BA Intercultural Communication with Business Management

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Study language, translation, and intercultural communication in a global context in a lively environment which offers a range of degree programmes with an emphasis on language competence and issues relating to contemporary language and translation.

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"A degree in languages and cultural studies can really help you understand the multifaceted world we live in, and gives you the tools to make better-informed decisions"

In their words

Nina Hall, BA Translation and Interpreting

Key facts

(The Research Excellence Framework 2014)

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UEA Language and Communication Studies graduates are highly employable and go into an extremely wide range of professions. Some use their language skills all day every day, some from time to time, others rarely, but they all have excellent communication skills and highly developed intercultural sensitivity.

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Video

Dr Alberto Hijazo-Gascon explains how you can apply the knowledge and skills gained from this degree in the working world.

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In a globalised world where economies are interdependent, cross-cultural awareness is critical. Our BA Intercultural Communication with Business Management is designed for those interested in developing expertise in these interrelated areas.

Through modules in the Norwich Business School, you will develop your ability to analyse complex management problems in different business contexts, and acquire knowledge of a range of management approaches, and the self-awareness and confidence to be successful in a wide range of international organisations. In Language and Communication Studies you will explore aspects of Intercultural Communication in Business where you can blend the two elements of your degree.

Overview

On this three-year degree, you will gain core knowledge in business and management studies while developing your expertise in intercultural communication. You will explore materials from a linguistic, cultural and cross-cultural perspective. There is also a range of optional modules in years 2 and 3 so you can tailor your studies to your own interests. Native or near-native speakers can also apply for the French and/or Spanish degree programmes, but please note that the programme followed will be different from the one advertised here. It is not possible to undertake a Japanese degree if you are a native or near-native speaker of Japanese.

Course Structure

Your degree programme may contain compulsory or optional modules. Compulsory modules are designed to give you a solid grounding, optional modules allow you to tailor your degree.

The course modules section below lists the current modules by year and you can click on each module for further details. Each module lists its value (in credits) and its module code, a year of study is 120 credits.

Assessment

Assessment is by a mixture of written and spoken coursework and exams. Final degree classification is split between the second and final years.

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Course Modules 2018/9

Students must study the following modules for 100 credits:

Name Code Credits

INTRODUCING INTERCULTURAL COMMUNICATION

You'll be introduced to key themes in the study of language, culture, and intercultural communication. You will, from the first semester of your course, get insights into fields of study such as translation, communication, or cultures of the countries of the degree languages that are taught in the School. You will also become familiar with important academic skills, such as essay writing and referencing, which you will use throughout your degree. In the 'Language and Culture Workshops,' you'll acquire transferable skills in the domain of entreprise and engagement; you'll be encouraged to work on your own project in groups and get involved in all aspects of project realisation, such as planning, organisation, presentation, leadership, team work, and decision-making. The workshops are particularly envisaged as a platform for enhancing your employability prospects. A second piece of assessment will allow you to reflect on themes introduced in the lectures and start building critical awareness of issues of language and communication studies.

PPLC4001A

20

INTRODUCTION TO BUSINESS (2)

How are businesses organised and managed? This module helps non-Norwich Business School students explore the dynamic and ever-changing world of business and provides insights into the managerial role. You'll explore the business environment, key environmental drivers and the basic functions of organisations. There will be a review of how organisations are managed in response to various environmental drivers. You will consider some of the current issues faced by every organisation, such as business sustainability, corporate responsibility and internationalisation. This module is designed to provide an overview of the corporate world for non-business specialists, so no previous knowledge of business or business management is required for this module. General business concepts are introduced in lectures and applied in a practical manner during seminars. By the end of this module, you will be able to understand and apply key business concepts and employ a number of analytical tools to help explore the business environment, industry structure and business management. You will be assessed through a range of assignments, for example an individual piece of coursework, group work and an exam. Therefore, the module reinforces fundamental study skills development through a combination of academic writing, presentational skills, teamwork and the practical application of theory. Core business theory is introduced in lectures and applied practically with the use of examples in seminars. By the end of this module you will be able to understand and apply key business concepts and a range of analytical tools to explore the business environment. Introduction to Business facilitates study skills development that is essential across all 3 years of the undergraduate degree by developing academic writing, presentation, team working and communication skills effectively.

NBS-4008Y

20

INTRODUCTION TO ORGANISATIONAL BEHAVIOUR (2)

The aim of this module is for you to develop an understanding of the structure, functioning, and performance of organisations with particular reference to the behaviour of the individuals and groups who work within them. Specifically, the module aims are to: # Develop an appreciation of the nature and historical development of organisational behaviour (OB). # Introduce key concepts and theories in organisational behaviour. # Develop an understanding of the linkages between OB research, theory, and practice. # Develop analytical and academic writing skills.

NBS-4011Y

20

INTRODUCTION TO QUANTITATIVE METHODS FOR BUSINESS

How do businesses use mathematics and statistics to make strategic decisions? How does a business make use of digital technology to facilitate their operations? You'll be provided with the necessary skills to understand these questions. You'll be introduced to important mathematical and statistical skills which are commonly used in the workplace. Alongside this, you will develop your skills in using spreadsheets and a specialised statistical software package. You will learn to use quantitative techniques to summarise, analyse and interpret data. You will then use this information to make decisions and communicate your results to others in a variety of different ways. You will begin by revising and refreshing some fundamental mathematical concepts. You will then undertake a study of both descriptive and inferential statistics. You will learn the techniques for describing data both graphically and numerically. You will learn which techniques are appropriate in different circumstances. You will learn how to measure uncertainty and why this is necessary. You will then go on to see how it is possible to make decisions about a whole data set by selecting a sample from the population. By gaining an understanding of confidence intervals and hypothesis testing you will see how a business is able to make strategic decisions which are vital to the success of the business. Your learning will be underpinned by relevant examples from the business world. You will learn through a mixture of lectures, and IT-based seminars. You will be assessed on your learning with a computer-based multiple choice maths test (25%), a computer based descriptive statistics test (25%) and a computer based inferential statistics test (50%). On successful completion of the module, you'll have the knowledge and skills to assess relevant business problems in a quantitative manner. You will be able to select an appropriate method of analysis, perform the analysis and interpret the results. These skills will be useful in subsequent years of undergraduate study and also in your future working and personal life.

NBS-4004Y

20

LANGUAGE, CULTURE AND INTERPERSONAL COMMUNICATION

What does interpersonal communication actually involve? This question is central to this module. You will learn that interpersonal communication requires specific intercultural competences, especially when communicating with others who have different sets of assumptions that may lead to misunderstanding, even if the same language is used. We will equip you with ways of thinking about issues such as language, (non) verbal communication, identity, intercultural interpersonal relationships and intercultural transitions. You will also learn that interpersonal communication involves a high level of self-awareness and critical understanding of issues surrounding the concept of identity. Through lectures and seminars, you will delve deeply into how you present yourself to others who are perceived to be different to you. On successful completion of the module, you will have developed greater self-awareness and sensitivity to intercultural understanding so that you are a more effective interpersonal communicator in international or multicultural settings, such as the year abroad, overseas work, global organisations, multinational companies, foreign volunteering placements, etc. The module is delivered in the English language and you don't need to speak a foreign language to take it.

PPLC4012B

20

Students will select 20 credits from the following modules:

If students take part 1 of a PPLB4* module, they may take part 2 as non-credit via the University Language Programme.

Name Code Credits

ADVANCED ENGLISH I - B2 CEFR

Do you want more practice in speaking in English? Do you feel you lack sufficient vocabulary to express yourself well? Do you need help with your pronunciation? Do you have problems with English grammar and writing essays? As a non-native speaker, you will need to already have an upper intermediate/ advanced level of English (IELTS 6.5-7.5 or equivalent) but will want to reach a more competent level. If so, you can take both Advanced English I and II or just module I or just module II. You'll analyse and discuss articles in the media and listen to academic talks and news reports on contemporary topics; through writing tasks, you will have the opportunity to express your ideas in clear and coherent terms, and you will receive personal feedback on your efforts. You will participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You will be able to focus on improving aspects of your pronunciation and grammar as well as expanding your vocabulary. You will also gain a greater understanding of cultural and political issues through topics such as Education and Critical Thinking, Globalisation and The Environment. You will be assessed mid-term, and in the final weeks through a seminar presentation (30%) and listening, reading and writing tasks (70%). By the end of this module you will be able to express yourself more confidently orally, be better able to understand recorded material and will have increased your vocabulary base; you will be more able to read complex texts and write more accurately with fewer grammar errors and greater range of expression. Such language support will be of immense benefit for all aspects of your UEA academic programme, will please your tutors and enable you to obtain higher grades!

PPLB5043A

20

ADVANCED ENGLISH II - B2 CEFR

Do you want more practice in speaking in English? Do you feel you lack sufficient vocabulary to express yourself well? Do you need help with your pronunciation? Do you have problems with English grammar and writing essays? As a non-native speaker, you will need to already have an upper intermediate/ advanced level of English (IELTS 6.5-7.5 or equivalent) but will want to reach a more competent level. If so, you can take both Advanced English I and II or just module I or just module II. You'll analyse and discuss articles in the media and listen to academic talks and news reports on contemporary topics; through writing tasks, you will have the opportunity to express your ideas in clear and coherent terms, and you will receive personal feedback on your efforts. You will participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You will be able to focus on improving aspects of your pronunciation and grammar as well as expanding your vocabulary. You will also gain a greater understanding of cultural and political issues through topics such as Time and Sleep, World Population and Urbanisation and Tourism. You will be assessed mid-term, and in the final weeks through a seminar presentation (30%) and listening, reading and writing tasks (70%). By the end of this module you will be able to express yourself more confidently orally, be better able to understand recorded material and will have increased your vocabulary base; you will be more able to read complex texts and write more accurately with fewer grammar errors and greater range of expression. Such language support will be of immense benefit for all aspects of your UEA academic programme, will please your tutors and enable you to obtain higher grades!

PPLB5044B

20

AN INTRODUCTION TO POPULAR CULTURE IN LATIN AMERICA

From salsa to samba, futbol to capoeira, telenovelas to Tex-Mex: Latin American popular cultures combine Indigenous, African and European elements in unique ways found nowhere else on earth. In this module, you'll examine several Latin American popular cultural forms, and the historical, religious, social and political significance they have for Latin Americans.

PPLH4004B

20

BEGINNERS' ARABIC I

Its aim is the mastery of the alphabet: the script, the sounds of the letters, and their combination into words. Also, it introduces basic Arabic phrases and vocabulary to help you have introductory conversations. You will develop essential speaking, listening, reading and writing skills as well as a solid understanding of the structure of the language in Modern Standard Arabic (MSA). Some aspects of the Arab world and culture(s) are covered.

PPLB4029A

20

BEGINNERS' ARABIC I (SPRING START)

Its aim is the mastery of the alphabet: the script, the sounds of the letters, and their combination into words. Also, it introduces basic Arabic phrases and vocabulary to help you have introductory conversations. You will develop essential speaking, listening, reading and writing skills as well as a solid understanding of the structure of the language in Modern Standard Arabic (MSA). Some aspects of the Arab world and culture(s) are covered.

