MA Creative Entrepreneurship

Key facts

“The MA Creative Entrepreneurship gave me the confidence to finally call me myself a writer.”

In their words

Andrea Michael, Creative Writer and Former Student

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Prepare for a creative career in the arts and creative industries with this exciting and challenging course. By linking creativity with entrepreneurship, this unique MA provides the ways and means for you to lead the way in the creative arts.

Discover and acquire the key skills and applications required to sustain a successful practice in the creative industries. If you are looking for an alternative to being an employee and aspire to set up as self-employed in a creative practice or venture, this is the course. You will benefit from a team of specialist visiting speakers designed to respond to and support your aspirations and individual needs.

This interdisciplinary course is particularly suitable if you aspire to work in the creative sector and have aims and objectives that are not primarily focused on commercial outcomes. This includes visual artists, creative writers, musicians, performing artists and recent arts graduates seeking to work in the context of cultural provision.


This is the first Master’s in Creative Entrepreneurship in the UK. Launched by journalist and broadcaster Mark Lawson, it links creativity to entrepreneurship and is designed to give you the skills and experience you need to work independently in the creative sector with integrity, innovation and enterprise.

This unique programme enables you to discover and acquire the key skills required to sustain a creative practice in the 21st century. This course will have much to offer you if you are seriously looking for an alternative to being an employee and are considering the challenge of working independently in a creative practice or creative venture. You will gain access to successful creative artists established in your area of work and receive critically focused feedback and direction to sustain and develop your creative ideas and creative activity. You will also benefit from our many specialist visiting speakers, who will support your needs and help you move towards your aspirations.

The course is designed to teach you the key professional skills and applications required to sustain contemporary creative practice. These include basic competence in financial management, legal matters and intellectual property, communications, IT and social media. Plus, you will develop skills for accessing resources and funding from public, private and charitable organisations. You will also be supported in creating a five-year arts plan, establishing a strategic means to navigate towards your future aims and objectives.

Course structure

This programme, with a wide variety of specialist visiting tutors and professionals, is designed to be flexible and responsive to your needs. You will be given seminars by tutors which may include publishers, agents, collectors, curators, concert promoters and festival directors, with individual contributions by successful entrepreneurial artists, composers, writers and prominent cultural leaders.

The course comprises five taught modules and a dissertation or creative equivalent. Your taught sessions will be held two days per week, to enable you to continue your creative practice. The modules on offer are are detailed in the Course Modules section below.

Skills and experience

You will have the chance to showcase and exhibit creative work with placements in arts or business organisations in London and across the UK. Achievements of our recent students include publishing their work; holding successful showcases and exhibitions of their work at the Espacio Gallery in East London, the Anise Gallery in Shad Thames (opposite Terence Conran) and Spitalfields Arts Market; hosting a pop-up shop in Bethnal Green; and collaborations with Clyde & Co. You will also have the opportunity to work collaboratively in Norwich, including with the Sainsbury Centre for Visual Arts and the Writers’ Centre Norwich.


You will be assessed based on eight pieces of coursework, connected to the taught modules, and a final dissertation or creative project.

Course tutors and research interests

Lecturers on the course have included:

Prof. Jon Cook, Chair of Arts Council England East and South East England, creative writer

Prof. Brian Falconbridge, sculptor: research interest in Asian culture

Marcus O’Dair, musician and author, music critic for The Times and The Guardian

Prof. Venu Dhupa, international art development

Jim Shea, fundraising and resource development

Jon Morley, Programme Director Writers’ Centre Norwich

John Woodard, IT specialist

Robert Aldous, multimedia artist, poet, video and film-maker

David King, chartered accountant to creative sector

Dr Veronica Sekules, gallerist, curator and writer

Tony Penrose, Surrealist and author

Bill Thompson, digital media specialist

Eileen Horn, film producer and writer

Matthew Kusnik, intellectual property law

Prof. John French, environmentalist

Mary Muir, Norfolk County Council Arts Officer

Andrea Michael, MA Creative Entrepreneurship alumni and creative writer

Alexander Devereux, MA Creative Entrepreneurship alumni, sculptor and curator

Ian Chance, Course Director, pioneer creative entrepreneur and Creative Briton award-winner. Has directed, produced, curated and commissioned over 1,000 performing arts, music, literature and visual arts events and exhibitions.

Where next?

Past MA Creative Entrepreneurship students from the UK, USA, Russia and Asia have achieved success by forming theatre companies; publishing creative writing; setting up exhibitions in London and Norwich; appearing in West End performances; producing street art and environmental projects; recording albums of their own music; performing in poetry slams; creating films and videos; running festivals and workshops; launching pop-up creative enterprises; and establishing online creative ventures. See student showcases and achievements.

