & Saatchi and Black Arc Ogilvy. Here’s what a few of them are doing today:

  • Graham, from Canada, now works at Google
  • Jaime, from the USA, is employed at Virgin Atlantic
  • Alisa, from Russia, is an account executive at Saatchi & Saatchi
  • Karen, from Hong Kong, is at top London agency VentureThree
  • Varya, from Russia, is a rising star at brand agency FITCH
  • Liz, from Korea, has been sponsored by UEA for an entrepreneurship visa to support her own business launching in the UK
  • Karl, from the UK, is now Head of Marketing at a firm of architects and has recently completed an entire rebrand
  • Ana, from Mexico, is a consultant at a brand agency in Detroit
  • Anna, from Russia, runs her own organic farm brand.

Find Out More

Why not visit us?

If you’d like to meet the brand leadership team, have a chat about the course, or talk to some of our current students, please email and we can arrange a date for you to pop in.

Alternatively, if it’s easier, we could arrange for you to meet our Professional Course Leader, Robert Jones, in London.

Course Modules 2018/9

Students must study the following modules for 180 credits:

Name Code Credits


It is increasingly important to demonstrate good soft skills to employees. This module helps Brand Leadership students develop such skills over the course of the year. The module is based around the concept of 'Brand me' which aims to get students to develop their own personal brand, based on a solid self-awareness. You will undergo confidential psychometric testing which allows you to understand your strengths and abilities. From this foundation, you will undertake a number of theoretical and practical sessions which build your skills in leadership, creativity, communication, decision making, teamwork, and networking.




Brand Now is an exciting survey of current thinking and practice in branding. You'll gain an up-to-the-minute understanding of what brands are, how they can drive businesses, and how they're changing, so that you're intellectually equipped to lead branding work in an organisation or a consultancy.




Technology is having a profound impact on the world of branding. It makes possible: #A better understanding of customers and markets through data mining and the use of 'big data' #Conversations and a two way exchange of information with customers through social media #Improved brand user experience and the advent of virtual reality #New opportunities for brand and product development through rapid prototyping and 3D printing #New ways of advertising a brand and reaching new and existing customers #New opportunities for creative communication through the use of CGI #Improved customer relationship management. You will explore these new technological developments and gain an understanding of the opportunities available to brands.




The module gives you a good understanding of how organisations can use brands to achieve their strategic objectives. You will look at: - what brands mean for both companies and customers - how brand value is built - how to communicate using brands - how brands are managed globally - how brands are managed over time.




This module will equip you with a wide range of models, techniques and tools so that you're confident to run your own branding project. You'll unlock the secrets of what makes a good brand, gain in-depth experience, and have first-hand practice in the art of branding.




The aim of this is to give students experience of research, new thinking and writing, which will give them a substantial intellectual foundation for their work as practitioners, or enable them to continue their academic work beyond their MSc.




Branding has traditionally been applied at a corporate level or product level, but increasingly it is used for other areas such as cities, regions, countries, people, charities, political parties, entertainment. This module explores how branding is pushing out to embrace these new frontiers.




You'll explore the relationship between innovation and change in organisations, on the one hand, and brand management and leadership, on the other. Most organisations need to be able to change and innovate in order to survive and thrive in in modern societies. You will learn about how organisational change and innovation take place and the role of organisational brands in helping, and sometimes hindering, change and innovation. You will practice and develop the analytical, critical and creative skills necessary to move from being a brand manager to a brand leader.




This module equips you with theoretically informed yet practically useful expertise in conducting high-quality, leading-edge research on brands. Apart from a foundational overview of qualitative and quantitative social scientific methodologies, you will be able to develop in-depth knowledge and hands-on experience in the most useful and practical techniques for brand research.




Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.

Further Reading

Entry Requirements

  • Degree Subject Business, Management or Economics
  • Degree Classification 2:1 or higher or the international equivalent

Entry Requirement

The experience you bring

This course is designed for people with some experience of the subject, either in their first degree, or in working life. We will help you build on your existing knowledge and prepare you for a successful career in branding.

For that reason, we ask you to be either:

  • a new graduate who has studied business, management or economics, with at least 25% of your overall degree in one of these three subjects, or
  • a graduate in any subject, with three or more years' experience in marketing or strategy work.

Either way, you must have a good degree: an upper second class honours degree (2:1) or its international equivalent. 

If you are applying and you have not yet completed your degree, please send us an official copy of your most recent marks statement. When you send us your marks statement, please make sure that you include details of the marking system that your university uses.

Getting to know you

To help decide if the course is right for you, we ask you to submit a written statement with your application, setting out why you want to do this course, and why you are passionate about branding.

We will ask applicants who meet our requirements to take part in a telephone interview with our professional course director, Robert Jones. He will be looking for enthusiasm about, and some knowledge of, brands.

Students for whom English is a Foreign language

We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:

  • IELTS7.0 overall with a minimum of 6.5 in all components
  • PTE (Pearson) Academic: 68 overall with a minimum of 62 in all components

Test dates should be within two years of the course start date.

Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests

INTO UEA also run pre-sessional courses which can be taken prior to the start of your course. For further information and to see if you qualify please contact

Fees and Funding

Tuition Fees for 2018/19

  • Home/EU and Overseas students: £17,200

International applicants from outside the EU may need to pay a deposit.

Living Expenses

We estimate living expenses at £1,015 per month.  For visa purposes, you will need to show funds of £9,135 for living expenses.  

A variety of scholarships may be offered to UK/EU and International students. Scholarships are normally awarded to students on the basis of academic merit and are usually for the duration of the period of study.

Funding for postgraduate study is also available both from the university and from a number of external schemes.

Please visit scholarships, funding and bursaries for more information.

How to Apply

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University. You can apply online.

Important Information

MSc Brand Leadership personal statement

Please note that when submitting your application for MSc Brand Leadership you should pay particular attention to your personal statement.

You must make sure that you submit a statement of not less than 500 words stating:

why you want to be a brand leader? why branding matters to you? why you want to build a career in branding?  and the contribution you want to make to the future of branding? You may continue on a separate sheet if necessary and attach this with your application form.

If you have any queries please contact the admissions team on the details below.

Curriculum Vitae

We strongly encourage you to submit your curriculum vitae with your application form to help support your application.

Contact us

To request further information & to be kept up to date with news & events please use our online enquiry form.

If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515

International candidates are also encouraged to access the International Students section of our website.

Further Information

To request further information & to be kept up to date with news & events please use our online enquiry form.

    Next Steps

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries: or
    telephone +44 (0)1603 591515