PPLB4045B

20

BEGINNERS' CHINESE I

Did you know you could speak Mandarin in some way already? Try these: coffee as cah-fay, sofa as sharfah, pizza as pee-sah. Yes! Chinese people say these words pretty much as you do! Do you want to get an insight into Chinese culture? Are you planning an adventurous trip in China to explore the diversity of life and communicate with the local people? Your ears will be exposed to pinyin and you will begin to master the deceptively simple Chinese alphabet. You will open your eyes and mind to acquire meanings by drawing the characters. You will build up your vocabulary incredibly quickly, and soon learn to initiate conversations and read simple texts. You will work with your peers during grammar classes and classroom-based oral seminars which cover introduction to pinyin (pronunciation) and the common tricky sounds, word order, sentences at a basic communicative level, the spelling rules of hanzi (Chinese characters), building up your vocabulary, and topic relevant cultural norms. At the end of the module, there is a brief introduction to the Chinese daily meals and sentences you need to order food from a restaurant. By the end of the module, you will be able to recognize and pronounce pinyin confidently. You will develop knowledge of basic sentences. You will be able to understand simple linguistic rules so that you can carry on learning in the future. You will be able to greet people fluently. NOTE: Please note that students speaking other varieties of Chinese (e.g. Cantonese) are not eligible for this module.

PPLB4034A

20

BEGINNERS' FRENCH I - A1 CEFR

Bonjour, comment ca va? Do you want to understand what this means and how to say it? This module will help you to master basics of French language and communication. This module is perfect for you if you have never studied French before (or have very little experience of it). Throughout the semester, you'll develop reading, listening, speaking and writing skills at the A1 level of the Common European Framework of Reference for Languages (CEFR). This means that you will learn to communicate about yourself and your immediate environment in a set of concrete, everyday situations. You'll be taught in a very interactive and friendly environment, and will often work in pairs or small groups. Your two-hour seminar will focus on listening, reading and writing skills, while the oral hour will help you to develop your confidence in speaking. We'll tackle some grammatical notions in class, but always as a means for you to improve your communication skills. You'll also have opportunities to explore aspects of the cultures where French is spoken thanks to the various documents we will use to develop your linguistic skills (songs, podcasts, leaflets#). You'll be assessed by two course tests: the first will cover listening, reading, and writing skills and the second will cover your speaking skills. On successful completion of this module, you'll be able to understand and use familiar everyday expressions aimed at both the satisfaction of concrete needs, or those used to describe areas of most immediate relevance. You'll be able to introduce yourself and others, ask and answer questions about personal details, and interact in a simple way provided the other person talks slowly and clearly. Please note that students should not have a level of French which exceeds the level of this course. This module is probably not appropriate for you if you have a recent French GCSE at grade C or above, or an equivalent qualification. Please contact the Module Organiser to check this.

PPLB4013A

20

BEGINNERS' FRENCH I - A1 CEFR (SPRING START)

Bonjour, comment ca va? Do you want to understand what this means and how to say it? This module will help you to master basics of French language and communication. This module is perfect for you if you have never studied French before (or have very little experience of it). Throughout the semester, you'll develop reading, listening, speaking and writing skills at the A1 level of the Common European Framework of Reference for Languages (CEFR). This means that you will learn to communicate about yourself and your immediate environment in a set of concrete, everyday situations. You'll be taught in a very interactive and friendly environment, and will often work in pairs or small groups. Your two-hour seminar will focus on listening, reading and writing skills, while the oral hour will help you to develop your confidence in speaking. We'll tackle some grammatical notions in class, but always as a means for you to improve your communication skills. You'll also have opportunities to explore aspects of the cultures where French is spoken, thanks to the various documents we will use to develop your linguistic skills (songs, podcasts, leaflets#). You'll be assessed by two course tests: the first will cover listening, reading, and writing skills and the second will cover your speaking skills. On successful completion of this module, you'll be able to understand and use familiar everyday expressions aimed at both the satisfaction of concrete needs, or those used to describe areas of most immediate relevance. You'll be able to introduce yourself and others, ask and answer questions about personal details, and interact in a simple way provided the other person talks slowly and clearly. Please note that you should not have a level of French that exceeds the level of this course. This module may not be appropriate for you if you have a recent French GCSE at grade C or above, or an equivalent qualification. Please contact the Module Organiser to check this.

PPLB4015B

20

BEGINNERS' GERMAN I - A1 CEFR

Have you ever wished you could order your mulled wine at the Christmas market in German? How would it feel be to be able to introduce yourself in German or survive a basic conversation in the language? Or do you simply want to understand what makes the Germans, the Austrians or the Swiss tick? These questions highlight the central learning achieved within this module. Our beginners' course in German is perfect if you have very little or no prior knowledge of the language. You will gain the confidence to use German in basic conversations as you develop a first understanding of German sounds and essential grammar. You will build up a bank of key vocabulary to survive in real-life situations. You will also gain a greater awareness of German traditions and ways of thinking to help you make sense of a country that is deeply rooted in the heart of Europe. In a relaxed environment you will participate in classroom-based activities, working in pairs and groups to try out and be creative with new sounds, words and phrases. The fun of language learning will never be far away and promises to give you the confidence to make the first steps in German. As well as speaking and listening to each other you will discover the joy of understanding an authentic German text and to write an amazing first paragraph in German. A first course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest. Please note that you should not have a level of German that exceeds the level of this course.

PPLB4018A

20

BEGINNERS' GREEK I - A1 CEFR

Greek is one of the official languages of the EU and is spoken by about 11 million people in Greece, Cyprus, and in various communities throughout the world. You'll be surprised by the number of Modern Greek words that are already familiar to you, including scientific and technical vocabulary. Greek also opens the door to a unique and fascinating culture. UEA is one of the few British Universities offering Modern Greek, so stand out from the crowd and go for Greek. If you have little or NO prior experience of Greek, then this module is for you. On this module you'll develop your reading, writing, listening and speaking skills. You'll be equipped with the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. You'll also have opportunities to explore aspects of the cultures where Greek is spoken. Particular emphasis will be placed on your acquisition of a sound knowledge of grammar. By the end of this module you will be able to: converse/read and write on the following topics: Meeting people Food and drink: Eating with friends Shopping for food and drink Shopping for clothes Writing postcards/notes Please note that if you are found to have a level of knowledge in a language that exceeds the level for which you have enrolled, you may be asked to withdraw from the module at the Teacher's discretion. Please note that this is a subsidiary language module. Very occasionally, subsidiary language modules may need to be cancelled if there are low levels of enrolment.

PPLB4036A

20

BEGINNERS' ITALIAN I - A1 CEFR

You already have a smattering of Italian. Think of 'latte', 'panino' and 'tiramisu'! Would you like to find out more, learn to pronounce words like 'bruschetta' and 'ciabatta' correctly? How about learning to get by on holiday or working in Italy, while sampling the abundant cultural and culinary delights? This is a beginners' course in Italian assuming no prior knowledge of the language or minimal familiarity (see above). You'll learn to communicate simply but effectively in basic conversations and understand the relevant details of announcements and notices around you. You'll master the essential grammar and vocabulary to enable you to express yourself clearly and not feel tongue tied when immersed in the hustle and bustle of Italian life. On your language journey you'll encounter the culture of different Italian regions. They all have something special to offer, from world class design to dramatic adventure terrain, and with your new language skills you'll be ready to explore and connect with people. In the classroom you'll start talking Italian straight away, often working in pairs and small groups. As you will all have different strengths you'll practise and exchange ideas in a mutually supportive environment. The course encourages success by providing thorough coverage of grammar and vocabulary via interesting and relevant contexts. A variety of writing tasks in class and for homework will help you to build up new skills and listening to a variety of recordings will build your confidence. Games, role-play and regular feedback and advice on learning strategies will lead to a very positive language experience. By the end of this module you'll be able to express yourself simply but competently in Italian. You'll no longer be afraid of unfamiliar material in real life situations and you'll be ready to give it a go. The valuable experience of learning another language will pay dividends in other areas of academic and personal life too. This module is an introduction to Italian but you can continue your Italian journey by taking the Beginners' Italian II module in the spring semester. Please note that if you are found to have a level of knowledge in a language that exceeds the level for which you have enrolled, you may be asked to withdraw from the module at the Teacher's discretion. Please note that this is a subsidiary language module. Very occasionally, subsidiary language modules may need to be cancelled if there are low levels of enrolment.

PPLB4038A

20

BEGINNERS' JAPANESE I

Do you want to explore Japanese culture or travel to Japan? Would you like to enhance your career opportunities? This is a beginners' course in Japanese assuming little or no prior experience or knowledge of the language. In this module, you'll learn reading, writing, listening, and speaking skills. You'll gain the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where Japanese is spoken. Particular emphasis will be placed on your acquisition of a sound knowledge of grammar. Please note that this is a subsidiary language module. Very occasionally, subsidiary language modules may need to be cancelled if there are low levels of enrolment. Please note that if you are found to have a level of knowledge in a language that exceeds the level for which you have enrolled, you may be asked to withdraw from the module at the Teacher's discretion.

PPLB4040A

20

BEGINNERS' JAPANESE I (SPRING START)

Do you want to explore Japanese culture or travel to Japan? Would you like to enhance your career opportunities? This is a beginners' course in Japanese assuming little or no prior experience or knowledge of the language. In this module, you'll learn reading, writing, listening, and speaking skills. You'll gain the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where Japanese is spoken. Particular emphasis will be placed on your acquisition of a sound knowledge of grammar. Please note that this is a subsidiary language module. Very occasionally, subsidiary language modules may need to be cancelled if there are low levels of enrolment. Please note that if you are found to have a level of knowledge in a language that exceeds the level for which you have enrolled, you may be asked to withdraw from the module at the Teacher's discretion.

PPLB4042B

20

BEGINNERS' RUSSIAN I - A1 CEFR

Winston Churchill once said that 'Russia is a riddle wrapped in a mystery inside an enigma'. Russia gave the world Tolstoy, Dostoevsky, Shostakovich, Chagall and borsch! Would you like to know more about the largest country in the world and unwrap some of the mysteries of its history, culture and politics through its language? This is a beginners' course in Russian assuming little or no prior experience or knowledge of the language. In the first week you'll acquaint yourself with the Russian alphabet (it's not that different) and learn to read Russian. At the end of the course you'll know all the basics of Russian grammar, will be able to read simple texts and to use your speaking skills in real-life situations (in case you find yourself lost in Red Square)! You'll participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You'll be able to improve and develop your grammar and vocabulary skills through watching Russian films, reading newspaper articles and short stories, discussing their content and expressing your opinion.

PPLB4043A

20

BEGINNERS' SPANISH I - A1 CEFR

Do you want to learn a new language? Do you want to access the Spanish-speaking world? Are you about to travel through Spain or any Spanish-speaking country in Latin America? Then, it#s the right time to enrol to Beginners# Spanish I. This module will improve your academic education and will provide you with the confidence to advance towards intermediate and advanced levels. It sounds good, doesn't it? You will develop your reading, writing, listening and speaking skills and you will have the opportunity to receive personal feedback on all your efforts. You will take part in classroom-based activities, working in pairs and small groups exchanging ideas and supporting each other in the process of learning the language. You will also be able to focus on real life situations as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where Spanish is currently the main language. By the end of this module, you will have the linguistic competence necessary to understand and use common, everyday expressions and simple sentences, to address immediate needs. If you have a recent Spanish GCSE grade C or below, or an international equivalent, then this module is appropriate for you.