Course Modules 2018/9

Students must study the following modules for 180 credits:

Name Code Credits


You will address the role of the contemporary creative practitioner and will look at contemporary and historical case studies of creative entrepreneurs drawing on examples of artists whose creativity demonstrates entrepreneurship Visiting established contemporary Artists, Writers and Musicians that match the students field of practice will present their career/professional work experience and discuss and review students' existing work followed by a series of visits to progress the students' individual creative activity.




This module is about helping you utilise what you have learnt from the course to articulate and express the courage of your convictions commensurate to an appropriate autonomy of means. You are required to submit either an academic dissertation of no more than 10,000 words OR submit a creative work or project developed during the course together with a contextualising commentary of 3,000 to 5,000 words in which you demonstrate an understanding of the relationship of issues raised by the course for your own work.




You'll gain an understanding of the arts sector framework, its key roles, functions, dynamics, and motivating forces (the controversial 'Arts Funding system.') A series of invited visitors will introduce the leading roles and functions undertaken by individuals and organisations in the cultural Sector. At the end of this module, you'll be able to analyse key roles in the arts locally, nationally, and internationally; and to identify the competing frameworks and motivations operating in the cultural, political, social, charitable, corporate, and educational contexts.




You will explore the opportunities to generate resources for individual Artists, Arts projects and Arts organisations by reviewing the current funding schemes open to eligible creative and cultural providers/creative entrepreneurs. Specialists in the public, private and charitable sector examine policy and opportunity for arts funding in the areas of Sponsorship, Foundations and Trusts, the Arts Council, Arts Agencies, National Lottery, and Local Authority and National Government funding. International funding opportunities will need to replace European funding. Particular attention is also given to self generated income and crowdfunding schemes plus addressing areas of resources in addition to finance such as `in kind` materials and services, and endorsements.




You'll be introduced to technical skills and knowledge relating to Creative Entrepreneurship, a subject first originated at Masters level in the UK at UEA. You'll develop an awareness of the skills necessary to undertake financial, legal, and marketing functions relating to your creative practice or cultural provision in the creative industries. You'll receive a series of tutorials or briefings by specialists from the key professions covering functions relating to creative entrepreneurial practice, including IT and social media, finance and taxation, technical skills, communications and marketing, legal issues, intellectual property, and copyright. These applications are addressed across a broad context including self-employment, budgeting, contracts, news/image management and public relations.




This integrative course element draws on the skills, knowledge, and experience you will have gained in all taught components of the course. You will undertake your individual five year Arts Plan, supported by tutorials which initially address your current position and assumptions as related to an historical context supported by research and analysis. In progressing an Arts Plan for the next five years you'll be required to demonstrate at each stage a conceptual and practical understanding relating to your creative aims and objectives. The Arts Plan is a visionary document that incorporates new applications of existing work (developed as responses to seminar tasks), demonstrating the ability to integrate the various elements of the course, including addressing risk and accommodating the possibility of failure. It will endeavour to provide evidence of academic, creative, and business skills in the pursuit of a valuable practical product that can be taken away and used in a future professional capacity. The Arts Plan is an assessed piece of work (pass/fail only).




Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.

Further Reading

Entry Requirements

  • Degree Classification UK BA (Hons) 2.1 or equivalent

Students for whom English is a Foreign language

We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:

  • IELTS: 6.5 (minimum 6.0 in all components)
  • PTE (Pearson): 62 (minimum 55 in all components)

Test dates should be within two years of the course start date.

Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests

INTO UEA also run pre-sessional courses which can be taken prior to the start of your course. For further information and to see if you qualify please contact

Special Entry Requirements

All applications should be accompanied by samples of work in an appropriate medium. For example:

  • Visual arts: A video or DVD of up to 30 minutes of film or up to 6 slides or jpeg images provided on a CD.
  • Literature: A written piece of up to 3,000 words or a collection of 10-15 poems.
  • Music: A tape/CD/video/DVD of 20 minutes with a minimum of three pieces that best demonstrate the level and breadth of performance (for conducting, a video or DVD and for singing three or four contrasting songs), or a written score.

The above list is not exhaustive. If you have other ideas please suggest a more suitable alternative form of supporting material.

A degree is preferable but not essential. All applications will be considered based on the applicant's background and experience.


All applications for postgraduate study are processed through the Faculty Admissions Office and forwarded to the relevant School of Study for consideration. If you are currently completing your first degree or have not yet taken a required English language test, any offer of a place will be conditional upon you achieving this before you arrive.

Fees and Funding

Tuition fees

Tuition fees for the academic year 2018/19 are:

  • UK/EU Students: £7,550
  • International Students: £15,800

If you choose to study part-time, the fee per annum will be half the annual fee for that year, or a pro-rata fee for the module credit you are taking (only available for UK/EU students).

We estimate living expenses at £1,015 per month.


How to Apply

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.

You can apply online, or by downloading the application form.

Further Information

To request further information & to be kept up to date with news & events please use our online enquiry form.

If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515

International candidates are also encouraged to access the International Students section of our website.

    Next Steps

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries: or
    telephone +44 (0)1603 591515