MA Creative Entrepreneurship

Key facts

“The MA Creative Entrepreneurship gave me the confidence to finally call myself a writer.”

In their words

Andrea Michael, Creative Writer and Former Student

Read It
Grow your creativity. Feel fulfilled. Be your own boss. This course is for all independent-minded creatives who aspire to a career in the cultural or creative sector – one of the most exciting and fastest growing arenas today.

So if you’re a visual or performing artist, creative writer, musician, composer or arts graduate who aspires to an innovative career as a practitioner, curator or cultural provider – this course is for you. 

The MA Creative Entrepreneurship is a unique and challenging course that links individual creativity with entrepreneurship to provide the ways, means and support you need to fulfill your potential and make your mark in the creative sector.


This was the first Masters in Creative Entrepreneurship in the UK and it is unique in its focus on the individual creativity of its students. By linking creativity to entrepreneurship, it is designed to give you the skills and experience you need to work independently in the creative sector with integrity, innovation and enterprise.

This interdisciplinary course is for you if you aspire to work in the creative sector and have aims and objectives that are not primarily focused on commercial outcomes. This includes visual artists, creative writers, musicians, performing artists and recent arts graduates seeking to work in the context of cultural provision.

On this unique programme you will discover and acquire the key skills required to sustain a creative practice in the 21st century. If you’re seriously looking for an alternative to being an employee and want to take on the challenge of working independently in a creative practice or creative venture, this course will support you in achieving your ambitions.

You will meet, mingle with and learn from successful creative artists established in your area of work and receive critically focused feedback and direction to sustain and develop your creative ideas and creative activity. You will also benefit from our many specialist visiting speakers, who will support your needs and help you move towards your aspirations.

Course Structure

The MA Creative Entrepreneurship is made up of five taught modules and a dissertation or creative equivalent – this could be a creative project, exhibition, publication or performance.

The programme is designed to be flexible and responsive to your needs and ambitions. Your taught sessions – led by a wide variety of specialist visiting tutors and professionals – will be held over two days per week, enabling you to continue your creative practice on the other days.

Throughout the course you will build the professional skills, creativity and entrepreneurial capacity required to build your own contemporary creative practice or venture. These include financial management, legal matters, copyright, intellectual property, communications, marketing, networking, digital skills, social media and IT. In addition you’ll develop an understanding of the policy frameworks in the creative sector nationally and internationally – along with an essential awareness of the distinctiveness of the public, private and charitable arenas.

Part of this involves understanding how to access resources and funding from public, private and charitable organisations. You’ll gain an understanding of arts funding structures, grants, awards, sponsorship, self-generated income and crowd funding. Through appreciating their contrasting dynamics, you’ll learn to navigate the resource arena as it relates to your own activity.

You’ll also explore the challenges of contemporary creative practice, looking at artists whose creativity demonstrates entrepreneurism combined with understanding the inextricable link between aesthetic and professional practice.

A crucial part of the course is your creation of a five-year Arts Plan – a visionary document that sets out your objectives within a strategic framework. This will help you navigate towards your future aims, drawing on the skills and experience you learn throughout the course.

Teaching and Learning


You will learn from successful creative artists and directors established in your area of work and receive critically focused feedback to help sustain and develop your creative ideas and activities. You will have seminars with tutors – who may include publishers, agents, collectors, curators, concert promoters and festival directors, with individual contributions by successful distinguished artists, composers, writers and prominent cultural leaders.

Independent study

A key part of this course is supporting and enabling you to acquire the skills, experience and entrepreneurial capacity to sustain what you want to do and achieve your aims and objectives. This requires a measure of independent learning supported by tutorials, with targeted excursions and visits to organisations and course supporters in the region and in London.

You’ll have the chance to showcase and exhibit your creative work with placements in arts or business organisations across the UK where practicable. Our Creative Entrepreneurship students have recently published literature and held successful exhibitions of their work at the Espacio Gallery, East London; the Anise Gallery Shad Thames; Spitalfields Market; a pop-up shop in Bethnal Green; and have collaborated with City of London based Clyde & Co.

There are additional opportunities to work collaboratively in Norwich with The Sainsbury Centre for Visual Arts and the Writers’ Centre Norwich.


For each module you’ll work on two written or practical tasks, which with your Arts Plan are subject to detailed written feedback and the opportunity to discuss in class or in your tutorial.

For your final dissertation you can choose to do an academic dissertation (up to 10,000 words) or a creative work/project with a contextualising commentary (3,000-5,000 words) on the relationship of issues raised by the course to your own work.

Study abroad or Placement Year

This one-year course is highly interdisciplinary in nature and our student cohorts are characteristically international and very diverse in artistic, creative practice, culture and ambition.

So if you wish to study abroad or work in industry we’ll seek to support you on a case-by-case basis depending on your goals.

After the course

As a graduate of this course you’ll be ready to kick start the creative career you dream of.

Previous students from all over the world (UK, USA, China, Russia and Asia) have been successful in starting their own studios, agencies and theatre companies. And many more have published their creative writing, held gallery exhibitions, appeared in West End performances and produced street art and environmental projects. Students have also composed music, given concerts, recorded albums of their own songs, performed poetry slams, created films and videos, run festivals and workshops, launched pop up creative enterprises and started online creative ventures.

So whatever it is that you aspire to, prepare to make it happen.

Career destinations

  • Creative practitioner
  • Writer
  • Performer
  • Curator
  • Illustrator
  • Film producer

Course related costs

Please see Additional Course Fees for details of other course-related costs.