PPLB4022A

20

BEGINNERS' SPANISH I - A1 CEFR (SPRING START)

Do you want to learn a new language? Do you want to access the Spanish-speaking world? Are you about to travel through Spain or any Spanish-speaking country in Latin America? Then, it#s the right time to enrol to Beginners# Spanish I. This module will improve your academic education and will provide you with the confidence to advance towards intermediate and advanced levels. It sounds good, doesn't it? You will develop your reading, writing, listening and speaking skills and you will have the opportunity to receive personal feedback on all your efforts. You will take part in classroom-based activities, working in pairs and small groups exchanging ideas and supporting each other in the process of learning the language. You will also be able to focus on real life situations as well as the ability to communicate effectively in those situations. There will also be opportunities to explore aspects of the cultures where Spanish is currently the main language. By the end of this module, you will have the linguistic competence necessary to understand and use common, everyday expressions and simple sentences, to address immediate needs. If you have a recent Spanish GCSE grade C or below, or an international equivalent, then this module is appropriate for you.

PPLB4024B

20

DISCOURSE AND POWER

Why may politicians say that andquot;'immigration is a problemandquot; rather than andquot;immigrants are a problemandquot; and why am I addressing you as andquot;youandquot; rather than andquot;the studentsandquot; throughout this module outline? Can there be unbiased news reporting? In this module you will explore some of these questions and how the language and images that make up our texts and interactions reflect their purpose in specific contexts. We will explore the powerful expressive means by which agency, responsibility and blame are attributed to or removed from key players in the language of media, advertising and politics. We will see how the representation of events affects and is affected by ideology and socio-cultural assumptions and by the power relationship between individuals and social groups. Essentially, this module is for those who are curious about the practical impact of expressive choices in everyday written and oral communication and wish to find out more about the creative but also manipulative power of language in context (discourse). By the end of this module, you will have learnt how particular linguistic and visual patterns may be used to report, persuade or instruct. You will have acquired the skill to critically assess and challenge others' perspectives, attitudes and values but also consider more critically how you may produce or change your language to achieve your desired aims, from increasing the cohesion of your writing to producing a more engaging website. These are highly valuable skills in any work environment. In the seminars, you will be encouraged to apply the new analytical tools presented in the lecture and you will be able to select your own material for analysis for formative exercises and the final assignment so that it relates to your studies and interests.

PPLL4011B

20

GLOBALISATION AND FRENCH CULTURAL IDENTITY (LEVEL 4)

Do you want to explore what makes the French so French? Is there any such thing as a French cultural exception? How has society and the relationship between the French and the French state or religion evolved over time and how has that shaped social behaviours, attitudes, laws, and values in France? These are some of the questions that will be the subjects of this module, which is available to students with or without some prior knowledge of the French language. By taking this module, taught and assessed in English, you will gain a deeper understanding of French society and important aspects of its institutions. You will understand France's attempts to retain its cultural identity, despite trends of homogenisation. You will look at themes such as education, arts, politics, literature, and thought, and examine questions such as the role of the state, the support of the film industry, the history and legacy of Cartesian reasoning, and centralisation and universalism. Those themes will be discussed, sometimes challenged, through the exploration of a range of illustrations, documents and readings. By the end of this module, you'll have developed awareness of important and structuring features of French culture, and you'll have developed intercultural skills. If you are a student in international relations, you will have a better understanding of what influences social and political representations, constructions and decisions. As a student of languages, you will be able to support your comprehension and expression skills by a thorough understanding of the French culture.

PPLF4006B

20

HUMANITARIAN COMMUNICATION

This module will critically explore changing trends in humanitarian communication by both the international news media and development actors. This will include a critical review of media coverage of development and poverty in the Global South and the role and responsibility of journalists reporting about humanitarian crises. We will also explore conventional strategies of humanitarian communication used by development charities, such as 'pornography of poverty', as well as more contemporary issues such as the role of celebrities, social media and the rise of 'post-humanitarian' communication. With case studies ranging from Live Aid to Kony 2012, you will be introduced to key concepts and theoretical approaches cutting across a range of disciplines. This module also contains an integral practical skills component. Speakers from leading Non-Governmental Organisations and experienced practitioners will share their insights about the everyday complexities of humanitarian communication and a number of workshops will focus on a relevant hands-on skills such as blogging and the basics of development photography.

DEV-4008B

20

INTERMEDIATE ARABIC I

An intermediate course in Arabic is for those students who have taken Beginners' Arabic I and II or who have a GCSE in the language. In this module you will build on, and further enhance, existing reading, writing, speaking and listening skills. A key component is the exploration of themes that develop interculturality. Specific aspects of language are revisited and consolidated at a higher level. The emphasis lies on enhancing essential grammar notions and vocabulary areas in meaningful contexts, whilst developing knowledge of contemporary life and society that focuses on culture and current affairs. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module at the Teacher's discretion.

PPLB5035A

20

INTERMEDIATE FRENCH I - A2 CEFR

The four elements you will study in this intermediate French module are: Listening Comprehension, Writing, Translation and Grammar. While the emphasis is on comprehension, the speaking and writing of French are also included. You should have pre A level experience (or equivalent) of French and wish to develop this to a standard comparable to A level/Baccalaureate /B1 in the Common European Framework of Reference (CEFR). You should not have a level of French that already exceeds the level of this module and should not have already studied AS or A level French/Baccalaureate/Level B1 in the CEFR.

PPLB5150A

20

INTERMEDIATE GERMAN I - A2.1 CEFR

Would you like to take your basic German skills to a higher level? Wouldn't it be tempting to be able to express a range of feelings in German? Or take part in simple discussions and manage to hold your own? Fancy presenting a cultural event in your country to a native German speaker? This module is perfect if you have already completed Beginners modules or have sufficient pre-A-level experience of German but not if you are already working at a higher level than this. You will become more competent and confident in conversation with others as you explore essential grammar and vocabulary at a higher level. You will learn how to express opinions and preferences in a more complex way and how to master the skill of agreeing and disagreeing. You will gain the confidence to present to a small audience and shine in the process of it. During this module you will develop your understanding of the German way of thinking through shining a light at cultural traditions and events. In a relaxed environment you will participate in classroom-based activities, working in groups to try out and be creative with new words and phrases. The fun of language learning will never be far away and promises to give you the confidence to hold your own in basic discussions and presentations. As well as speaking and listening to each other you will apply a range of strategies to help you produce and understand longer texts. A basic intermediate course in German will enable you to add a vital skill to your CV. At this crucial political and cultural moment in time the study of the German language and culture will without doubt make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest.

PPLB5151A

20

INTERMEDIATE GREEK I

Greek is one of the official languages of the EU and is spoken by about 11 million people in Greece, Cyprus, and in various communities throughout the world. You will be surprised by the number of Modern Greek words that are already familiar to you, including scientific and technical vocabulary. Greek also opens the door to a unique and fascinating culture. UEA is one of the few British Universities offering Modern Greek, so stand out from the crowd and go for Greek. If you have a GCSE in Greek (or equivalent experience, i.e. Greek Beginners II) this module is for you. This module will enable you to build on, and further enhance, existing reading, writing, speaking and listening skills. A key component is the exploration of themes that develop interculturality. You will consolidate at a higher level, specific aspects of the language. The emphasis will lie on enhancing essential grammar notions and vocabulary areas in meaningful contexts, whilst you will develop knowledge of contemporary life and society that focuses on culture and current affairs. You will enhance your reading, writing, listening and speaking skills. The aim is to equip you with the linguistic understanding of a number of real life situations, as well as the ability to communicate effectively in those situations. Particular emphasis is placed on acquiring a sound knowledge of grammar. By the end of this module you will be able to: discuss/read and write on the following Topics: Leisure / culture/sports Travel / Car Hire Meeting people (2) (formal-informal)/Receive a guest/visito Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Please note that students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

PPLB5157A

20

INTERMEDIATE ITALIAN I

Do you want to delve further into the cultural mosaic that is Italy and discover more about 'La Dolce Vita'? Do you want to engage with the country, its language, its people, their way of life and culture, and discover what makes them tick? Take your Italian to the next level, consolidate your skills and move away from basic conversations to real debate and dialogue. In a relaxed and friendly collaborative environment you will participate in classroom activities to boost your confidence and enable you to engage with authentic Italian recordings and texts. Reading and writing texts will be more complex and take for granted references, context, and levels of understanding that are challenging but very rewarding. Regular feedback will help build your confidence and working in pairs and small groups will allow you to share your particular strengths with other students and really enjoy the process at the same time. You will be encouraged to find your own successful learning strategies and do research outside the classroom using the internet and other valuable language resources. By the end of this module you'll have covered most of the tenses and will have started studying the subjunctive mood in order to express your opinions in a more subtle way. You;ll learn the capacity for sophisticated handling of the language, improve your vocabulary through an innovative approach to self- study, and be confident enough to initiate real communication when visiting Italy for business or pleasure. You should have completed the Beginners' Italian one and two modules at UEA or have GCSE level Italian or the equivalent before starting this module. You should not already have a level of Italian that exceeds the level of this module. This is not suitable for you if you've already studied Italian for several years at another university or college.

PPLB5039A

20

INTERMEDIATE JAPANESE I

Do you want to explore Japanese culture or travel to Japan? Or would you like to enhance your career opportunities? An intermediate course in Japanese for those students who have taken Beginners' Japanese I and II or who have a GCSE or similar qualification in the language. You will build on, and further enhance, existing reading, writing, speaking and listening skills. A key component is the exploration of themes that develop interculturality. Specific aspects of language are revisited and consolidated at a higher level. The emphasis lies on enhancing essential grammar notions and vocabulary areas in meaningful contexts, whilst developing knowledge of contemporary life and society that focuses on culture and current affairs.

PPLB5060A

20

INTERMEDIATE RUSSIAN I

Winston Churchill once said: 'Russia is a riddle wrapped in a mystery inside an enigma'. Russia gave the world Tolstoy, Dostoevsky, Shostakovich, Chagall and borsh! Would you like to know more about this largest country in the world and unwrap some of the mysteries of its history, culture and politics through its language? This course is intended for students who completed UEA Beginners' Russian Course or who have studied Russian before, but not those who are working at a higher level in the language. You should be able to read and write in the language and should be familiar with the basics of Russian grammar. You'll participate in classroom-based activities, often working in pairs and groups, exchanging ideas and supporting each other in your exploration of Russian language, literature and history. You'll get acquainted with finer and more nuanced aspects of Russian grammar and stylistic usage. You'll be able to further improve and develop your grammar and vocabulary skills through watching Russian films, reading newspaper articles and short stories, discuss their content and express your opinion. A Russian language course on your CV will give you an advantage over other graduates; it will also help if you are interested in seeking work opportunities in Eastern Europe, Russia and the countries of the former Soviet Union. In the current political and cultural situation, the course will help you to become a more informed global citizen whatever your specialisation or area of interest.

PPLB5158A

20

INTERMEDIATE SPANISH I - A2 CEFR

When studying this module, you'll already have taken beginners' Spanish modules or be at GCSE level, but not exceeding this. You'll be introduced to aspects of the Spanish language, in a variety of cultural contexts. It will enable you to converse with native Spanish speakers, read and understand specific information in short texts starting at intermediate level. Through Spanish, you'll learn to present information and engage in discussions. Using popular cultural forms such as film and media, you'll develop your reading, writing, listening and speaking skills. Upon successfully completion of this module, you will have achieved a higher-intermediate level of Spanish.

PPLB5152A

20

INTRODUCTION TO BRITISH SIGN LANGUAGE I

How would you converse with someone who is deaf? At work? In school? In an emergency? How can you avoid typical faux pas due to ignorance of a different culture? Can a 'signed'/'visual' language 'convey as adequately' as a 'spoken' language? These questions highlight the central learning achieved in this module. This is a course in British Sign Language assuming no prior, or minimal knowledge of the language. Throughout the course you will discover aspects central to the Deaf World and its Culture, and how to communicate through a unique 'visual' language, a language that uses your hands and body to communicate! Teaching and learning strategies involve signed conversation (from early on), role-play, and lots of games and exercises that make a truly 'fun and enjoyable' module to take. You will learn a little about the history of the Deaf and Sign Language itself, and its long battle to be recognised. You will discover how using your body and hands can be an exciting and meaningful way of communicating. You will acquire a wide range of easily usable vocabulary, a deeper look into various features that make the language unique, and very different to spoken languages. On successful completion of this module you will have developed knowledge and skills that will enable you to communicate with a Deaf person. You will be able to take your British Sign Language studies onto the next level, broadening your knowledge and developing further, the skill within this amazing 'Visual' language. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

PPLB4031A

20

INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)

How would you converse with someone who is deaf? At work? In school? In an emergency? How can you avoid typical faux pas due to ignorance of a different culture? Can a 'signed'/'visual' language 'convey as adequately' as a 'spoken' language? These questions highlight the central learning achieved in this module. This is a course in British Sign Language assuming no prior, or minimal knowledge of the language. Throughout the course you will discover aspects central to the Deaf World and its Culture, and how to communicate through a unique 'visual' language, a language that uses your hands and body to communicate! Teaching and learning strategies involve signed conversation (from early on), role-play, and lots of games and exercises that make a truly 'fun and enjoyable' module to take. You will learn a little about the history of the Deaf and Sign Language itself, and its long battle to be recognised. You will discover how using your body and hands can be an exciting and meaningful way of communicating. You will acquire a wide range of easily usable vocabulary, a deeper look into various features that make the language unique and very different to spoken languages. On successful completion of this module you will have developed knowledge and skills that will enable you to communicate with a Deaf person. You will be able to take your British Sign Language studies onto the next level, broadening your knowledge and developing further, the skill within this amazing 'Visual' language. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

PPLB4033B

20

INTRODUCTION TO JAPAN

Would you like to explore Japanese culture and society? Are you curious and would you like to travel to Japan? Your module is designed to offer a critical overview of changes occurring in contemporary Japanese culture and society. Taught in English, you will be introduced to major aspects of the history, society, cultures, and global position of Japan. You'll take a fresh look at stereotypes associated with Japan. You will be provided with a good all-round basic knowledge of Japan that will be of value both to students intending to major in Japanese and those interested in Japan. No knowledge of Japanese language is required. Topics such as overview of Japanese history from ancient to modern times, geography, contemporary politics and economics, society, education, and traditional and contemporary culture will be considered. Exercises and discussions in class will enhance your understanding and motivation to studying Japan in its global and cultural context.

PPLJ4029B

20

INTRODUCTION TO POLITICAL COMMUNICATION

Trump's Tweets, Corbyn's "fans", and personalised campaign messages sent by algorithms#political communication has changed drastically in the last five years. Pundits and some scholars warn of serious dangers to democracy. What are the tricks of the trade in modern political communication and how different are they from those of the past? How does one now succeed to get across a message and gain support? Should we be worried about the implications for political discourse and decision-making? This module will enable you to critically assess the role of communication in national and international politics and help you understand the dynamics among political actors, media and citizens in opinion formation and decision-making. This is a professional practice module in which you will gain skills relevant to the conduct of political communications and to many other work environments, as well as experience working in a team on a task that requires critical thinking and collaborative strategizing. This module is ideal for anyone interested in working in politics, diplomacy, journalism, marketing, or for advocacy or activist civil society groups. Ideas about the power of communications and the ways that various political actors use that power are at the heart of this module. You'll examine how these actors use the media in political communications. Lectures and readings will cover media effects, how political communication has changed with changes in media technology, branding and celebrity in politics, and soft power with political communication at the international level, as well as the tools used by various political actors, such as political parties or civic movements. Lectures are interactive, using an audience response system and open discussion. Seminar activities include practical tasks as well as ones to enhance understanding of the readings. The first assessed work is a group project in which you will play the role of junior analysts in a communications consultancy and you will work together to assess the political communications of a real political actor, your "client", producing a report and presentation that includes recommendations for improvement. The second is an essay that gives you the chance to develop your ability to analyse and synthesise. By the end of this module you will be able to identify and describe the actors and their interests in a given political communications contexts, as well as formulate and articulate clear arguments about the relationships between political actors and the media in relation to power and agency. You will have gained experience in a simulated work scenario that will give you skills transferable across a number of professions as you will have delivered analysis and recommendations in a professional-style presentation and report. You will also be able evaluate political communications' role in an international context, something increasingly necessary in the ever more globalized world both for political and corporate actors.

PPLM4001B

20

POST A-LEVEL GERMAN 1/I - B1.1 CEFR

Would you like to become a more fluent German speaker who is able to deal with most situations whilst travelling? Do you need the confidence to survive a work placement abroad or a term at a German university? Or maybe you are keen to learn how to write an essay or deliver a short presentation German style. This advanced course in German is perfect if you have completed both intermediate modules or have A-level experience in German but not if you are already working at a higher level than this . You will become more independent in conversation and discussion with others as you start to study grammar at an advanced level. You will learn how to build up an argument in German and describe and evaluate basic statistical information with confidence. During this module you will improve your understanding of the German way of thinking through looking at and evaluating conventions in the world of work and at universities in German-speaking countries. In a relaxed environment you will participate in classroom-based activities, working in groups to experiment with more advanced grammar. There will be plenty of opportunities to present and discuss topics within the safety of small peer groups. Throughout the module there will be a strong emphasis on understanding more complex authentic texts and audio-visual material. We will set you regular written tasks to build up what it needs to produce a perfect essay. A first advanced course in German will add a rare and therefore highly valued skill to your CV. It allows you to work and study abroad with more confidence. At this crucial political and cultural moment in time the study of the German language and culture will make you a more attractive graduate and informed global citizen, whatever your specialism or area of interest.

PPLB4020A

20

Students must study the following modules for 60 credits:

Name Code Credits

HUMAN RESOURCE MANAGEMENT

If you become a manager of people, how will you look after those in your team, department or wider organisation? Will you seek to empower, encourage and energise your staff? How will you deal with conflict and management control? You'll have the chance to examine a range of approaches to managing people across a variety of organisational contexts and issues. By doing so, you'll discover valuable insights into the way that organisations work and the impact that different human resource management approaches can have on organisations, people and business. You'll learn about the strategic significance of human resource management for competitive advantage, and particularly the processes to recruit, reward and retain the staff your organisation needs. You'll also explore contemporary issues about managing employees against a background of change and internationalisation. On successful completion of the module, you'll have gained insight into the ways that organisations deal with their workforce. You'll have developed skills and knowledge that will help equip you for future management practice. And you'll learn useful lessons about job markets and how to get and grow in the job you desire.

NBS-5011Y

20

INTERCULTURAL COMMUNICATION IN PRACTICE

Have you ever thought about what you could do to improve the world? We will explore how you can become a more informed and engaged global citizen by developing your intercultural and citizenship competences. You will develop the knowledge, critical understanding, values and attitudes that can be mobilised and deployed in a broad range of fields involving intercultural communication. The seminars will be highly interactive and the assessment will involve practical projects. A distinctive feature of this module is the practical understanding and application of concepts to specific intercultural issues and global challenges in critically reflective teaching sessions. The teaching will offer a balance between practice and theory and classroom sessions will include group work activities and public lectures, and you will enhance your opportunities to gain employment where intercultural communication to real-life contexts is required. By the end of this module you will have developed the ability to employ effective and persuasive arguments in the formulation of solutions to real global challenges. The module will be delivered in English and you don't need to speak a foreign language to take it.

PPLC5168A

20

PRINCIPLES OF MARKETING

You'll be given a general introduction and foundational grounding to Marketing. You'll be concerned with marketing functions of an organisation and seek to develop awareness and understanding of marketing as an integrated business activity. You'll focus on the theoretical frameworks which underpin an organisation's responses to market demand. Additionally, you'll consider examples of marketing programmes for a variety of organisational contexts to provide an industry perspective to theory.

NBS-4006Y

20

Students will select 60 credits from the following modules:

Students could be considered for Intermediate language modules if appropriate, in consultation with the Course Director. Students must select two modules in SEM2 and one in SEM1.

Name Code Credits

ADVANCED ENGLISH I - B2 CEFR

Do you want more practice in speaking in English? Do you feel you lack sufficient vocabulary to express yourself well? Do you need help with your pronunciation? Do you have problems with English grammar and writing essays? As a non-native speaker, you will need to already have an upper intermediate/ advanced level of English (IELTS 6.5-7.5 or equivalent) but will want to reach a more competent level. If so, you can take both Advanced English I and II or just module I or just module II. You'll analyse and discuss articles in the media and listen to academic talks and news reports on contemporary topics; through writing tasks, you will have the opportunity to express your ideas in clear and coherent terms, and you will receive personal feedback on your efforts. You will participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You will be able to focus on improving aspects of your pronunciation and grammar as well as expanding your vocabulary. You will also gain a greater understanding of cultural and political issues through topics such as Education and Critical Thinking, Globalisation and The Environment. You will be assessed mid-term, and in the final weeks through a seminar presentation (30%) and listening, reading and writing tasks (70%). By the end of this module you will be able to express yourself more confidently orally, be better able to understand recorded material and will have increased your vocabulary base; you will be more able to read complex texts and write more accurately with fewer grammar errors and greater range of expression. Such language support will be of immense benefit for all aspects of your UEA academic programme, will please your tutors and enable you to obtain higher grades!

PPLB5043A

20

ADVANCED ENGLISH II - B2 CEFR

Do you want more practice in speaking in English? Do you feel you lack sufficient vocabulary to express yourself well? Do you need help with your pronunciation? Do you have problems with English grammar and writing essays? As a non-native speaker, you will need to already have an upper intermediate/ advanced level of English (IELTS 6.5-7.5 or equivalent) but will want to reach a more competent level. If so, you can take both Advanced English I and II or just module I or just module II. You'll analyse and discuss articles in the media and listen to academic talks and news reports on contemporary topics; through writing tasks, you will have the opportunity to express your ideas in clear and coherent terms, and you will receive personal feedback on your efforts. You will participate in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of the language. You will be able to focus on improving aspects of your pronunciation and grammar as well as expanding your vocabulary. You will also gain a greater understanding of cultural and political issues through topics such as Time and Sleep, World Population and Urbanisation and Tourism. You will be assessed mid-term, and in the final weeks through a seminar presentation (30%) and listening, reading and writing tasks (70%). By the end of this module you will be able to express yourself more confidently orally, be better able to understand recorded material and will have increased your vocabulary base; you will be more able to read complex texts and write more accurately with fewer grammar errors and greater range of expression. Such language support will be of immense benefit for all aspects of your UEA academic programme, will please your tutors and enable you to obtain higher grades!