Course Modules 2019/0

Students must study the following modules for 180 credits:

Name Code Credits


You will address the role of the contemporary creative practitioner and will look at contemporary and historical case studies of creative entrepreneurs drawing on examples of artists whose creativity demonstrates entrepreneurship Visiting established contemporary Artists, Writers and Musicians that match the students field of practice will present their career/professional work experience and discuss and review students' existing work followed by a series of visits to progress the students' individual creative activity.




This module is about helping you utilise what you have learnt from the course to articulate and express the courage of your convictions commensurate to an appropriate autonomy of means. You are required to submit either an academic dissertation of no more than 10,000 words OR submit a creative work or project developed during the course together with a contextualising commentary of 3,000 to 5,000 words in which you demonstrate an understanding of the relationship of issues raised by the course for your own work.




You'll gain an understanding of the arts sector framework, its key roles, functions, dynamics, and motivating forces (the controversial 'Arts Funding system.') A series of invited visitors will introduce the leading roles and functions undertaken by individuals and organisations in the cultural Sector. At the end of this module, you'll be able to analyse key roles in the arts locally, nationally, and internationally; and to identify the competing frameworks and motivations operating in the cultural, political, social, charitable, corporate, and educational contexts.




You will explore the opportunities to generate resources for individual Artists, Arts projects and Arts organisations by reviewing the current funding schemes open to eligible creative and cultural providers/creative entrepreneurs. Specialists in the public, private and charitable sector examine policy and opportunity for arts funding in the areas of Sponsorship, Foundations and Trusts, the Arts Council, Arts Agencies, National Lottery, and Local Authority and National Government funding. International funding opportunities will need to replace European funding. Particular attention is also given to self generated income and crowdfunding schemes plus addressing areas of resources in addition to finance such as `in kind` materials and services, and endorsements.




You'll be introduced to technical skills and knowledge relating to Creative Entrepreneurship, a subject first originated at Masters level in the UK at UEA. You'll develop an awareness of the skills necessary to undertake financial, legal, and marketing functions relating to your creative practice or cultural provision in the creative industries. You'll receive a series of tutorials or briefings by specialists from the key professions covering functions relating to creative entrepreneurial practice, including IT and social media, finance and taxation, technical skills, communications and marketing, legal issues, intellectual property, and copyright. These applications are addressed across a broad context including self-employment, budgeting, contracts, news/image management and public relations.




This integrative course element draws on the skills, knowledge, and experience you will have gained in all taught components of the course. You will undertake your individual five year Arts Plan, supported by tutorials which initially address your current position and assumptions as related to an historical context supported by research and analysis. In progressing an Arts Plan for the next five years you'll be required to demonstrate at each stage a conceptual and practical understanding relating to your creative aims and objectives. The Arts Plan is a visionary document that incorporates new applications of existing work (developed as responses to seminar tasks), demonstrating the ability to integrate the various elements of the course, including addressing risk and accommodating the possibility of failure. It will endeavour to provide evidence of academic, creative, and business skills in the pursuit of a valuable practical product that can be taken away and used in a future professional capacity. The Arts Plan is an assessed piece of work (pass/fail only).




Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.

Further Reading

Entry Requirements

  • Degree Classification Bachelors (Hons) degree - 2.1 or equivalent

Students for whom English is a Foreign language

We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:

  • IELTS: 6.5 (minimum 6.0 in all components)
  • PTE (Pearson): 58 (minimum 50 in all components)

Test dates should be within two years of the course start date.

Other tests, including Cambridge English exams and the Trinity Integrated Skills in English are also accepted by the university. The full list of accepted tests can be found here: Accepted English Language Tests

INTO UEA also run pre-sessional courses which can be taken prior to the start of your course. For further information and to see if you qualify please contact

Special Entry Requirements

All applications should be accompanied by an appropriate sample of work. For example:

  • Visual arts: Up to 30 minutes of film or up to 20 images.
  • Literature: A written piece of up to 3,000 words or a collection of 10-15 poems.
  • Music: A minimum of three pieces that best demonstrate the level and breadth of performance and for singing three or four contrasting songs, or a written score.

Samples of work can be submitted in the following formats:

  • Written work or still images can be uploaded as a pdf in the Sample of Work section of the application form.
  • Digital portfolios – please include a link in the Sample of Work section of the application form to your work in platforms such as Flickr, Behance, Youtube and Vimeo. Please ensure that any links that you send us aren’t password protected. You can also send us a link to a website that displays your work. The website must be public (no sign up, passwords or logins), written in English, and have clear navigation. Your website must render correctly in Google Chrome, Internet Explorer, Firefox and Safari.

The above list is not exhaustive. If you have other ideas please suggest a more suitable alternative form of supporting material.

A degree is preferable but not essential. All applications will be considered based on the applicant's background and experience.


All applications for postgraduate study are processed through the Faculty Admissions Office and forwarded to the relevant School of Study for consideration. If you are currently completing your first degree or have not yet taken a required English language test, any offer of a place will be conditional upon you achieving this before you arrive.

Fees and Funding

Tuition fees for the academic year 2019/20 are:

  • UK/EU Students: £7,700 (full time)
  • International Students: £16,100 (full time)


Living Expenses

We estimate living expenses at £1,015 per month.


How to Apply

Applications for Postgraduate Taught programmes at the University of East Anglia should be made directly to the University.

You can apply online, or by downloading the application form.

Further Information

To request further information & to be kept up to date with news & events please use our online enquiry form.

If you would like to discuss your individual circumstances prior to applying please do contact us:

Postgraduate Admissions Office
Tel: +44 (0)1603 591515

International candidates are also encouraged to access the International Students section of our website.

    Next Steps

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries: or
    telephone +44 (0)1603 591515