PPLB5044B

20

FILM AND SOCIETY IN LATIN AMERICA (LEVEL 5)

You'll examine Latin American film with an emphasis on popular genres, such as horror, wrestling, melodrama, science fiction and vampire movies. Despite attracting the largest audiences in Latin America, these genres have only attracted academic attention in the twenty-first century. Through these films, you'll study prominent issues and controversies in Latin America, such as migration, dictatorship, racism, relations with the United States, gay rights, gender and prejudice. This will develop your inter-cultural awareness by actively engaging with the history and culture of the region as represented in film.

PPLH5155A

20

ASPECTS OF JAPANESE COMMUNICATION (LEVEL 5)

You'll be introduced to aspects of Japanese language and communication, through the study of authentic materials such as TV programmes, magazine excerpts, and newspaper extracts. You'll explore how the language is used in real life and how it functions differently according to various contexts in Japanese society. Aspects will include the study of dialects, importance of politeness, differences between formal/informal expression, variations in gender and age, written/spoken Japanese, usage of aspect/modality as well as nonverbal communication. This will allow you to consolidate your knowledge of the language, including knowledge acquired during the year abroad. You will also be introduced to a poster design software in order to present your work for the module. Although the module is taught in English, some basic knowledge of the Japanese language is desirable.

PPLJ5157A

20

CONTEMPORARY JAPANESE SOCIETY

In this module, you'll analyse contemporary Japanese society using topical issues in Japan and deepen your understanding of the country and people. All lectures are conducted in English. Throughout the module, you'll learn about various topical issues such as family, gender and education, uncover the roots behind these and develop your findings and ideas into a discussion. You'll use various materials including academic articles and digital resources including online news articles and audio-visual materials. Through not only reading the news but also considering the stories in depth and the reasons behind the issues happening in Japan, you'll develop and improve your research and analytical skills. You'll also be able to discern and compare similarities and differences between Japanese culture and society and your own country.

PPLJ5012B

20

DIGITAL MEDIA AND SOCIETY

For better or worse, new digital technologies are hyped at having revolutionised society. This module will provide students with an introduction to the ways in which the internet and other digital technologies are (and are not) affecting society from theoretical and empirical perspectives, and how society shapes technology. Topics covered include: the evolution of the internet; the andquot;network societyandquot;; regulating new media; the radical internet and terrorism; social networking, blogs and interactivity; culture and identity in the digital age; and how the internet affects politics and the media.

PPLM5053A

20

ENGLISH ACADEMIC WRITING SKILLS

Do you need help in organising your writing and expressing your thoughts clearly? Would you like to gain the tools and confidence to write more clearly and fluently, leading to better grades and greater satisfaction with your work? In this module you will learn how to structure academic essays and how best to write logically organised paragraphs. You will have practice in summarising and paraphrasing material from sources that you have read to ensure you can capture the essential points of a writer's argument and avoid any form of plagiarism. This will include help with ways to manage the referencing of sources. There will be a focus on vocabulary throughout the course and you will be set tasks to direct you to appropriate academic language; and you will have help in using a range of cohesive devices to link ideas within and between paragraphs. It is also likely that the class will need some remedial work on a specific area of grammar occasionally, and the tutor will allow time in class to deal with such issues. Naturally, you will be required to complete weekly homework assignments in addition to any reading and writing you do in the classroom, and you will receive regular feedback. Please note that very occasionally subsidiary language modules may be cancelled due to low enrolment. Also students who are found to have a level of knowledge that exceeds the level for which they have enrolled may be asked to withdraw from the module, at the Teacher's discretion.

PPLB5045B

20

FRANCE, FRANCOPHONIE AND THE WORLD (LEVEL 5)

Today, French is still spoken on all 5 continents. Whether you are interested in language, culture, history, or politics of the French-speaking world, this module is perfect to expand your awareness of those aspects beyond the Hexagon. You'll study the origins of the Francophonie and discuss the relevance of the organisation. Studying the variety of contexts and societies in the French-speaking world today will allow you not only to contrast situations but also to understand important challenges and the role and impact of policies at different levels, from local administration to international relations. You will study key events and personalities and explore many important cultural aspects. You will analyse a range of material, in English, that will include newspaper and magazine articles, television, and radio programmes and will also learn from academic journals on the topics. At the end of this module, you will have a broader understanding of the cultural, historical, economic, linguistic, and geopolitical links between France, its overseas territories and the rest of the French-speaking world. Teaching and assessment will be in English.

PPLF5175A

20

GLOBALISATION AND FRENCH CULTURAL IDENTITY (LEVEL 5)

Do you want to explore what makes the French so French? Is there any such thing as a French cultural exception? How has society and the relationship between the French and the French state or religion evolved over time and how has that shaped social behaviours, attitudes, laws, and values in France? These are some of the questions that will be the subjects of this module, available for students with or without any prior knowledge of the French language. By taking this module, taught and assessed in English, you will gain a deeper understanding of French society and important aspects of its institutions. You will understand France's attempts to retain its cultural identity despite trends of homogenisation. You will look at themes such as education, arts, politics, literature, and thought, and examine questions such as the role of the state, the support of the film industry, the history and legacy of Cartesian reasoning, centralisation, and universalism. Those themes will be discussed, sometimes challenged, through the exploration of a range of illustrations, documents, and readings. By the end of this module, you'll have developed awareness of important and structuring features of French culture and you'll have developed intercultural skills. If you are a student in international relations, you will have a better understanding of what influences social and political representations, constructions, and decisions. As a student of languages, you will be able to support your comprehension and expression skills by a thorough understanding of the French culture.

PPLF5006B

20

INTERNATIONAL RELATIONS THEORY

What does the world look like to a Marxist, or a liberal, or a feminist, or a realist? We all hold particular ideas about how the world works: about why certain events happen, who the key actors in the international system are, and whether it is even possible to change things for future generations. Theories of International Relations (IR) attempt to capture these assumptions, explaining the world in different ways to others. You will explore how the discipline of IR emerged in the early 20th century, before investigating the very different theories which have shaped, and sometimes dominated, academic and policy makers' ideas about how the world actually works.

PPLI5059A

20

INTRODUCTION TO JAPANESE POPULAR CULTURE (LEVEL 5)

Japanese popular culture is now a global phenomenon. To understand how this came about, you will study the topic in terms of theories of social, economical, and historical analysis. You will learn about various cultural forms and practices, including manga/anime, media, art, and music in Japan, as seen from different perspectives. You will also discuss and critically analyse the role of Japanese popular culture within and outside of Japan. Your seminars will consist of three main parts: lectures, original audio/video materials, and group discussion or activities. Your contribution to weekly discussion/activities is essential. Lectures, reading materials, and assessments will all be in English. On successful completion of this module, you will have a good understanding of the main genres of Japanese popular culture, and be able to further explore your own interests academically in any form of Japanese popular culture.

PPLJ5147A

20

LANGUAGE AND POLITICS

Is political language use always biased, untrue and misleading? How can we distinguish between 'genuine' political communication and propaganda? You'll study examples of topical and historical language use in politics and learn to use key analytical tools from rhetoric, linguistic pragmatics, semantics and discourse analysis that will enhance your ability to analyse varieties of political discourse in action, including the numerous forms of media involvement in political processes, and to compare historical and contemporary discourse data.

PPLL5015B

20

LANGUAGE AND SOCIETY

Do accents define us? Do we need to change how we speak depending on who we are speaking to? Is language sexist? These are key questions to consider when think about sociolinguistics, the study of language and society. After all, Language is a powerful thing, an aspect of human behaviour that both defines and reflects the cultural norms of different societies. Our aim is to provide an introduction to sociolinguistics and throughout the module you will discover a wealth of different approaches to analysing language in relations to many different social variables, such as class, gender or social distance. You'll gain a firm grounding in sociolinguistic frameworks, methods and concepts, and also learn how to communicate linguistic ideas, principles and theories by written, oral and visual means. You'll begin with an overview of the field of sociolinguistics and key social variables. You'll then delve deeper, uncovering core concepts such as dialectology, Code-switching, genderlects, language policy, multilingualism, and interpersonal dynamics. By looking at the different methods and types of evidence used by sociolinguists, you'll become proficient in the different ways of working in this fascinating subject. Learning will be through a mixture of seminars and self-directed study. Seminars will include practical opportunities to practice your skills in linguistic analysis. You'll be assessed though coursework (100%), but will present your research for your coursework during the module as part of the formative assessment. The module is open to anyone interested in learning more about sociolinguistics, and you do not need to be studying a language to take this module - just have an interest in language and how we use it. On successful completion of the module, you'll have the knowledge and skills to take your understanding of language and society, and how we communication and interpret this communication, and apply it to many different areas of study. You'll develop your research, writing and presentation skills. And you'll be able to communicate your ideas more effectively, putting your thinking to the test by sharing it with others.

PPLL5170A

20

LANGUAGE IN ACTION

What do we actually do when we engage in 'conversation'? How do we create meanings without actually saying what we mean? Why does how we say something matter more than what we say? In this module we will address these questions and explore how linguistic meaning, in any language, works on a number of levels so that speakers are able to communicate much more than what they say in their words. You'll consider the extent to which language expression is influenced by social, cultural and psychological factors and why communication problems may arise even when speakers think they are speaking 'the same language'. We'll discuss the ways in which relationships of power, solidarity and intimacy may be shaped by particular uses of language in everyday interactions and how humour or irony may be generated when speakers break conventional patterns of communication. By the end of this module you'll have a clear understanding of how verbal and non-verbal expressions combine to convey a variety of meanings in different contexts: professional as well as personal. You'll have learnt to appreciate how the way we talk is influenced by our need to be valued and respected but also why speech may be manipulative and undermining. Classes will include group discussions of examples collected by you each week so that you can immediately appreciate how concepts apply in practice. In your final assignment you'll build on this understanding and analyse a verbal interaction of your choice (such as a celebrity interview, a chat show dialogue or an e-mail exchange) to identify how meanings are exchanged in that specific context.

PPLL5019A

20

MEDIA, GLOBALISATION AND CULTURE

What role do media and communication play in processes of globalisation? How is an ever more global media creating cultural change? In this module you will explore the cultural implications of global media and culture by investigating audience practices and media representations. You will begin by being introduced to the main theoretical approaches to mediated globalisation, before examining how these work in practice. Indicative topics include the power of global branding, global celebrity culture, global publics and local audiences, transnational cultures, and representations of migration.

PPLM5003B

20

POWER, WEALTH AND NATIONS: GLOBAL POLITICAL ECONOMY

What if I told you that the West was no longer the power centre of the world's economy? Could Pax Sinica provincialize the UK as political economic power settles over Hong Kong and the Pearl River Delta? What would Adam Smith, Karl Marx and Friedrich List have to say about global transformations underway in the global political economy? And, as Susan Strange famously put it: cui bono: Who benefits from all these transformations? Multinational corporations, nation states, financial sector, exporting economies, citizens? You'll investigate the accumulation of wealth, movement of capital, centres of power, flows of globalisation, patterns of trade, and the ubiquity of finance in a world being transformed by innovation where emerging powers challenge the status quo of North Atlantic powerhouses.

PPLI5161B

20

REINTERPRETING 21ST CENTURY SPAIN (LEVEL 5)

What elements make up cultural identity? How is it created? What is the "Spanish identity"? In order to fully understand present day Spain and the Spanish people, these questions must be addressed. In this module you will analyse contemporary issues, focusing on different aspects of Spanish history, politics, culture, education, social life and traditions. The Spanish identity is the product of ancient traditions and cultures that have influenced the Iberian Peninsula for centuries, but the frenetic changes of the past fifty years have created new roles and thoughts within its society. For this module, you'll use different sources to analyse these themes, using film, art, music, history, media, religion, Europeanization, tourism, stereotypes and folklore, to explore both national and regional identities. You'll gain an insight and an understanding of current social and political issues in Spain and the changes wrought in Spanish society since the end of General Francisco Franco's dictatorship in 1975, until the present day. You'll use theoretical approaches, academic research and practical activities to develop your critical thinking skills and reach conclusions. You'll also learn how to research contemporary issues of a culture different from your own.

PPLH5173B

20

TECHNOLOGICAL TOOLS FOR MEDIA ACCESSIBILITY (LEVEL 5)

What tools are used for audiences with sensory impairments, both visual and/or hearing to help them access films, documentaries, TV series, etc? This module provides first-hand experience of the technical tools used to create this type of audio-visual text. You will learn the specific requirements and theoretical characteristics and become aware of the grammatical and syntactical features of the language used for subtitling for the Deaf and Hard of Hearing (SDH) and audio description (AD). You'll explore and become skilled in the use of software used for media accessibility: professional subtitling software is used for pre-recorded subtitles as well as software for live subtitles (voice recognition). You'll develop subtitling and audio description skills in a variety of registers and styles, translating programs from various sources (films, corporate videos, documentaries) and covering a broad range of specialised genres and media issues. The module is taught and all activities as part of the module are carried out in English. In addition, reflection on the practice of media accessibility in other languages will be encouraged and used as a key element for discussion in the module. The study of this module will provide you with the necessary skills for the creation of subtitles at professional level. Taught together with Level 6. Assessment commensurate with level.

PPLT5176A

20

TECHNOLOGICAL TOOLS FOR SUBTITLING AND DUBBING (LEVEL 5)

What factors need to be born in mind when creating subtitles? What tools are used to create these texts? This module provides first-hand experience of subtitling and dubbing of film clips and documentaries, which will provide you with first hand, practical, experience of this important media technique. You'll become familiar with software used for interlingual and intralingual subtitling and dubbing at professional level, studying the linguistic and technical constraints for the creation of audio-visual texts. You'll undertake practical exercises involving cueing, text compression and segmentation, respecting time and space constraints and that will teach you how to conform the conventions of good practice. You'll explore, analyse and assess different types of technological tools used for audio-visual translation at professional and amateur levels, using selected film/TV series/documentary extracts in several languages. Practical activities are used creating challenges posed by the interplay of audio, image and text. Studying this module will provide you with the necessary skills for the creation of subtitles at a professional level, giving you practical experience of using professional software. Taught together with Level 6. Assessment commensurate with level.

PPLT5026B

20

THE MEDIA AND IDENTITY

How do the media shape how we see ourselves? Or indeed how others see us? In a world of social media, self-branding and the increasing importance of mediated forms of identity, you will explore critical ways of thinking about the relationship between culture, media and the self. Drawing on a range of theoretical approaches in the field of media and cultural studies, you will use research methods from autoethnography to content analysis to explore both your own identity and the way in which identities more broadly are formulated through contemporary media culture. Through discussing the representation of identity in media content, as well as issues of media production, regulation and consumption, you will critically reflect upon the relationship between media culture and social power and consider how social and technological changes impact on the ways in which identity is experienced in everyday life. On successful completion of this module, you will critically reflect upon the ways in which media texts construct social identity and be able to discuss the relationship between media and identity with awareness for social, institutional and technological factors that shape both media production and consumption. Assessment is by group presentation and independent research project.

PPLM5042B

20

TRANSLATION ISSUES ACROSS MEDIA (LEVEL 5)

This module is particularly relevant to language and translation students, but will appeal to students from across the University with an interest in language issues associated with the globalisation of communication and the media. We will consider a range of materials (texts and their translations, multilingual publications and packaging, film subtitles, dubbed soundtracks, IT-mediated text) to explore issues involved in the transposition and translation of (spoken and written) text into other media and other languages across different genres. Taught in English. Receptive knowledge of one other language in addition to English required. Taught with PPLT6032A. Assessment commensurate with level.

PPLT5031A

20

UNDERSTANDING SECOND LANGUAGE TEACHING (LEVEL 5)

Have you thought about becoming a language teacher? Do you know what that means? Would you like to give it a try? This is an introductory module to second language teaching and learning, where you will explore theoretical and practical approaches to language learning. You will learn what teaching a foreign language means through different methodologies and practical approaches, as well as understanding the peculiarities of both language and culture in second language acquisition, emphasizing factors like context, motivation, first language or individual characteristics. Participation will be in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of second language learning and teaching. You will be able to observe real language classrooms and deliver language teaching in real contexts, and also gain a greater understanding of what theoretical and practical aspects of teaching and learning are essential in foreign languages.

PPLL5175B

20

Students must study the following modules for 40 credits:

Name Code Credits

INTERCULTURAL BUSINESS COMMUNICATION (LEVEL 6)

Do you want to become an efficient intercultural communicator in Business settings? This module will allow you to develop your intercultural competence in the workplace in order to become an efficient intercultural communicator. You will be taught several strategies to acquire intercultural competence, especially in business contexts and the workplace. You will apply theoretical approaches to intercultural communication in order to understand how to be successful in communication across cultures, and to solve intercultural conflicts in Business contexts. You will take part in classroom-based activities in pairs and small groups with students from other cultures. You will analyse case studies in which cultural clashes impact on different areas of business and management, such as marketing, human relations, and international negotiations. You will develop intercultural competence in different business and work-related contexts. You will be able to build intercultural understanding, the promotion of international business exchanges, and the facilitation of cross-cultural adaptation. You may also get some insight in how to develop cultural consultancy for businesses. You will be assessed at the end of the module by an essay.

PPLC6138A

20

STRATEGIC MANAGEMENT

Strategy is the most important subject for it is about future. And this module is about winning in the future. Strategy comes first; all other aspects of business will follow. Clearly, it is critical that all organisational leaders must understand strategy and the ability to craft and implement good strategy, irrespective of your working in a business, in the government or in a non-governmental organisation. You will use theoretical frameworks, along with investigation of the real world allowing you a clearer perspective of what strategy really is and why it is critical to your leadership and your success. Many real businesses do not understand strategy, but of course the successful ones do, as will you. Our module builds on management concepts developed during the first and second years, at its heart achieving sustainable competitive advantage. While looking at strategic management as a managed process, we also take account of differences in strategy perspectives, external and internal organisational contexts and the changing nature of strategy. As a third year module, you are required to understand strategic management within current debates and contemporary issues as they influence leadership and management in the global economy. One of the many joys of studying strategy is that examples of good and bad strategy are all around us making for our richer learning experience. In the 21st century we take strategy beyond planning into agility so creating organisational success in an unpredictable world. Importantly at this point in time, we debate the critical role of purpose in strategy and the role of society in shaping your strategy reflecting society's expectations for organisational success in responsible ways. Strategy is about how you think and the goal of this module is to help you think differently; to think in a more strategic way and for you to be a winner in your future.

NBS-6009Y

20

Students will select 40 credits from the following modules:

Students may select only one Level 5 module in Year 3.

Name Code Credits

BUSINESS ETHICS

How do we know what is morally right and wrong in business? Is it ever ethical to accept 'corporate gifts' or to be a 'whistle-blower'? What new and complex ethical issues are raised by the globalisation of business? Questions like these are central to this module. In this module you will learn about the nature, applications and consequences of ethics in business. You'll discover why individuals sometimes make unethical business decisions. You will learn to use theoretical tools that help you to identify and analyse key ethical problems associated with business practice. You will also gain knowledge of practical approaches for managing business ethics in organisations. This module is ideal for those with an interest in corporate responsibility and sustainability. You will begin with an overview of what business ethics is and why it is important. You will go on to master the major ethical theories and concepts that form the core of business ethics. You'll then build on these foundations to explore important business ethics issues - examples could include whistleblowing, environmental sustainability, corporate influence and/or others. You will discover how to use ethical theories to gain an in-depth understanding of whether, and to what extent, such issues are ethically problematic. You will also gain hands-on experience of applying ethical theories to business scenarios through a range of activities (e.g. role play, small group exercises, case study). You will learn through a combination of interactive lectures and seminars, and independent study. You'll be assessed through coursework and an exam. By successfully completing this module you will have new knowledge and skills that increase your ethical awareness and enable you to communicate your ideas clearly and systematically based on evidence. You'll also be equipped with theoretical tools that will help you to identify and analyse ethical problems and make ethically justifiable decisions.

NBS-5006Y

20

ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

You'll study the significance of entrepreneurship and the small business sector within the economy. There will also be a focus on research-led understanding of the factors that affect the small business birth, growth, success and failure.

NBS-6010Y

20

MARKETING COMMUNICATIONS

How do businesses go about getting their messages across to their customers? This module will explain how modern organisations plan their communications with the people that matter to them. You will discover the range of activities and tools which is available to marketing managers from traditional advertising and public relations (PR) to the more up-to-date product placement and social media. You'll look at the issues that arise in planning, implementing and managing Integrated Marketing Communications - IMC - campaign. These include print and broadcast advertising, PR, sponsorship, product placement, sales promotion, experiential and event-marketing as well as direct and digital marketing. In this module you'll discover some communication theories and combine these ideas with your own creative side to produce a marketing campaign for a real live brand of your choice. You'll begin with some of the theory behind marketing communications and look in depth about how advertisers use both the Elaboration Likelihood Model and Narrative Transportation Theory. Later you'll look at each of the activities and tools which make up a modern IMC - campaign. Assessment is through an exam and a short written report and most of your seminars will be teamwork where you will build up your knowledge and experience to make your own campaign tools. You'll be given a crash-course in video-making and this will give you everything you and your team needs to create their own 30 second TV advert! If you work in a marketing department the chances are you will be doing marketing communications. In this module you'll have the chance to create your own marketing campaign and get a practical insight into the world of the marketing manager and a career in marketing.

NBS-5020Y

20

STRATEGIC BRAND MANAGEMENT

Look around you - how many brands do you see? On any given day, we encounter around 3,500 brand messages. Brands are all around us and are part of our lives. Some have even become cultural icons - think of Apple or Coca-Cola. But why do some brands stand out from the crowd, while others are quickly forgotten? Throughout the module, you'll be unlocking the secrets of successful branding. You'll gain in-depth and practical knowledge on how to create brands, communicate brand messages to consumers and establish meaningful relationships between brands and their customers. To develop thorough knowledge and understanding of brand management, you'll study the factors and strategies that contribute to building substantial brand value. By looking at numerous examples and case studies of real-life brands, you'll uncover how organisations successfully launch brands, maintain brand value, and how they manage brands over time and geographic boundaries. You will learn through a mixture of lectures, self-directed study and interactive seminars, which will give you the opportunity to put your knowledge into practice and test your understanding of the relevant theory. This module will enable you to develop your own branding ideas and communicate them effectively through written work and presentations to your peers. Studying brand management will be particularly useful if you are interested in a career in marketing, advertising or market research.

NBS-6023Y

20

Students will select 40 credits from the following modules:

Name Code Credits

ANALYSING MEDIA DISCOURSES

How can we distinguish "fake news" from reliable journalism? Which language features help us to assess the veracity and significance of political reporting, commenting and advertising? By using methods from Systemic-Functional Linguistics, Cognitive Semantics and Multimodal Analysis we analyse a range of media discourses, i.e. press, TV and computer-mediated communication and investigate how topics such as International Relations, Immigration and Climate Change are construed and interpreted by the media, and how this andquot;social construction of realityandquot; impacts on agenda-formation in public opinion and political decision taking.

PPLM6075B

20

ASPECTS OF JAPANESE COMMUNICATION (LEVEL 6)

You'll be introduced to aspects of Japanese language and communication, through the study of authentic materials such as TV programmes, magazine excerpts, and newspaper extracts. You'll explore how the language is used in real life and how it functions differently according to various contexts in Japanese society. Aspects will include the study of dialects, importance of politeness, differences between formal/informal expression, variations in gender and age, written/spoken Japanese, usage of aspect/modality as well as nonverbal communication. This will allow you to consolidate your knowledge of the language, including knowledge acquired during the year abroad. You will also be introduced to a poster design software in order to present your work for the module. Although the module is taught in English, some basic knowledge of the Japanese language is desirable.

PPLJ6013A

20

CONSUMER CULTURE AND SOCIETY

In this module you will critically examine consumer cultures within Euro-American societies, understanding consumer culture as a specific form of material culture that is not restricted to commerce, but is both an economic and cultural phenomenon. The themes explored as a part of the module will intersect with larger questions of identity, modernity and globalisation. The main aims of the module are to challenge previous claims that production determines consumption and engage with broader ideas about the negotiation of power, and how individuals use goods to construct their own cultural identities.

PPLM6062B

20

DIGITAL POLITICS

Today's political world is more than ever influenced by digital technologies, from innovative social movements to 'fake news' and digital election campaigns. We will explore how the technologies influence political processes and how political processes in turn influence technology. We will examine the impact of digital media on electoral politics, examining key election campaigns (including recent UK and US elections) and the impact of social media, big data, and targeted advertising on their results. We will investigate how social movements (from Black Lives Matter to the Alt-Right) have been transformed through their use of digital networks. We will navigate the world of online politics, with a particular focus on the new culture wars being fought out in online environments. Finally we will explore the politics of the everyday, and the political effects of the technology platforms on which we live our online lives.

PPLM6078A

20

DISSERTATION IN LANGUAGE AND CULTURE (SPRING)

This is your opportunity to undertake research on a specialist subject of your own choosing. You will work closely with your supervisor to identify a topic that you wish to research. The topic can relate to any topic or issue in the general areas of language, culture, society, business, history, politics, communication, and so on. You will be able to demonstrate the ability to create a piece of independent work produced over an extended period, receiving constructive and thought-provoking feedback from your supervisor. The dissertation (written in English) provides an excellent opportunity to work independently and so take a positive and active role in your learning. The module runs in a slightly different way to usual, you will only have a few formal seminars, covering subjects such as how to reference, plagiarism, structure arguments, etc. But you will be expected to meet regularly with your assigned supervisor and spend the majority of your time researching your chosen subject. By the end of this module you will have produced an extended piece of writing (5,000-6,000 words), divided into chapters/sections. By completing the dissertation, you will be able to demonstrate independent research skills and project management skills, key skills needed for life after University or for postgraduate education, like a Master's degree.

PPLC6003B

20

FRANCE, FRANCOPHONIE AND THE WORLD (LEVEL 6)

Today, French is still spoken on all five continents. Whether you are interested in language, culture, history, or politics of the French-speaking world, this module is perfect to expand your awareness of those aspects beyond the Hexagon. You'll study the origins of the Francophonie and discuss the relevance of the organisation. Studying the variety of contexts and societies in the French-speaking world today will allow you, not only to contrast situations, but also to understand important challenges and the role and impact of policies at different levels, from local administration to international relations. You will study key events and personalities and explore many important cultural aspects. You will analyse a range of material, in English, that will include newspaper and magazine articles, television, and radio programmes and will also learn from academic journals on the topics. At the end of this module, you will have a broader understanding of the cultural, historical, economic, linguistic, and geopolitical links between France, its overseas territories and the rest of the French-speaking world. Teaching and assessment will be in English.

PPLF6146A

20

INTRODUCTION TO JAPANESE POPULAR CULTURE (LEVEL 6)

Japanese popular culture is now a global phenomenon. To understand how this came about, you will study the topic in terms of theories of social, economical, and historical analysis. You will learn about various cultural forms and practices, including manga/anime, media, art, and music in Japan, as seen from different perspectives. You will also discuss and critically analyse the role of Japanese popular culture within and outside of Japan. Your seminars will consist of three main parts: lectures, original audio/video materials, and group discussion or activities. Your contribution to weekly discussion/activities is essential. Lectures, reading materials, and assessments will all be in English. On successful completion of this module, you will have a good understanding of the main genres of Japanese popular culture, and be able to further explore your own interests, academically, in any form of Japanese popular culture.

PPLJ6012A

20

LANGUAGE CONTRASTS AND TRANSLATION (LEVEL 6)

Can we predict where difficulties in translation will occur? You will learn in this module that we can, by studying the key language contrasts that are relevant in the process of translation. You will learn to predict, identify and master the difficulties in interpreting and translating before they conspire to create misunderstandings. Focus will be on the ways in which the language(s) you study may be similar to English as well as how your languages differ from each other, all in order to remove or surmount obstacles on the road to successful professional translation. You will master the basic linguistic terminology and concepts of central importance to translation, learn about how languages are classified based on different linguistic features they do or do not share (morphological, syntactic, semantics and pragmatic) and master individual learning skills such how to find relevant data to support your arguments, how to choose the right methodology for a project and how to present evidence most effectively.

PPLT6030A

20

LATIN AMERICA AND THE WORLD (LEVEL 6)

You'll study Latin America from a perspective that challenges the legacy of colonial rule, its political aftermath, and its cultural and economic consequences. You'll focus on topics such as indigenous politics, racism, environmentalism, gay rights, gender, religion, migration, urbanisation, the Chicano movement, narco-corridos, and various social and cultural movements. You'll examine these as examples of local responses to the colonial legacy and to dominant Western constructions of Latin America.

PPLH6009B

20

FILM AND SOCIETY IN LATIN AMERICA (LEVEL 6)

You'll examine Latin American film with an emphasis on popular genres, such as horror, wrestling, melodrama, science fiction and vampire movies. Despite attracting the largest audiences in Latin America, these genres have only attracted academic attention in the twenty-first century. Through these films, you'll study prominent issues and controversies in Latin America, such as migration, dictatorship, racism, relations with the United States, gay rights, gender and prejudice. This will develop your inter-cultural awareness by actively engaging with the history and culture of the region as represented in film.

PPLH6008A

20

REINTERPRETING 21ST CENTURY SPAIN (LEVEL 6)

What elements make up cultural identity? How is it created? What is the "Spanish identity"? In order to fully understand present day Spain and the Spanish people, these questions must be addressed. In this module you will analyse contemporary issues, focusing on different aspects of Spanish history, politics, culture, education, social life and traditions. The Spanish identity is the product of ancient traditions and cultures that have influenced the Iberian Peninsula for centuries, but the frenetic changes of the past fifty years have created new roles and thoughts within its society. For this module, you'll use different sources to analyse these themes, using film, art, music, history, media, religion, Europeanization, tourism, stereotypes and folklore, to explore both national and regional identities. You'll gain an insight and an understanding of current social and political issues in Spain and the changes wrought in Spanish society since the end of General Francisco Franco's dictatorship in 1975, until the present day. You'll use theoretical approaches, academic research and practical activities to develop your critical thinking skills and reach conclusions. You'll also learn how to research contemporary issues of a culture different from your own.

PPLH6141B

20

SPORT, COMMUNICATION AND SOCIETY

Sport is now a global phenomenon. It generates billions of dollars for economies across the world, often dominates media schedules, creates global celebrities with increasing political power and patterns the lives of millions of 'ordinary' participants and fans. In short, sport is a key feature of contemporary culture that can be used to study the ways in which social organisations and relations interact and are shifting in contemporary society. The ways in which sport communicates itself to society, and the ways in which athletes, and the organisations they represent, communicate, provide fertile ground for investigation. In this module you'll typically be introduced to academics from a range of disciplinary backgrounds. The teaching team will vary from year to year but will usually include colleagues from American studies, economics, sociology, film and media studies, history, and translation studies. You'll consequently be able to address a wide range of topics while reflecting on the ways different disciplines approach the study of sport. The topics that you'll cover will might include: globalisation of labour markets in professional team sports; intercultural communication and sport; media, globalisation and sport; sport and gender; sport and race; and sport and conflict. These topics will vary slightly from year to year. Assessment and volume of work will be commensurate with credit value.

PPLC6029B

20

TECHNOLOGICAL TOOLS FOR MEDIA ACCESSIBILITY (LEVEL 6)

What tools are used for audiences with sensory impairments, both visual and/or hearing to help them access films, documentaries, TV series, etc? This module provides first-hand experience of the technical tools used to create this type of audio-visual text. You will learn the specific requirements and theoretical characteristics and become aware of the grammatical and syntactical features of the language used for subtitling for the Deaf and Hard of Hearing (SDH) and audio description (AD). You'll explore and become skilled in the use of software used for media accessibility: professional subtitling software is used for pre-recorded subtitles as well as software for live subtitles (voice recognition). You'll develop subtitling and audio description skills in a variety of registers and styles, translating programs from various sources (films, corporate videos, documentaries) and covering a broad range of specialised genres and media issues. The module is taught and all activities as part of the module are carried out in English. In addition, reflection on the practice of media accessibility in other languages will be encouraged and used as a key element for discussion in the module. The study of this module will provide you with the necessary skills for the creation of subtitles at professional level. Taught together with Level 5. Assessment commensurate with level.

PPLT6145A

20

TECHNOLOGICAL TOOLS FOR SUBTITLING AND DUBBING (LEVEL 6)

What factors need to be born in mind when creating subtitles? What tools are used to create these texts? This module provides first-hand experience of subtitling and dubbing of film clips and documentaries, which will provide you with first hand, practical, experience of this important media technique. You'll become familiar with software used for interlingual and intralingual subtitling and dubbing at professional level, studying the linguistic and technical constraints for the creation of audio-visual texts. You'll undertake practical exercises involving cueing, text compression and segmentation, respecting time and space constraints and that will teach you how to conform the conventions of good practice. You'll explore, analyse and assess different types of technological tools used for audio-visual translation at professional and amateur levels, using selected film/TV series/documentary extracts in several languages. Practical activities are used creating challenges posed by the interplay of audio, image and text. Studying this module will provide you with the necessary skills for the creation of subtitles at a professional level, giving you practical experience of using professional software. Taught together with Level 5. Assessment commensurate with level 5.

PPLT6027B

20

THE ENGLISH LANGUAGE: AN INTERNATIONAL AND INTERDISCIPLINARY APPROACH

How exactly did English become a global language and what is its future as a lingua franca? And why is it English that dominates all spheres of international communication and not another language? You will find answers to these questions in this module. You will: - learn how English progressed through history from modest Germanic beginnings to world dominance via geographical expansions of its speakers, technological progress and spread of cultural products that were embraced around the world. - see where spelling inconsistencies come from and why they are here to stay. - master the linguistic differences and differences in use between English and other languages that you speak or work on so that you can become a better translator, language teacher or business negotiator. - sharpen your critical reading and reasoning skills, learn to articulate arguments clearly and effectively and to support them with the right kind of evidence.

PPLL6031A

20

TOPICS IN PUBLIC OPINION

The role of public opinion is paramount in any democracy, as the public is often asked at election times and in-between elections to confer legitimacy to politicians and to their decisions. Yet what determines the public's opinion? How much does the public know about politics? How does political communication influence the public's positions? And last, but not least, how do we measure public opinion? You'll discuss old and new directions in answering these questions, drawing on political psychology and communication theories. The module is well anchored in current politics, and will provide you with the tools to understand current public opinion trends in the UK and other democracies.

PPLM6046B

20

TRANSLATION ISSUES ACROSS MEDIA (LEVEL 6)

This module is particularly relevant to language and translation students, but will appeal to students from across the University with an interest in language issues associated with the globalisation of communication and the media. We will consider a range of materials (texts and their translations, multilingual publications and packaging, film subtitles, dubbed soundtracks, IT-mediated text) to explore issues involved in the transposition and translation of (spoken and written) text into other media and other languages across different genres. Taught in English. Receptive knowledge of one other language in addition to English required. Taught with PPLT5031A. Assessment commensurate with level.

PPLT6032A

20

TRANSLATION THEORY AND PRACTICE

Ever thought of becoming a professional translator? We will examine some of the most important theories of translation, and explore how they can help (or hinder) the translator by shedding light on the effects of cross-linguistic and intercultural transfer of meaning. You will look at various ways of thinking about key concepts such as 'equivalence,' 'fidelity,' 'cultural and pragmatic equivalence,' and the ethical and political role of the translator; we will also take a comparative approach to the structure and functioning of texts in different language-cultures, exploring problems such as cohesion and coherence, explicitation, gendered language, implied meaning, and ideology. In the practical component of the module (50% of the overall assessment), you will translate a text of your own choice into your first language (2000 words). You will be assigned to an appropriate language supervisor who will be available to discuss your progress. On completion of this module, you will be able to adopt reflective and critical translation strategies appropriate to your own translating practice. You will be able to situate yourself in relation to critical readings in the field of 'Translation Studies' and, perhaps most importantly, to reflect on the ethical dimension of the translator as an agent especially as it relates to the act of translation and interpreting in situations of conflict and intercultural communication.

PPLT6139A

20

UNDERSTANDING SECOND LANGUAGE TEACHING (LEVEL 6)

Have you thought about becoming a language teacher? Do you know what that means? Would you like to give it a try? This is an introduction to second language teaching and learning, where you will explore theoretical and practical approaches to language learning. You will learn what teaching a foreign language means through different methodologies and practical approaches, as well as understanding the peculiarities of both language and culture in second language acquisition, emphasizing factors like context, motivation, first language or individual characteristics. Participation will be in classroom-based activities, often working in pairs and groups exchanging ideas and supporting each other in your exploration of second language learning and teaching. You will be able to observe real language classrooms and deliver language teaching in real contexts, amd also gain a greater understanding of what theoretical and practical aspects of teaching and learning are essential in foreign languages. Note: Taught together with Level 5. Assessment commensurate with level.

PPLL6144B

20

Disclaimer

Whilst the University will make every effort to offer the modules listed, changes may sometimes be made arising from the annual monitoring, review and update of modules and regular (five-yearly) review of course programmes. Where this activity leads to significant (but not minor) changes to programmes and their constituent modules, there will normally be prior consultation of students and others. It is also possible that the University may not be able to offer a module for reasons outside of its control, such as the illness of a member of staff or sabbatical leave. In some cases optional modules can have limited places available and so you may be asked to make additional module choices in the event you do not gain a place on your first choice. Where this is the case, the University will endeavour to inform students.

Further Reading

  • Lost In Translation

    Dr Jo Drugan’s research shows for the first time how translation quality is assessed and improved in the ‘real world’.

    Read it Lost In Translation
  • Telling Tales

    It is tempting to think that the way we recount an event is clear and unambiguous, yet tiny differences in our langauge can reveal - or obscure - the reality of what had happened.

    Read it Telling Tales
  • Hugo Chávez, Alí Primera, and the politics of popular music in Venezuela

    It was the music legacy of Alí Primera, a hugely popular Venezuelan singer/songwriter, that enabled Hugo Chávez to link his political movement with grassroots activism.

    Read it Hugo Chávez, Alí Primera, and the politics of popular music in Venezuela
  • Prepare British children for life after Brexit – teach them another language

    Looking forward, Britain’s new relationship with the EU will necessitate conducting trade and political communications in a new dynamic – one which is unlikely to be done in the medium of English.

    Read it Prepare British children for life after Brexit – teach them another language
  • #ASKUEA

    Your University questions, answered

    Read it #ASKUEA
  • UEA Award

    Develop your skills, build a strong CV and focus your extra-curricular activities while studying with our employer-valued UEA award.

    Read it UEA Award

Entry Requirements

  • A Level BBB
  • International Baccalaureate 31 points
  • Scottish Advanced Highers BBB
  • Irish Leaving Certificate BBBBBB or 6 subjects at H2
  • Access Course An ARTS/Humanities/Social Science pathway preferred. Pass 45 credits with Merit at Level 3
  • BTEC DMM
  • European Baccalaureate 70%

Entry Requirement

You are required to have Mathematics and English Language at a minimum of Grade C or Grade 4 or above at GCSE.

UEA recognises that some students take a mixture of International Baccalaureate IB or International Baccalaureate Career-related Programme IBCP study rather than the full diploma, taking Higher levels in addition to A levels and/or BTEC qualifications. At UEA we do consider a combination of qualifications for entry, provided a minimum of three qualifications are taken at a higher Level. In addition some degree programmes require specific subjects at a higher level.

Students for whom English is a Foreign language

We welcome applications from students from all academic backgrounds. We require evidence of proficiency in English (including writing, speaking, listening and reading):

  • IELTS: 6.5 overall (minimum 6.0 in all components)

We also accept a number of other English language tests. Please click here to see our full list.

INTO University of East Anglia

If you do not meet the academic and or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:

International Foundation in Business and Economics
International Foundation in Humanities and Law

Interviews

The majority of candidates will not be called for an interview and a decision will be made via UCAS Track. However, for some students an interview will be requested. You may be called for an interview to help the School of Study, and you, understand if the course is the right choice for you.  The interview will cover topics such as your current studies, reasons for choosing the course and your personal interests and extra-curricular activities.  Where an interview is required the Admissions Service will contact you directly to arrange a convenient time.

Gap Year

We welcome applications from students who have already taken or intend to take a gap year.  We believe that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry and to contact admissions@uea.ac.uk directly to discuss this further.

Intakes

The School's annual intake is in September of each year.

  • A Level BBB
  • International Baccalaureate 31 overall. If no GCSE equivalent is held, offer will include Mathematics and English requirements.
  • Scottish Highers Only accepted in combination with Scottish Advanced Highers.
  • Scottish Advanced Highers BBB. A combination of Advanced Highers and Highers may be acceptable.
  • Irish Leaving Certificate 2 subjects at H2, 4 subjects at H3
  • Access Course Merit in 45 credits at level 3. Humanities or Social Sciences pathway preferred. Other pathways are acceptable, please contact the University directly for further information.
  • BTEC DDM. BTEC Public Services is not accepted

Entry Requirement

UEA recognises that some students take a mixture of International Baccalaureate IB or International Baccalaureate Career-related Programme IBCP study rather than the full diploma, taking Higher levels in addition to A levels and/or BTEC qualifications. At UEA we do consider a combination of qualifications for entry, provided a minimum of three qualifications are taken at a higher Level. In addition some degree programmes require specific subjects at a higher level.

 

Students for whom English is a Foreign language

We welcome applications from students from all academic backgrounds. We require evidence of proficiency in English (including speaking, listening, reading and writing) at the following level:

  • IELTS: 6.5 overall (minimum 6.0 in any component)

We will also accept a number of other English language qualifications. Please click here for further information.

INTO University of East Anglia

If you do not meet the academic and/or English language requirements for this course, our partner INTO UEA offers guaranteed progression on to this undergraduate degree upon successful completion of a foundation programme. Depending on your interests and your qualifications you can take a variety of routes to this degree:

INTO UEA also offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study:

 

Gap Year

We welcome applications from students who have already taken a gap year. 

We also welcome applications for deferred entry, believing that a year between school and university can be of substantial benefit. You are advised to indicate your reason for wishing to defer entry and may wish to contact the appropriate Admissions Office directly to discuss this further.

Intakes

This course's annual intake is in September.

Alternative Qualifications

We welcome a wide range of qualifications - for further information please email admissions@uea.ac.uk

 

GCSE Offer

GCSE Requirements:  GCSE English Language grade 4 and GCSE Mathematics grade 4 or GCSE English Language grade C and GCSE Mathematics grade C.

Fees and Funding

Undergraduate University Fees and Financial Support

Tuition Fees

Information on tuition fees can be found here:

UK students

EU Students

Overseas Students

Scholarships and Bursaries

We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds. 

The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.

How to Apply

Applications need to be made via the Universities Colleges and Admissions Services (UCAS), using the UCAS Apply option.

UCAS Apply is a secure online application system that allows you to apply for full-time Undergraduate courses at universities and colleges in the United Kingdom. It is made up of different sections that you need to complete. Your application does not have to be completed all at once. The system allows you to leave a section partially completed so you can return to it later and add to or edit any information you have entered. Once your application is complete, it must be sent to UCAS so that they can process it and send it to your chosen universities and colleges.

The UCAS code name and number for the University of East Anglia is EANGL E14.

Further Information

If you would like to discuss your individual circumstances with the Admissions Service prior to applying please do contact us:

Undergraduate Admissions Service
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk

Please click here to register your details via our Online Enquiry Form.

International candidates are also actively encouraged to access the University's International section of our website.

    Next Steps

    We can’t wait to hear from you. Just pop any questions about this course into the form below and our enquiries team will answer as soon as they can.

    Admissions enquiries:
    admissions@uea.ac.uk or
    telephone +44 (0)1603 591515